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Analyze the financial situation of the Coca Cola Company

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case study
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  1. Introduction
  2. Firm, industry, and environment
    1. Description of the firm and its management
    2. Discussion of competitive environment
    3. SWOT analysis
  3. Evaluation of the firm's annual report over the past 4 years
  4. Conclusion

The Coca Cola Company is an American multinational company, which is the world's leader of the non-alcoholic beverage market, operating in this industry as manufacturer, retailer and marketer of non-alcoholic concentrates and syrups. The company enjoys a fantastic notoriety thanks to its flagship product Coca Cola, which has been invented by a pharmacist named John Stith Pemberton in 1886. In 1889, Asa Kandler bought the formula and the brand of this product to found three years later the Coca Cola Company in 1992. Nowadays the firm is a real empire, which owns or licenses more than 500 brands, in 200 different countries, employs 146,200 persons all around the world, and sells 1.7 billion units each day, marketing a portfolio of more than 3,000 products, composed of sparkling refreshments and still beverages like waters, sports drinks, energy drinks, juices, or even teas and coffees. The company is based in Atlanta (Georgia), its current CEO is Muhtar Kent. The firm is a component of the Dow Jones Industrial Average, and its stock is referenced on the New York Stock Exchange.

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