Barclays bank: Strategic management
- Strategic position
- Strategic capabilities
- Strategic choice
- Strategic action
Barclays is a British bank based in London UK and is over 100 years old. Its history began in 1896 when several small London banks decided to join their forces to form a new bank that takes the name of Barclays & Company. In this area, it represented 182 new bank branches, now it has 4800 branches and outlets. The group of Barclays is listed on the FTSE 100 index of London Stock Exchange and is part of the "big five", the five largest UK banks (with Lloyds Bank, Midland Bank, National Provincial, Westminster Bank). It is present in more than 50 countries.
Barclays is an international financial services group operating in the banking, investment banking and asset management. The Barclays Bank is made up of ten business segments: UK retail banking, Barclays Africa, Barclaycard, Western Europe, Barclays capital, Barclays corporate, Barclays Wealth, Absa, Investment management and lastly the head office.
In this first part, we will analyze the strategic position of the Barclays Bank in UK. We will make an external analysis, thanks to P.E.S.T.E.L analysis and the PORTER analysis. Then, in the second time, we will make an internal analysis. To do this we will measure the capabilities of the company.