Search icone
Search and publish your papers
Our Guarantee
We guarantee quality.
Find out more!

Corporate audit project: Dior

Or download with : a doc exchange

About the author


About the document

Published date
documents in English
case study
16 pages
1 times
Validated by
0 Comment
Rate this document
  1. Current situation.
    1. Current performance.
    2. Strategic posture.
  2. Corporate Governance.
    1. Board of directors.
    2. Top management.

The duet Arnault - Galliano is supplemented with wonder: of creative dimension which assembles crowd and other the cold effectiveness of the businessman. Their collaboration will lead to a true handing-over in saddle of the mark: this one attracts from now on younger and more international customers, in particular thanks to its policy of communication and diversification. The artistic directors indeed play a major role in the development of the image of a mark of luxury. Thus in addition to Galliano, Dior also granted the talents of Hedi Slimane, before at SAINT LAURENT for the line Homme and Victoire de Castellane (in the past charged with the Chanel jewels) for the collection of recently launched jewellery. However, we will see that creation is not enough any more to guarantee the viability of a mark of luxury and that a true strategy as well marketing as commercial is essential

Top sold for finance

The case of H&M and Inditex

 Economics & finance   |  Finance   |  Case study   |  09/29/2010   |   .pdf   |   5 pages

The O.M. Scott & Sons Company - Financial analysis

 Economics & finance   |  Finance   |  Case study   |  11/22/2016   |   .doc   |   12 pages

Recent documents in finance category

International finance distribution of currency of AUD and USD

 Economics & finance   |  Finance   |  Worksheets   |  08/05/2017   |   .doc   |   4 pages

The O.M. Scott & Sons Company - Financial analysis

 Economics & finance   |  Finance   |  Case study   |  11/22/2016   |   .doc   |   12 pages