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Investment pattern of ICICI Prudential Life Insurance Company

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indian project
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50 pages
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  1. Introduction
  2. Industry profile
  3. Company profile
  4. Research methodology
  5. Data collection & interpretation
  6. Suggestions & recommendations
  7. Summary
  8. Bibliography
  9. Appendix

Since the evolution of mankind, the need for biological and physical fulfillment has emerged. Over the long span of development of mankind there is a very high advancement in technological and industrial growth. In the beginning of 20th century, World has faced two major revolutionary wars World War I and World War II. These have gradually changed the world into global village. Due to advancement and growth in population simultaneously there has been an increase in the demand for physical need. Availability of options has increased competition among people. These have led to the need of proper financial planning. The emergence of investment option is mainly driven by people's social and demographic variables as described below. Needs are generally classified into protection needs and investment needs. Protection needs refers to the needs that have to be primarily taken care of, to protect the living standard , current requirements and survival requirements of investors. Need for regular incomes, need for retirement income and need for insurance cover are protection need. Investment needs are additional financial needs that have to be served through saving and investment. These are needs for children's education, hosing and children's professional growth.

[...] My main focus group is the ICICI Prudential financial advisor and employee of ICICI Prudential Life Insurance Company Ltd. QUESTION 2 Annual income of the Persons of the focus group? Less than to to More than ANALYSIS From the above chart we can see that there are 66% persons are fall under the income group of 100,000 to 299,999. So a majority of the peoples monthly income falls under the 8000 to 25,000. Charts show that there are 24% people with an income less than 100,000. [...]


[...] the government insurance companies where primarily meant to cover risk but in today's market, the policies are having predominantly a major part of investment option with high rate of return. One of the major challenge for all private companies is to develop a strong sales team, since LIC who enjoyed a monopoly in this sector before it was opened for private players has a network of 2,50,000 agents. India at a glance Population : 1.3 Billion Economy : 5th largest in the world in terms of purchasing power parity (PPP) Premium as a percentage of GDP : GDP growth rate : Over per year on an average for the last decade Saving rate : Around 30% of GDP Estimated middle class population : 300 Million Insured population : 70 million only Estimated business (2008) : $ 6.6 Billion REASONS FOR SELECTING AN INSURANCE SECTOR FOR RESEARCH Life Insurance Sector acts as a backbone of any economy. [...]


[...] ICICI Prudential is the 1st life insurance company to introduce unit linked, pension products and life time it can get the pioneer advantage Prudential is the 156 year old company founded in 1848 so it has full fledge experience in this industries ICICI enjoys a rating with the Moody's which is higher than the severing rating Large distribution channel with 30 branches and more than 30,000 financial advisors ICICI Prudential has the best incentives which motivate and encourage the advisors to work and fulfill the commitment The financial condition of both companies is very sound Good customer has service Company has created a brand name. [...]

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