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Balance of Ethics and Privacy in business (YourFace)

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Accountant-Lecturer
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finance
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California

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  1. Introduction
  2. Ethics
  3. Privacy
  4. Balance of Ethics and Privacy in business
  5. Weaknesses of the utilitarian perspective
  6. Implications of Kant's duty Ethics
  7. Conclusion

Ethics is concerned with right and wrong in a particular society (Reamer, 2013). The definition means there are different definitions of ethics depending on the society. For example, there are assessments based on the intention of actions as well as on the outcomes of the actions. For example, in the case of YourFace, different approaches can be taken. One of the approaches would be to evaluate the action of selling private information for profits while the other approach would consider the effects of selling the information. For this paper, the utilitarian ethics will be used to evaluate the best way to alert users of YourFace that their private information is sold for profit.

This paper will assume the decision to sell the private information cannot be reversed because it considers the role of directing customer relations. The director of public services has ethical obligations towards the employer as well as to the customers. Therefore, the issue raises a conflict of interest because taking one side means taking unethical stands in the view of the other party.

According to utilitarian ethics, actions are assessed based on the outcomes of the particular actions. In addition, rules are assessed based on the relevance of the rules in the realization of the moral standards of the society (Reamer, 2013). For example, the popular saying about the means justifying the ends is based on the utilitarian perspective (Reamer, 2013).

[...] (2013). Social work values and ethics (Fourth ed.). Columbia: Columbia University Press. Sensen, O. (2013). Kant on moral autonomy. Cambridge [England: Cambridge University Press. [...]


[...] Therefore, using this theory, the whole process is unethical because its basis is not ethical. Kant's duty Ethics also emphasizes the role of internal motivation in ethics (Sensen, 2013). For example, in the argument proposed above (in terms of utility), the main motivation was to reduce anxiety in the clients because the violation of privacy is acknowledged. Therefore, the arguments are made, and justified, for the sake of the company and customer satisfaction with the acknowledgement that there are genuine concerns. The internal motivation is, therefore, unethical and thus unacceptable in Kant's duty Ethics. [...]


[...] Therefore, categorization of the shared information as invasion of privacy is a concept that results in anxiety in users of YourFace. In this context, there is no issue for the company to address because it is not infringing on the privacy of users. The changed categorization would imply no need for communication from the customer care desk. Weaknesses of the utilitarian perspective In this case, there are many weaknesses in the argument. It is not feasible to establish the final effects of displaying private information. [...]

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