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Banking services marketing

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  1. Introduction
  2. 4 I's of banking
  3. 7 P's of the banking sector
    1. Product mix
  4. Credit cards
  5. The most favorable pricing strategy
  6. Place mix
  7. Promotion mix
  8. People
  9. Process
  10. Physical evidence
  11. Service quality
  12. RATER analysis
  13. Reliability
  14. Assurance
  15. Tangibility
  16. Empathy
  17. Responsiveness
  18. Service recovery
  19. Complaint handling
  20. Complaint Resolution Model

Banks are the most significant Bodies in the financial market. Dominated by public sector Banks, the Industry has so far acted as an efficient partner in the growth and the development of the country. An essential ingredient to any service provision is the use of appropriate staff and people. Recruiting the right staff and training them appropriately in the delivery of their service is essential if the organization wants to obtain a form of competitive advantage. Consumers make judgments and deliver perceptions of the service based on the employees they interact with. Staff should have the appropriate interpersonal skills, aptitude, and service knowledge to provide the service that consumers are paying for.

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