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Case study in Sports

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23 Mar 2015

The different types of sports sponsorship

Case study - 5 pages - Sports

The choice to sponsor a sport is based on different criteria. First of all, this sports must match the company's image. It must be recognized and loved by the public, which will allow the company to improve its reputation and brand image. It is a marketing strategy, as the company uses the...

23 Mar 2015

Sports sponsorship and indicators for measuring efficiency

Case study - 5 pages - Sports

Since the late 1990s, companies multiply communication activities to stand out from their competitors. Today, companies have many tools to achieve their goals, and many of them have taken a liking to sports sponsorship. 4 billion euros, the amount invested in France in 2006 on the sports...

23 Mar 2015

Measurement indicators of economic efficiency

Case study - 5 pages - Sports

Before analyzing the measures of economic efficiency sponsorship, we must remember that the ultimate goal is to increase business revenue. Sponsorship is a real strategy for businesses. In times of sponsorship operation, and if the growth of the company exceeds the periods without sponsorship,...

23 Mar 2015

Sponsorship and companies

Case study - 4 pages - Sports

The first level corresponds to the participants in the event. We do not often think of the participants when measuring the visibility of the sponsors, as participants in a sponsored sports event are not always professional. Many amateur likely to consume also participate in these events. For...

23 Mar 2015

The third level of exposure corresponds to the media audience: Media and sports

Case study - 3 pages - Sports

The media audiences are used to calculate the indirect audience of the event. There are four types of indirect audience: • Spectators live: it is the people in front of their television or those who listen to the radio. These people are the most vulnerable to persuasion, they live...

23 Mar 2015

The goals and targets of sports sponsorship

Case study - 4 pages - Sports

Sports sponsorship is now a powerful marketing tool. The many companies that integrate it into their strategy traditionally target the cognitive objectives (increase awareness), emotional (developing branding) and conative (increase sales) are quantified in terms of quantity and / or...

23 Mar 2015

Indicators to measure image: Sponsorship for sports

Case study - 5 pages - Sports

Sponsor of the image measurement indicators are essential to business. A sponsorship deal is in place to naturally enhance the brand image and thus favorably influence the audience. To be effective, sponsorship should produce a positive image and brand quality. Image Measurement Indicators will...

23 Mar 2015

Roland Garros 2007

Case study - 5 pages - Sports

Roland Garros is a clay court tennis tournament held annually since 1928 in Paris, in the Roland Garros stadium. It takes place on the last week of May and the first week of June. Roland Garros is considered the second most prestigious tennis tournament in the world after Wimbledon, but above...

23 Mar 2015

Indicators to measure awareness and image: Sports and sponsorship

Case study - 3 pages - Sports

The sponsoring companies setting up a sponsorship deal also want as many people as corresponding to the intended target and way to remember the brand. This marks the memory that will affect its reputation, that is to say the number of people who know their name or existence. To measure the...

06 Aug 2012

Era to Era: The NBA's evolutionary debate

Case study - 7 pages - Sports

Is it a basketball blasphemy to think that Kobe Bryant or LeBron James are better than Michael Jordan? Then again, what makes it so that Jordan is untouchable? Of course one cannot doubt his undeniable athletic ability and unparalleled knowledge of the game of basketball. Certainly the era he...

15 Apr 2011

Strategic analysis of Liverpool FC

Case study - 21 pages - Sports

This assignment is to provide a strategic analysis of the football club Liverpool FC within the business environment of the English Premier League. Liverpool FC is historically seen as the most successful football club within the Premier League, having won 18 League titles, seven FA Cups and the...

05 Aug 2008

The 1919 World series: Effects of a scandal

Case study - 8 pages - Sports

Considering the belief that “[except] for motherhood and the flag, no institution stood more for what was good and true about America than baseball,” America was shocked to learn that her prized pastime was just as corruptible as anything else (Miller 200). The 1919 Baseball...

22 Apr 2008

"Mom, why is Black Beauty in the back of that semi?" Truths of Modern Day Horse Slaughter

Case study - 3 pages - Sports

The Black Stallion, Mr. Ed, My Friend Flicka, all reminders of the American icon that has been so closely tied to our past. Horses have served humans throughout our American History, carrying us on their backs through the Wild West, tiling our fields, pulling wagons and carriages, even carrying...

13 Nov 2007

Exercise Physiology Lab

Case study - 6 pages - Sports

Exercise causes numerous physiological changes in the body. Body temperature increases during exercise because heat is generated in proportion to our need to produce energy. Sweat is a by product of the body heat generated and is sent to the surface of the skin to evaporate and serves as a...