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Supply Chain Management: Sony Corporation

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business law
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Moi University

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documents in English
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case study
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5 pages
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  1. Introduction
    1. This will offer an introduction to the company, the industry it operates in and other areas which will be covered in the discussion
  2. Supply Chain Management in Sony
    1. The number of supplies that have been tracked will be assessed based on the ease of identifying suppliers
    2. The number of categories of goods that are supplied to the business will also be identified in this part of the report
    3. The number of countries where the supplies are drawn will be identified
    4. The companies or people who buy from the company will be discussed and their role in other companies supply chains
  3. Supplies that are at Risk
    1. The supplies that are at risk will be identified and the reasons why the supplies are at risk will be assessed and discussed
  4. Discussion
    1. The discussion will focus on supply chain management in Sony
  5. Recommendations
    1. Recommendations will be offered for every risk identified in the supplies of the company
  6. Conclusion
    1. This will be an analysis of the report's findings

Supply chain management is defined as the integration of a network of suppliers, manufacturers, distribution centres and retailers through which raw materials are acquired, transformed and delivered to their intended customers. Sony has been able to develop its own supply chain management strategy which has played a great role in the company's success within the global market. Sony has designed its assembly plants to produce and supply goods to meet the consumer demand for electronic products. Some well known examples are the Mexican assembly plants also referred to as maquiladoras located in many of the Mexican cities which have been designed to supply goods to consumers (Kelly and Booth 159).

The company established a Manufacturing Centre in the state of California because the area had all the important components that Sony needed to conduct successful business operations. These components included a successful economy, cheap and available labour and a suitable location that would facilitate the shipment of various components from Japan. To support the operations of the California Manufacturing Centre, Sony decided to establish a facility in Tijuana, Mexico to manage the increasing supply chain management activities of the company. Other assembly plants opened by the company to support its supply chain management activities included a TV assembly plant in Bridgend Wales, a manufacturing plant in Tagajo, Japan, an audio/video product assembly plant in Colmar, France (Kelly and Booth 159).

The goods that supply Sony Corporation have been estimated to be 120,000 hard to find parts and accessories which are used to develop Sony electronic products. The categories of goods that bring business to Sony include computer and peripheral products such as laptops, adaptors, batteries, keyboards, storage media and remote controls. The other category is the camera and camcorder category which offers products and accessories such as tripods, accessory starter kits, carrying cases, digital photo frames, chargers and lenses.

[...] Discussion 4.0 The discussion will focus on supply chain management in Sony 5. Recommendations 5.0 Recommendations will be offered for every risk identified in the supplies of the company 6. Conclusion 6.0 This will be an analysis of the report's findings 1.0 Introduction The company that will be assessed in this report is Sony Corporation which is a large multinational Japanese conglomerate that manufactures electronic products for the global consumer and professional markets. The corporation which has its headquarters in Tokyo, Japan is one of the world's largest media conglomerate with revenue of $ 77.20 billion for the 2010 financial year. [...]


[...] Because of the global nature of its suppliers, the company has introduced its own set of global standards which can be used to manage its supply chain management activities. It has developed the Green Partner Environmental Quality Approval Program which is meant to ensure that suppliers are able to maintain the global standards for purchasing electronic parts. The company's suppliers who have been approved through an audit assessment and have been endorsed as Green Partners are able to operate on the company's quality approval program. This ensures that Sony has genuine suppliers of various electronic parts who are able to provide materials that are authentic (Sony.net 6). [...]


[...] Sony should beware: activism chief is not simply playing games. June Web 3 May 2011. Sony. Corporate information. N.d. Web 3 May 2011 Sony. Net. Basic approach to CSR in the supply chain. [...]


[...] The code also ensures that there is the organizational development of the company's supply chain management activities (Sony. net 15) Recommendations 5.1 Recommendation While Sony LCD screens have been termed by many market analysts to be on the same level as those of Samsung and LG, they have a relatively poor market share and sales volume when compared to those of Samsung. To deal with the continuing threat of Samsung's LCD screens, Sony should invest in parts and materials that guarantee quality images and pictures as well as audio features. [...]

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