Case study in Distribution marketing

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9 results

06 Dec 2020

PESTEL Analysis - Amazon

Case study - 5 pages - Distribution marketing

In 1994 Jeff Bezos held a high-powered position as the vice-president of a prominent Wall Steet firm. However, Bezos became aware of the internet business boom which was taking place around the world and left his position to start his own business in what he calls his "regret minimisation...

23 Nov 2020

Pestel Analysis - Lidl

Case study - 5 pages - Distribution marketing

Founded in 1973 by father and son team, Josef and Dieter Schwarz, in Ludwigshafen, Germany the original Lidl company had 3 employees and sold around 500 products. During the 1990s the company expanded and started opening stores across the European continent. Twenty-one years later the group...

09 Nov 2020

Franchising, a 7-Eleven case study

Case study - 8 pages - Distribution marketing

Franchising is a way of licensing, between two firms in which the parent company (the franchisor) grants (the franchisee) which is a separate and independent entity the permission to do business by selling goods, or services that are provided by, or authorised by the (franchisor). What is...

12 Sep 2020

PESTEL Analysis - Starbucks

Case study - 5 pages - Distribution marketing

The United States-based Starbucks Coffee Company was founded by three friends who met at The University of San Francisco in 1971. They opened their first coffee bean store in Seattle, Washington, in March of that year, near the historic Pike Place Market which bore its now historic brown mermaid...

04 Sep 2020

PESTEL Analysis - IKEA

Case study - 5 pages - Distribution marketing

IKEA is a Swedish-based homeware brand founded by Ingvar Kamprad in 1943. The name IKEA is derived from an abbreviation of the founder's name, Ingvar Kamprad, and the village in which Kamrad he grew up, Elmtaryd, Agunnaryd. Kampard passed away in 2018 but not before fulfilling his dream of...

19 Aug 2020

PESTEL Analysis - Decathlon

Case study - 5 pages - Distribution marketing

Decathlon is the largest sporting goods retailer in the world selling clothing, sportswear and sports equipment for over 70 different sporting disciplines. It was inspired by the belief that the best sports products should be accessible to everyone. It offers innovative and high-performance...

15 Jun 2020

Brand image analysis - Whole Foods Market

Case study - 2 pages - Distribution marketing

In today's society, which is becoming more and more aware of environmental problems and of the need to be more environmentally-friendly, Whole Foods Market is at the center of attention with its offer of local, organic, healthy food. Making it one of the leaders on the market. You might...

07 Feb 2018

Fieldwork - Analyzing a retail outlet: Nielsen Holdings N.V.

Case study - 2 pages - Distribution marketing

Nielsen Holdings N.V. is an American global information and measurement company with headquarters in New York and Diemen in the Netherlands. Nielsen is active in over 106 countries. The company has a long history. It was founded in 1923 by Arthur C. Nielsen and was the first company to offer...

01 Mar 2017

An e-business analysis of Amazon

Case study - 5 pages - Distribution marketing

The purpose of this essay is to pick a brick-and-mortar company. Provide the history of the company, background, and life cycle of the company. I am going to describe the needs and customers Amazon addresses. I am going to provide the roles of internet strategy: business strategy, Information...

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