What development in the luxury sector? The case of China
Dissertation - 8 pages - Luxury marketing
Luxury has been part of society for thousands of years. It has always been present at all times and in all cultures. This is a concept that has different definitions depending on the country and, of course, especially among consumers, who do not all understand it in the same way. From this...
SWOT Analysis - L'Oréal
Case study - 5 pages - Luxury marketing
L'Oréal is a French group founded in 1909 and specialising in the cosmetics sector. In 2021, it is the world number 1 in the segment. The group's activities are divided into several areas, consumer cosmetics, which consumers find on the shelves of supermarkets and other businesses, active...
SWOT Analysis - Burberry
Case study - 5 pages - Luxury marketing
Initially, in 1856, it was only the British tailor Thomas Burberry who made men's clothing such as coats and raincoats. Burberry clothes were intended for the wealthy of the time, given their quality and lust. Indeed, the British Royal family granted the brand this recognition in 1955, and...
Marketing Mix - Louis Vuitton
Case study - 5 pages - Luxury marketing
Louis Vuitton is one of the oldest luxury brands in the world. The brand bears the exact name of its founder. It was created in 1854 in France. From the French rural region, Louis Vuitton has gained international notoriety thanks to its determination, its skills and its capacity for innovation....
Business Plan Sales Pitch - The Away Hair, Hair Brush cleaner
Business plan - 6 pages - Luxury marketing
The Away brush has been designed for people who refuse to waste their time. It is a new type of brush in the market place because of its innovative uses. It was developed especially to brush your brush, in fact, there is hair on your scalp but we forgot too often that hair spends a lot of time...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we promote...
SWOT Analysis - Chanel
Case study - 6 pages - Luxury marketing
Chanel SA., with its eponymous brand, is one of the world's best-known luxury brands. More than half of its sales come from its beauty business, which includes classic fragrances such as Chanel No5. While Chanel dominates premium fragrance rankings worldwide, it is still not among the top ten...
