Germany is the European country which is the largest consumer of meat (86 kg per year per capita in 2004). This consumption remains relatively traditional and is evolving very slowly. This country has more than 82 million inhabitants, making it a market that is much larger than that of Belgium. The meat is obviously one of the specialties of Germany, and among the breads, sauerkraut and beer are popular, in particular.
The distribution of meat in Germany is very deficient. It is better established in western countries as opposed to the east. Exporters wishing to launch a new product on the German market would benefit from making use of wholesalers and distributors in the country.
Distributors are required by law to ensure that all products imported respect the rules of Germany (EU) in food. Usually, these are specialist importers who deal with importing and distributing food from countries outside the European Union.
One must also be aware that these products are mostly local products and form a long tradition. The high consumption observed in this market comes from the need to diversify, therefore giving rise to an opportunity for foreign products.
Due to the diversity of the distribution network, it often happens that local buyers are inundated with offers from European suppliers. The market is governed by the regulations of the European Union (which is already the case for the products' flavor of Mauges "in particular). This regulation is reflected in the directives as guidelines for meat and processed meat products.
The European court has reinstated a new "purity law" (the former having been abolished to facilitate the exchange), suggesting a limitation of the raw materials used for non meat products ensuring observance of traditional production. It was on the traditional aspect of its products that the company built "Flavor of Mauges.
A national ordinance regulates the manufacture of sausages, limiting integrable ingredients in processed meat products. However, this order has been reduced, making the German suppliers more competitive against foreign suppliers,
Tags: German meat market, rules and regulations, consumption of meat and products
[...] • A major growth is seen in the sales of prepared meats of total sales), while the segment sales accounted for 37% of total sales. * Background on various recent outbreaks: • BSE: Bovine Spongiform Encephalopathy, commonly known as "mad cow disease": This is a disease of cattle characterized by degeneration of the brain of the animal. This disease was described for the first time in the UK in 1986. The main cause of this disease is feeding cattle with contaminated meat and bone meal. A link was established between BSE and the human Creutzfeldt Jakob disease. [...]
[...] ► These health crises have strongly influenced the evolution of supply and demand for meat in the European Union. • Market size by value ► In 2004, consumption was estimated at more than 7 million tons, and was worth 73 billion Euros. B. The demand for quality • Unit consumption per person ► In 2004, consumption was 86 kg per year per capita. The Germans are the largest European consumers of meat. • Consumer Profile & Purchase Behaviors The German consumer is an informed consumer. [...]
[...] - Share of imports in GDP: for 2003. - Share of exports in GDP: 36% for 2003. - Trade balance surplus according to COFACE: Country Risk is very low. - Principal client countries in 2004: France and the USA, UK, Italy and the Netherlands. - Key Supply Countries in 2004: France and the Netherlands, the USA, Italy and the UK The offer A Local Offer • Segmentation The German line of processed meats (cold cuts) is relatively close to the French line, as well as the Belgian range. [...]
[...] Demographic Indicators for 2005 - Population: 82.6 million inhabitants. - Population growth: + - Absolute density: 235 inhabitants / km ². - Urban population: 88%. - Major cities: Berlin ( 3.4 million.), Hamburg ( 1.7 Munich ( 1.2 million) and Cologne (961,000). - Ethnic composition: German Turks Italian. - Spoken languages: German. - Business languages: German and English. B. Economic Indicators for 2005 - GDP in billions U.S. - GDP per capita in U.S. [...]
[...] It is important to note that of pigs slaughtered on German soil are imported. Beef sausage: This has seen an increase of from 2003, and production totaled 1.3 million tons. Such production should be divided into several categories, the largest of which is of course the deli beef, followed by the meat-based cow and calf (up 12.6 Deli from goat's meat: There has been an increase of over 2003 in the production of goat meat, which amounted to 20,500 tons in 2004. [...]
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