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God and advertisement

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  1. Introduction
  2. The visual syntax of the advertisements
  3. The use of the bus
    1. The British Bus advertisements
    2. A blasphemous image
  4. Purpose of the British atheist bus advertisements
  5. The use of the word 'probably' in the advertisements
  6. The intended audience
  7. Conclusion
  8. Works cited

The image I have chosen to critique is the atheist bus advertisements in Britain These advertisements caused much controversy and created a stir because they promoted anti-Christian statements. What these advertisements carried on them was ?There's probably no God. Now stop worrying and enjoy your life.? These advertisements were started when a British comedy writer named Ariane Sherine saw a Christian ad on a bus and thought it was a good idea to propose making advertisements that sent the compete opposite message to them. She wrote a comment piece about this idea and to her surprise it attracted the attention of a British political blogger, named Jon Worth. Worth and Sherine then set up a pledge bank together to get these advertisements displayed. Enough people signed up for the pledge bank and in October, 2008 these atheist bus advertisements were launched in Britain.

[...] Although, like everything in this world, there were some flaws with the image, overall it was successful and meaningless and most definitely leaves an impression on every person that sees it regardless of how each individual interprets it in their own personal way. This image went against what is considered to be society's norms in questioning the existence of God, however, they presented it in a clever and savvy way in which they were not completely dismissing or putting down His existence, just simply presenting the [...]


[...] Their stance is that you only have one life and there is no point in worrying so much about upsetting a God that you believe might not exist; just fully enjoy every aspect of life while you still have it. This is exemplified through the ?stop worrying and enjoy your part of the advertisements. Also atheists believe, unlike Christians, that there is no after life, so you should enjoy your one chance at existence to its fullest extent and not have to worry about how everything relates back to your religious beliefs. [...]


[...] Other than that, the intended audience of the British atheist advertisements is the entire population or anyone that can read and understand them. There were also some issues that these advertisements raised in the community. One was the fact that people were actually questioning if God exists. This is a very uncommon tactic and goes against many social norms. It is also a very touchy subject as the leader or God of many religions is being questioned or attacked through these advertisements. [...]

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