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English summary of the book Brandwashed

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documents in English
Format
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book reviews
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6 pages
Level
General public
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  1. Kids
  2. Fear
  3. Dependence
  4. Sex
  5. Peer pressure
  6. Memories
  7. Celebrity
  8. Hope
  9. Intimacy

Brandwashed is a book written in 2011 by a Danish author; Martin Lindstrom. Its main subject is marketing. It teaches us the technics and strategies that companies use to make us buy more and more products from them. Lindstrom also wrote other bestsellers such as Buyology and Brand Sense. He is quite knowledgeable since he has advised top companies such as McDonald, Procter & Gamble, Nestle, Microsof, RedBull, and Pepsi throughout his career.

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