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Effect of Satire on Politicians - Literature Review and Analysis

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  1. Introduction
  2. When Satire is serious: how political cartoons impact a country's brand. - Review
  3. Reflection on the study
  4. Caricatures, cartoons, spoofs and satires: political brands as butts - Review
  5. The Future of Political Cartoons -Review
  6. Conclusion

According to Bigi et al, (2011) when Satire gets serious, it can have different effects on people, politicians, public speakers and even societies. The authors cover the main aspects of influencing the public through political satire. Alessandro Bigi, the main author of the study is a researcher at the Lulea University. He specializes on political sciences. The national brand of the country is based on generalization, however, it is mainly influenced by international publications about the country. Investment, travel and migration decisions are made based on the image of the country, and every nation is trying to create the most appealing picture about itself.

Although there are some countries that spend a lot of money on branding, one mistake made by companies or political leaders can lead to a great damage of reputation. Bigi et al. reviews political cartoons, - which can be considered an illustration to written newspaper satire ? created about Berlusconi, Italian prime minister. To fully understand the thesis detailed in the study, we need to review the quoted definition of the ?nation brand?. The authors use Anholt's definition, (2004) which describes nation branding as identifying the country based on international audience perceptions. According to the study, a country's image has a great importance in international and national politics, as well as its stability.

Bigi says: ?Political leaders attract more media attention than business, export brands, or tourism, because of the immediate implications of what they say or do,? (Bigi et al. 2011. pp. 150) The study also notes that there are economic implications of the country's image, as well as political. For example, a product originating from a given country will have a higher perceived value if the reputation of the country is positive. (Bigi et al. 2011. 149.) Olympic games, competitions, football events and results have an effect on a country's brand and image, however, there are more factors of country branding than international relations and sports events.

[...] "When Satire is serious: how political cartoons impact a country's brand." Journal of public affairs (2011): 149- 153. Print. Bal, Anjali, et al. Caricatures, cartoons, spoofs and satires: political brands as butts? Journal of public affairs (2009): 229-237. Print. Tornoe, Rob. future of political cartoons? Syndicates. Ed Publ Fourth Estate 143 no12 D (2010) 19 Tornoe, Rob. Political Cartoons. [online] <> Arnholt, S., Hildreth, J. [...]

[...] A good satire can do five different things at the same time: depict events, highlight contrasts or problems, helps people interpret the issue and create an emotional effect through humor. We would use the quote: ?Cartoons on local subjects are strong assets that staff cartoonists can uniquely bring to their newspapers.?(Tornoe pp. 19.) We are going to examine how these publications change the popularity of a newspaper or online magazine Conclusion Reviewing the three different sources above, it is evident that there is a need for further examine the efficiency of political satire in the 21st Century. [...]

[...] (2004) Brand America: The Mother of all Brands. Cyan Books. London. [...]

[...] However, there is a difference in his reasoning and our thesis. We stated that the simplification and humor contributes to the higher efficiency of caricatures and satires. Some of the interviewed cartoonists, however, state that sometimes it is just about reflection and fun, not interpretation. We would argue with this theory, and instead of looking at cartoons and political satire as a newspaper entertainment feature, we would like to emphasize the importance of its interpretation and reflection features. Our thesis is based on the effect political satire has on public opinion, and the study does not cover this issue in a great detail. [...]

[...] 233.) This is done by the means of exaggeration; either ideological or physical. In some cases, the simplification of events is clearly noticeable in the satires; for example, in one of the Zapiro cartoons, published in the Sunday Times, the ?Justice System? is depicted as a woman, to be raped by Zuma. This makes the problem simple to absorb and reflect to; drawing analogies between everyday crime and political actions. By comparing the two actions, the author simply says that Zuma is not better than an everyday criminal, while the depicted people holding ?Lady Justice? down play active parts in the crime itself Caricatures, cartoons, spoofs and satires: political brands as butts Review Bal et al. [...]

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