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Marketing Plan for A Book

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About the author

freelance writer
Level
Advanced
Study
literature
School/University
Emerson...

About the document

Published date
Language
documents in English
Format
Word
Type
presentations
Pages
2 pages
Level
Advanced
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  1. Description and audience
  2. Book Clubs
  3. Direct Mail
  4. Timing
  5. Marketing Timeline

This is a compilation of prose poetry, which we think will appeal to readers, writers, and students of poetry. Though we did not publish it, the author's first book of poetry, a chapbook, did rather well. It sold over 400 copies through university bookstores, 300 through specialty poetry stores, 200 through traditional bookstores, 100 through the author's website, and 100 through various other markets, for a total of over 1100 books sold.

[...] Poetry Monthly Book Club has already expressed interest in receiving a review copy. Budget: $80 (for review copies and mailings) Professional meetings and trade shows As this book will be on our A-list, we will be displaying the cover at BEA. The author will also be signing at our booth at the AWP conference. Since she was already planning to attend this event, she is funding her own travel and expenses. Budget: $20 (for display materials) Direct Mail This title will be featured prominently in our semi-annual poetry mailer that goes to our house list. [...]

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