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Travel Magazines: What Readers Want

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freelance writer
Level
Advanced
Study
literature
School/University
Emerson...

About the document

Published date
Language
documents in English
Format
Word
Type
school essay
Pages
2 pages
Level
Advanced
Accessed
6 times
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  1. Introduction
  2. Target audience
  3. American Express Publishing's Travel + Leisure
  4. The difference between NGT and Travel + Leisure
  5. Conclusion

The retail industry is flooded with products and services, all vying for market share and revenue. In order to succeed, the different firms must carefully understand and analyze the market they are in. They must ask questions about their rivals and the structure of the industry, as well as make decisions regarding pricing and non-pricing strategies. FranklinCovey is a firm that sells planning systems for mostly business professionals, in the market of planners/organizers. They compete with other well-known brands such as At-a-Glance and DayRunner, yet there are characteristics that set them apart. During my observation of this firm, I came across distinctive elements of the industry and its overall structure, and made note of their various pricing and non-pricing strategies.

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