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The EU and the ASEAN

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  1. Introduction
  2. Background and Level of Integration
  3. WTO and Trade
  4. Foreign Direct Investment (FDI)
  5. The implications for marketing managers operating in these blocs
  6. Conclusion

The EU and the ASEAN are two powerful blocs with different stories, objectives, structures and capacities. This study provides an overview of different economic aspects. The aim of this study is to compare and contrast the two main regional trading blocs and to discuss the implications for marketing managers operating in these blocs.

Both similarities and differences will be studied concerning the two blocs in the first part. The level of integration of each bloc will be studied as it is very different due to the fact that they are completely different powers. The WTO and trade will also be studied to determine the implications of EU and ASEAN. The EU and the ASEAN

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