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The Spanish way of life

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About the document

Published date
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documents in English
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Type
term papers
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7 pages
Level
Expert
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  1. Presentation of country
    1. The eating habits in Spain and other EU countries
    2. The Spanish consumption today and its consequences
    3. Spanish consumption by income
  2. Identification of the target
    1. Breakdown of segment by age and sex
    2. The socio-economic and cultural status of the 30 something's
    3. Identifying the motivations
  3. Study of the chosen market segment
  4. A market situation in the country
    1. History of the textile and clothing in Spain
    2. The production of textiles and clothing
  5. Presentation of the three great leaders of the market
  6. Conclusion

Typically, the Spaniards have traditional tastes: they show a predilection for cooking in their own region. Their daily diet, known as the "Mediterranean diet" is characterized by a predominance of seafood, vegetables, fruits, olive oil, wine and salads. The Spanish are among the other European consumers, who consume the maximum quantity of fruits. About 70% of Spaniards consume fruits every day as against 59% of Germans, 54% of English and French.

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