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The Spanish way of life

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  1. Presentation of country
    1. The eating habits in Spain and other EU countries
    2. The Spanish consumption today and its consequences
    3. Spanish consumption by income
  2. Identification of the target
    1. Breakdown of segment by age and sex
    2. The socio-economic and cultural status of the 30 something's
    3. Identifying the motivations
  3. Study of the chosen market segment
  4. A market situation in the country
    1. History of the textile and clothing in Spain
    2. The production of textiles and clothing
  5. Presentation of the three great leaders of the market
  6. Conclusion

Typically, the Spaniards have traditional tastes: they show a predilection for cooking in their own region. Their daily diet, known as the "Mediterranean diet" is characterized by a predominance of seafood, vegetables, fruits, olive oil, wine and salads. The Spanish are among the other European consumers, who consume the maximum quantity of fruits. About 70% of Spaniards consume fruits every day as against 59% of Germans, 54% of English and French.

[...] The lower participation rate for women is not totally due to the image of the Spanish woman in the home, thus a cultural phenomenon but also an economic phenomenon. Identifying the motivations In general, the 30 something category perceives and is perceived as more homogeneous in the beginning of maturity and also during the age at which he builds his life, thus realizing the aspirations and dreams. This is the age for taking responsibility for the couple and as parents; this is the age for construction of the family unit. [...]


[...] Now Mango is the second largest exporter of the Spanish textile industry behind Inditex. Currently, Mango is one of Spain's most famous brands in the world. Value in the overall population: quantitative and qualitative data We can see an evolution in the consumption of clothing in Spain. The Spanish women spend on average 389 euros per year as against 242 euros for men. The Spaniards spent an average of 214 euros in children's clothing. Women spend more money than men in this sector. [...]


[...] -Increased consumption of processed foods and ready-to-eat meals, chilled or frozen simultaneously with an increase in the possession of a microwave oven in Spanish households is also seen. -The large retailers have supplanted traditional stores, as Spain is a conservative country that does not alter the purchasing practices and customers are still very attached to their service. The Spaniards are now realizing 48% of their food purchases in supermarkets. -The Spanish are not much bothered about the price levels. They prefer hypermarkets and hard discount stores are not greatly affected by promotions. [...]

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