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  1. Abstract.
  2. Background.
    1. Nintendo Corporation - never into the gaming industry.
    2. Game & Watch LCD games.
    3. The 90s for Nintendo.
  3. Satoru Iwata.
    1. Early life,
    2. Hiroshi Yamauchi commenting on the reason he chose Satoru Iwata as his next successor.
  4. Organizational structure & management policies.
  5. Management performance.
  6. Conclusion.

As one of the leading game console industries, Nintendo Corporation has remained in the technological market for over fifty years. Established officially in 1963 by former President, Hiroshi Yamauchi, Nintendo Corporation yet remains to be a well known and a well-established industry for having created memorable games such as, Mario, Donkey Kong, Pokemon, and Meteoroid. Now, in the 21st century, Nintendo Corporation has turned its attention towards its new President, Mr. Satoru Iwata and his new wave revolution, the Nintendo Wii game console. Being originally a programmer and a designer, Iwata soon climbed the ladder and went onto becoming the successor of the company after Yamauchi retired in 2002. By then, Nintendo Corporation entered a revolutionary time period with consoles no longer relying on controllers but rather virtual remote-sensing technology.

[...] Currently, Nintendo Corporation is made up of nearly 1500 employees in Japan alone and about 3,000 employees worldwide (Nintendo, 2007b). As the new CEO of Nintendo Corporation Limited, Satoru Iwata also aimed to bring together the hardware and software devision as one single management so as to facilitate leadership and promote unity between the divisions (Nintendo, 2007b). This showed the commitment of Iwata to Nintendo's employees and organizational structure. Management Performance Being sold at $250 per videogame system, Nintendo Wii out competed Sony's Playstation 3 and Microsoft's Game Cube with a whopping sale total of 25 million game consoles since its release in 2006 (Gantayat, 2007). [...]


[...] Summary As of 2008, Nintendo Corporation profit margin has led to a record high thanks to the sale of game system units, Wiimotes, and handheld systems (ABCNews, 2008). It was reported that between March 2008 and April 2008, the company was able to accrue a group net profit of $ 2.5 billion USD with sales exploding to 73% higher amounting to $ 16.2 billion USD (ABCNews, 2008). The $ 2.5 billion was shown to be an increase from 2007's net profit of $ 1.7 billion USD (ABCNews, 2008). [...]


[...] & Yogomita, H. (2006). Regaining what we have lost: Nintendo CEO Iwata's Ambitions for the Nikkei Business Publications, Inc. Retrieved April from http://nintendo.about.com/gi/dynamic/offsite.htm?zi=1/XJ&sdn=nintendo&c dn=gadgets&tm=7&gps=202_161_1276_684&f=20&su=p 284.8 .150.ip_&tt=2&bt=1&b ts=1&zu=http%3A//techon.nikkeibp.co.jp/english/NEWS_EN/20060525/117498/ %3FP%3D1. Bremner, B. (2007). No wee debut for Nintendo's Wii. Business Week. Retrieved April from http://articles.moneycentral.msn.com/Investing/Extra/WiiPlaysToNintendo Strength.aspx. Casamassina, M. (2005). GDC 2005: Iwata Keynote Transcript. IGN. Retrieved April from http://cube.ign.com/articles/595/595089p3.html. Croal, N. (2007). Nintendo President Satoru Iwata Takes A Victory [...]

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