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The lucrative potential of Sphero's BB-8

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  1. The advantageous position of Sphero
  2. The favourable environment for Sphero's BB-8

At the time, ?Rob Maigret, Sphero's chief creative officer? may have sounded as no more than someone wanting to sell his product. But now, the first owners of Sphero's BB-8 have shared online their experience with the robot. Now, it appears indeed that the machine is creating a ?whole new? type of interactions between a fictional universe, the Star Wars' one in this case, and the real life enjoyment.

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