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Does displaying nutritional information in fast food restaurants impact consumers ?

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  1. Introduction
    1. Background
    2. Justification for choosing this topic
    3. Aims
  2. Literature search
  3. Methodology
    1. Methods
    2. Secondary data
    3. Primary data
    4. Combination of questionnaires and interviews
    5. Focus group
    6. Primary data collection
    7. Analysis
    8. Dealing with the results
    9. Emerged themes
    10. Use of government papers
    11. Reliability of the study
    12. Validity
    13. Generalization
    14. Limitations and further research
  4. Analysis and discussion

In Western societies food is usually readily available, but poor nutritional choices have been linked to poor health as well as to such things as diabetes, obesity and heart disease. Often these choices involve fast food. (NHS Choices, undated):-
The observed association between the number of fast-food outlets with obesity and type 2 diabetes does not come as a surprise; fast-food is high in total fat, trans-fatty acids and sodium, portion sizes have increased two to fivefold over the last 50 years and a single fast-food meal provides approximately 1,400 calories. Furthermore, fast-food outlets often provide sugar-rich drinks (Carter, 2014, cited by The Guardian).

[...] 1. less often than once a week 2. At least once a week 3. More often than once a week Do you think fast food is a healthy choice? 1. Yes 2. No 3. Unsure Is being healthy important to you? 1. [...]


[...] Education of consumers through calorie menu labelling and other outreach efforts might reduce the large degree of underestimation. So most researchers considered in this study suggest that even if nutritional information is provided by fast food chains, it would have a low impact on the regular consumers of fast food. The change in attitude towards fast food consumption requires change from within the fast food sector itself. They must consider serving healthier options of food and snacks, and they must do so right across the industry. [...]


[...] Does displaying nutritional information in fast food restaurants impact consumers ? Contents 1.0 Chapter 1 Introduction Background Justification for choosing this topic Aims Chapter Literature Search Chapter Methodology Introduction Methods Secondary data Primary Data Combination of Questionnaires and Interviews Focus Group Primary Data Collection Designing the Research Instrument Pilot Study Location Sample Size Sampling Technique Instrument Administration Analysis Dealing with the Results Emerged Themes Use of government papers Reliability of the Study Validity Generalization Limitations and Further Research Chapter Analysis And DIScussion Discussion Difficulties Encountered Conclusion References 42 I. [...]


[...] Goel, M. K., Khanna, P., & Kishore, J. (2010 Understanding survival analysis: Kaplan- Meier estimate. RESEARCH METHODOLOGY, 274-278. Gov. UK 2014, Food labelling and packaging, [Online] available from , [accessed 6th March 2015] Grier, S. A., Mensinger, J., Huang, S. H., Kumanyika, S. K. [...]


[...] This is a rather surprising statement from a company traditionally associated with fast, high calorie food, and which has many customers who regularly consume far more than their energy requirements would suggest or require. In contrast to these high and unhealthy levels of consumption the Department of Health (pg undated) in their document ?Public Health Responsibility Deal' state that of adults agree that ?Looking after my health is important to Against this within the United Kingdom 3.8 million people visit McDonald's each day in its 1200 branches (What Makes McDonald's, 2015). [...]

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