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Mass media: case study

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case study
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  1. Introduction
  2. Marxism
  3. Pluralism
  4. Diversification
  5. Neo-Marxism
  6. Flat Earth News
  7. Conclusion

Mass media is a specialized technology that helps in the spread of data through print, visual, digital and electronic media (Bennett, Curran, Gurevitch, and Wollacott, 2005). It involves the transfer of information from media companies to audiences through mass communications systems. Mass media has been relied on in most cases to cause awareness by exposing social activities. The changes in technology in the current have given birth to easier and convenient ways of passing messages from media houses to the households. Print media involves magazines, newspapers, and books among others that have to be read for an individual to access information. Visual media includes televisions, computers and laptops that can transmit videos of news clips and other data packages from news stations (Bennett, Curran, Gurevitch, and Wollacott, 2005).

Electronic and digital media have been facilitated by invention of the internet. As a result, modern day media companies have adopted the internet to broadcast information. However, critics have claimed that most media companies are focusing on profit making rather than the quality of knowledge. Scholars have supported the fact that ownership and control of mass media is based on the Marxist view.

[...] Since most firms are highly influential, any bad actions perpetrated by the owners cannot be published in order to ensure a good reputation. Conclusion Ownership and management of mass media has been affected by social, economic and political principles. Therefore, different styles have come up to suit the preferences of the audience. Media companies are fighting for global influence and power leading to conglomerations and freedom in the mass media sector (Bennett, Curran, Gurevitch, and Wollacott, 2005). Reference List Bennett, Tony., Curran, James., Gurevitch, Michael and Wollacott, Janet Culture, Society and the Media. London: Routledge Publishing. [...]


[...] SMS services have been used where the audience can subscribe and receive updates on breaking news. There has also been the use of online services that provide soft-copies of newspapers and other print media. Based on television programs, the audience can receive lines ups of their favorite movies from their phones. Neo-Marxism It includes the actions taken by the state to maintain power through the use of cultural details. Antonio Gramsci came up with the theory after combining social and political aspects of ancient cultures. [...]


[...] Mass media has been relied on in most cases to cause awareness by exposing social activities. The changes in technology in the current have given birth to easier and convenient ways of passing messages from media houses to the households. Print media involves magazines, newspapers, and books among others that have to be read for an individual to access information. Visual media includes televisions, computers and laptops that can transmit videos of news clips and other data packages from news stations (Bennett, Curran, Gurevitch, and Wollacott, 2005). [...]

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