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Evolution of public relations profession

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General public
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computer...
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TSU

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documents in English
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presentations
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1 page
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  1. The evolutionary stages
  2. The current challenges faced

Technology continuously changes the way we interact with one another. Consequently, professional duties have been altered as well. Some positions require a completely different approach compared to the same position a few decades prior. Public Relations provides a unique example of this trend. The duties of public relation practitioners have evolved congruent to technology. The evolutionary stages of the public relations profession and the current challenges faced illustrate the change incited by technology.

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