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A cultural exploration of Slovenia in general and in terms of business affairs

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  1. Abstract
  2. Introduction
    1. Topic and purpose
    2. Context
    3. Boundaries - Focus of the Study
    4. Aims and objectives
    5. Constraints
    6. Outline of the chapters
  3. Literature review
    1. Introduction
    2. Hofstede's work
    3. Edward T. Hall's work
  4. Methodology
    1. Ethics
    2. Selection, explanation and justification of the research methods
    3. Procedure of the interviews
    4. Limitations and advantages of the used methodology
  5. Findings and analysis
    1. Power distance
    2. Collectivism
    3. Uncertainty avoidance
    4. Long-term versus short-term orientation
    5. Masculinity versus femininity
    6. High context versus low context
  6. Conclusion from the data analyzed
    1. Hofstede's dimensions
    2. Hall's cultural factors
    3. Application of relevant theory to the data gathered
    4. Conclusions from data related to prior research of others
    5. Need for further research
  7. References

Abstract - This text deals with Slovenia's culture in general and in terms of business affairs. Literature of contemporary culture theorists is critically discussed. Focus is set on Geert Hofstede's cultural dimensions and Edward T. Hall?s theory of high ?and low-context cultures. Slovenia has been evaluated or respectively, re-evaluated according to these theories and consequently an original theory of Slovenia's culture has been designed. For this purpose, a small and thus not representative sample of the Slovenian population has been interviewed and these findings have been analyzed on the basis of Hall?s and Hofstede's work. The outcome of this work differs from Hofstede's results and provides an end result of Slovenia being mainly low-context. Introduction - Many people simply still do not know much about Slovenia. The author herself, being Slovenian, has often enough been confronted with the question of whether Slovenia is another word for Slovakia. This is probably the reason for such statements like the following. ?A cautious sort of place: Slovenes talk like Estonians, but act like Austrians? (Lucas, 2007).

[...] Possibly business people could draw conclusions like the following: Slovenia might be short-term orientated, had we better not promise our Slovenian business partner a future reward for which he or she has had to wait for too Or it could provide for explanations for certain behavior of the Slovenian business partner like the following: was our Slovenian partner angry, what have we done wrong and how can we resolve that now or change that next Certainly, these are only examples but they could be an impulse for how to apply this work in international business Need for Further Research The need for further research is absolute, as this work is not representative of the Slovenian population. [...]

[...] The interviewer aimed to comprehend the subjective reality of the interviewees in order to gather a clear picture of how they see, evaluate and experience their culture (Saunders p. 84) Deductive Approach to the Research The approach used is deductive. The theory of other researchers is used, a theory of the author's own is developed on this basis and both are discussed. Because of the other researchers' theories, data is sought (Saunders p & 89). The deductive research has been applied, since Hall?s (1977) theories about high-context and low-context cultures have been employed in Slovenia to obtain an idea of whether it is more high- context or low-context. [...]

[...] Uncertainty Avoidance Uncertainty avoidance, in which Hofstede scored Slovenia the most highly compared to the other dimensions, is defined as extent to which the members of a culture feel threatened by uncertain or unknown situations? (Hofstede p. 112). It is characterized by an emotive requirement to be hard-working and score highly in exactitude and punctuality. People in societies with a high uncertainty avoidance assume that difference and change are risky. Uncertainty, intrinsic in life, is seen as a permanent danger which has to be eliminated (Hofstede p. [...]

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