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Managerial Styles That Lead to Success or Failure in the 1964 Season

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  1. Introduction
  2. The management styles of the two teams
  3. The Yankees and adjusting to postwar society
  4. The player make up of both teams
  5. The focus of the Cardinal clubhouse
  6. Conclusion
  7. Bibliography

In 1964, the New York Yankees and the St. Louis Cardinals played in the World Series. It was more than just a game. It was a battle between the older American culture and the modern culture that evolved postwar. Both teams were originally formed under the same management style and organizational structure: white, masculine gentlemen being coached through fear and tough love. As society evolved after World War II, the National League adapted better and faster than the American League. When the Cardinals began to adjust according to society, the Yankees were not as eager to alter their ways (Halberstam 54-55).

[...] The Cardinals were quite successful in adjusting to the new culture. Bing Devine, general manager of the Cardinals, recognized the players needed and recruited the best man for the job, Johnny Keane (Halberstam 107). He knew when it was time to be a manager and coach to his players. The veterans respected him and the rookies looked up and listened to him. He encouraged them to be themselves. When Brock came to St. Louis, he was under an immense amount of pressure. [...]


[...] During the 1964 season and the World Series match-up, fans got to view a good example of the old culture battling the new culture. It didn't matter that the Yankees had evolved and became racially integrated and focused on recruiting baby boomers. Their organizational structure and management style still held them back to the prewar era. Society had changed into a more nurturing culture. The management of the club and some of the veterans did not adjust well. They were set in their ways which placed the team in the past while the Cardinals were looking towards the future. [...]

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