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03 Jan 2011

Strategic Management: The market of applications for Smartphones

Thesis - 10 pages - Management

The Smartphone applications market is skyrocketing: While operators recorded 3% global profit in 2009, the application market is on track to reach 17 billion Euros in 2012, versus 4 billion in 2009 (with already some 7 billion application downloads). This means a growth of about 50% during...

05 Apr 2022

Our minds can be hijacked: the tech insiders who fear a smartphone dystopia - Paul Lewis (Guardian October 2017)

Law article commentary - 2 pages - Computer science

These developers that created the current internet social environment and that have started to disconnect themselves from this environment. The article that appeared in "The Guardian", issue of October 2017, titled as "Our minds can be hijacked: the tech insiders who fear a smartphone...

08 Jun 2021

Porter's Five Forces - Polar

Case study - 5 pages - Sport marketing

Polar is a group that was founded in Finland in 1976. It markets watches and other connected or sports-related objects. Connected watches have enjoyed growing success over the past ten years, particularly due to the fact that consumers are paying more and more attention to their physical health...

04 Aug 2023

What are the advantages and disadvantages of buying the latest technology?

Essay - 1 pages - Everyday's life

Our society has changed a lot over the past thirty years, and even more recently, with the digital revolution. Today, we can't imagine our everyday life without a smartphone or a Global Positioning System for example. In such a context, we can wonder what buying the latest technology...

27 Sep 2021

Impact of digital marketing

Dissertation - 4 pages - Digital & e-marketing

In recent years we have witnessed a change in society, which has radically transformed the buying habits of consumers and, even more so, the marketing strategies of brands and companies. The new generations are called ultra-connected and can now hardly do without an internet connection and even...

05 May 2021

Marketing Mix - The Apple Watch

Case study - 5 pages - Sport marketing

The connected watch industry has taken a big leap forward over the past ten years. Indeed, if only a few hundred units were sold in the 2010s we are now witnessing a real revolution launching the production of these watches to several million per year. Consumers are more and more connected to...

31 Aug 2021

Can new technologies facilitate the exchanges?

Essay - 1 pages - Philosophy

Now, we are going to talk about new technologies to illustrate this notion. Indeed, new technologies, such as SMS, e-mail, and the World Wide Web, are all around us nowadays, like our smartphones. So, we're going to try to answer the question: "Can new technologies facilitate the...

07 Jul 2021

SWOT Analysis - Polar

Case study - 5 pages - Sport marketing

The Polar group is part of the sector of sports watches and other connected objects, which have been very successful for several years now. The sector recorded a turnover of 18.7 billion euros at the start of 2020, with results which have increased considerably every year for almost five years....

13 Oct 2020

SWOT Analysis - Apple

Case study - 6 pages - ICT marketing

- Apple is an American multinational corporation - Operating in the technology and consumer electronics sector - Created by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 - Renowned for its innovation and is one of the most valued brands in the world, second only to Amazon and ahead of Google...

18 Jun 2021

Digital Marketing - Apple

Case study - 5 pages - Digital & e-marketing

Consumption habits have changed a lot in recent years. Brands can no longer use the same marketing means as fifteen years ago, the latter having become obsolete. Even if some brands still use them despite everything, they no longer have the same impact on consumers and even less on Internet...

16 Jun 2022

Are We the Best Informed Citizens in History?

Text commentary - 3 pages - Medias

This document is a commentary of graphs and press cartoon, drafted as a presentation, aiming at answering the question “Are we the best-informed citizens in history?”. The selected documents are from all around the world, as we are in a networked society thanks to globalization. We...

08 Apr 2023

Apple Inc's Ethical Philosophy

Case study - 4 pages - Business strategy

Apple Incorporation has been one of the most iconic business organizations linked to a charismatic, controversial but also founder, Steve Jobs. The current Chief Executive Officer of the company, Tim Cook, has to address issues and challenges faced by the corporation within a highly competitive...

28 Jul 2020

Marketing Research Methodology - The case of the Fair Phone

Case study - 45 pages - Business strategy

We are running a study about the Fair phone and its relevance in the French Market. We are going to analyse the consumers' minds and perception about this type of product ecologically and ethically responsible. With this first analysis, we will highlight the perceived advantages and...

01 Sep 2021

Does technology play a role in making people feel more isolated?

Essay - 4 pages - Sociology & social sciences

When isolation can be defined as the lack or absence of quality and quantity of social contact, technology on its side is the application of the knowledge and usage of tools (such as machines) and techniques in order to control an environment. As it is very well known that social isolation can be...

14 Apr 2021

Advertising & media planning for NOKIA C3 in India

Case study - 27 pages - International marketing

STRENGHTS - Leader in the Indian market - The largest distribution network - Wide portfolio: from « made for India » to innovative product - First mobile with full QWERpeople - Brand ambassadors: Cricket and Bollywood - TY keyboard - Many features - Meaningful communication: connect

19 Feb 2021

E-commerce Market Study

Market study - 5 pages - Digital & e-marketing

Electronic commerce, also called e-commerce, is the process of ordering items via the internet. In the early days of this type of business, transactions were done only by consumers who owned a computer, but with the advent of smartphones and digital tablets, sales increased 15-fold, with...

09 Jun 2023

Digital society

Course material - 33 pages - Sociology & social sciences

ICT is a major technological change whose effects have only begun to be measured for about ten years. Beyond the appearance of new activities related to ICT, such as start-ups, online shops for example, digital technologies have considerably facilitated the production and exchange of information....

23 Jun 2021

Marketing Mix - Nokia

Case study - 4 pages - ICT marketing

Founded by Fredrik Idestam and Leo Mechelin, Nokia Corporation is a Finnish company founded in 1865. Nokia, a multinational operating in the telecommunications sector, first became a leader in the manufacture of mobile phones in 1998. The company has retained the title of the world's leading...

29 Sep 2010

The mobile Operating Systems War

Dissertation - 79 pages - Management

The mobile operating system market is relatively recent. Many major companies hailing from the computer and mobile sector are competing in order to take over this huge market. Until very recently, each mobile manufacturer developed its own proprietary operating system. Most of the mobile phones...

16 Feb 2011

Introduction to Technological Management: mobile telephony (2005)

Case study - 10 pages - Management

Initially, the mobile phone had limited technical resources. It was used mainly to call, and to send messages. With the development of the Internet, these phones have evolved and moved into WAP phones. Yet, the potential of this novelty has been limited: it has been extended to consultation of...

07 Jun 2011

Business Strategy: HTC Corp in 2009

Case study - 4 pages - Business strategy

After a its success in ODM[1] and mobile operator business[2], HTC decided to sell handsets under its own name in 2007. Despite having a very innovative product line resulting from substantial R&D expenses, HTC had not yet established a distinctive brand value. To reduce costs and build its...

28 Oct 2021

How is a lack of a communication strategy detrimental to business development?

Dissertation - 9 pages - Communication

Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which companies...

26 Feb 2009

Marketing Apple: The iPhone "Phenomenon"

Case study - 14 pages - Business strategy

Apple Inc (AAPL) is a leading provider of digital portable entertainment devices, computer systems, software and music. One of its newest devices is the Apple iPhone 3G. This revolutionary cell phone combines together nearly every type of gadget a person would need to carry. Instead of being...

03 Mar 2011

Sector analysis- the iPhone 3G in Réunion

Market study - 5 pages - Services marketing

The iPhone 3G is the latest product launched by Apple. Apple is an American firm that also produced the Mac. It is based in California and tried to improve their ‘smart' mobiles by producing something that is halfway between a mobile phone and a handheld PDA. From a technical standpoint, it...

28 Sep 2016

Digital marketing and E-commerce, what future for physical stores in the textile industry?

Thesis - 30 pages - Distribution marketing

Changes in consumer behavior along with a world in which everything is getting digitalized require firms to rethink their marketing strategy in order not only to be able to identify and target market needs accurately but also deliver information and interact with the customers in real time thanks...

16 Jul 2021

Idea of progress - How does modern technology affect today's society?

Essay - 2 pages - Computer science

I'm going to talk about the notion of 'Idea of progress'. Nowadays, technology overwhelms our world more and more. We live with technology every day through smartphones or computers. But how does modern technology affect today's society? We will see that modern technology...

16 Jul 2012

Skype case study

Case study - 13 pages - Business strategy

Nowadays, Skype is known and used by every person owning a computer either a PC or a Mac, it is even available on smartphones now. It has revolutionized the world of telecommunication and change the world of e-business. This service has been provided by Microsoft since 2011, allows users...

29 Sep 2010

Information system management: the Blackberry

Essay - 11 pages - Management

Information system management: the Blackberry The products of Blackberry consist of wireless solutions to provide e-mail and data bases wireless access. The company has targeted people, especially professionals (we will specifically talk about them in this work), and has access as an added...

21 Sep 2011

Motorola USA: Carving a Niche and Surviving Adversities

Market study - 10 pages - Business strategy

The name "Motorola" has been synonymous with innovation for quite some time now. Motorola Solutions Inc., formerly known as Motorola Inc., founded in 1928, is headquartered in Schaumburg, Illinois, and provides products and services to educational segment, government, retail, health care,...

10 Jul 2013

How developments in material science have jump started the computer revolution

Case study - 2 pages - Computer science

Material science has made a huge impact on the world we know today. Without such a study we would not have modern day technologies such as smartphones, iPods and computers. However, there are critical components of each material, which without we would never have made such enormous strides...