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22 Apr 2024

Corporate Strategy

Presentation - 18 pages - Business strategy

SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) identifies internal and external factors that may influence the company's performance. It allows capitalizing on strengths and opportunities while mitigating weaknesses and threats.

06 Jun 2024
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Business Strategy in Hospitality and Tourism (BSHT) - Ritz Hotel

Case study - 11 pages - Business strategy

The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted on a good implementation, especially in the United States, Europe and the Gulf. On a most recent period,...

27 Oct 2024

Social Media as a Strategy for Protest Movements in an Era of Government Control - Hong Kong And Sudan Case Studies

Dissertation - 11 pages - Sociology & social sciences

By facilitating instantaneous global communication among geographically dispersed audiences, digital media has fundamentally altered information production and dissemination processes. As a result, more people are able to access information and news, which may be a powerful instrument for...

02 Sep 2024

How do social media and digital tools affect HR practices? Why and how should HR departments adapt their practices to use these tools to their advantage? What are the benefits and risks of an HR social media strategy?

Essay - 3 pages - Human resources

In the last decades, the functions of Human Resources departments have changed a lot. They are, in general, more involve in the group strategy. The HR manager now has a key role at the Board of Directors.. [...] Even if the digitalization is affecting each department of a firm, Human...

18 Oct 2024

Communication Strategy for San Diego Gas & Electric (SDG&E)

Case study - 3 pages - Communication

San Diego Gas & Electric (SDG&E) is a renowned energy utility that caters to the needs of the 3.4 million customers in the greater San Diego and southern Orange County regions in California. For the company to distribute electrical and gas energy and push the upgrade of infrastructure,...

09 Apr 2024

What corporate strategy to overcome the Indian food regulation issue?

Case study - 6 pages - Business strategy

The document is a presentation answering the following question: What corporate strategy to overcome the Indian food regulation issue? The study is based on the company Nestlé and its Maggi products.

29 Oct 2024

Legal practices for small businesses - IP protection strategy

Course material - 2 pages - Internet and digital law

IP protection strategy is deep-rooted action that requires extensive planning, and establishing ongoing follow-up systems. Ongoing audits of intellectual property assets, being ahead of updates in legal changes, and active enforcement should be done to access the maximum value of IP...

01 Jan 2024

Which Marketing Strategy Should Royal Grolsch Pursue to Enter the Sweden Market with its Radler 0.0%?

Case study - 14 pages - Marketing theories

With the writing of this report, we aimed to determine whether it was worthwhile for the Grolsch beer brewery to enter the Swedish market with its product Radler 0.0%. To determine this, it was necessary to practice a country analysis as well as a market analysis including a SWOT and TOWS...

27 Oct 2024

Global Strategy in Enterprise Operations - Unilever

Case study - 5 pages - Business strategy

A global strategy in enterprise operations evokes an organization operating in various countries with several subsidiaries. An operational strategy that allows for the international expansion of an enterprise and facilitation of international trading becomes a company operating...

27 Oct 2024

Nescafe's Global Communication Strategy

Case study - 5 pages - Communication

In the globalized market of today, dynamic marketing communication strategies are the key for brands that want to relate to the diverse consumer niche from different cultures and markets. Nescafe is one of the most popular instant coffees on the market, which is owned by a huge company - Nestlé....

16 Oct 2024

Corporate Strategy - Megabrew: Creating an Undisputed Global Brewing Champion?

Case study - 29 pages - Business strategy

In the case study "Megabrew", "Creating an Undisputed Global Brewing Champion?" as the subtitle, the significant characters of the mergers and the acquisitions are explored within the context of the brewing industry. From a strategic point of view, this evaluation reviews megabrews using...

23 Oct 2024

Data Drives Decisions: How Analytics Brings Intelligence to the Business Strategy

Essay - 2 pages - Business strategy

Statistics and data analytics are closely related but sometimes work differently. Statistics provides data analysis with a methodology that includes techniques for accumulating, arranging, compendium, and interpreting data structures. (Levine, D., & Stephan, 2014). For instance, employing...

30 Aug 2024
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Oral Assesment - Human resources planning, strategy and practices

Presentation - 27 pages - Human resources

This document contains three presentations treating three human resources subjects. The first presentation answers the following questions: How can companies attract, retain, motivate, and manage Gen Y and Z? The second presentation answers the following questions: What is HR planning? Why is it...

04 Sep 2023

Career strategy with an International Business master's degree

Business plan - 12 pages - Marketing theories

I am currently in my last year of the International master's program as a multi-skilled salesperson with the company BURDIGALA in Bordeaux. My missions in the first year were to take care of all the marketing and communication parts (creation of events, creation of flyers, communication on...

22 Sep 2023

Quality vs. Quantity: Creating a Content Strategy in 2019

Text commentary - 1 pages - Marketing theories

In this video, we hear a talk by Gary Vee in Melbourne about strategic content in 2019, and especially on the debate between quality and quantity.

25 Sep 2023

Business strategy in hospitality and tourism - The Ritz-Carlton group

Case study - 11 pages - Business strategy

The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted of a good implementation, especially in the United States, Europe and the Gulf. On a most recent period,...

15 Sep 2023

Total Spring Strategy - RBV

Case study - 2 pages - Business strategy

This document is aimed at collecting information on TOTAL SPRING (Total group) and analyzing its strategy in the power retail sector in France using the RBV framework.

23 Mar 2023

Asics' history, marketing and strategy

Presentation - 10 pages - Sport marketing

This document presents the brand Asics and its history, its products, its strategy, its consumers, its competitors, its manpower, its infrastructure, and its events and sponsorships.

11 Feb 2023

The Marketing Strategy of Apple's iTunes Store

Case study - 3 pages - Digital & e-marketing

The iTunes Store is one of the most successful online music stores in the world, offering a vast selection of music, videos, books, and other digital content to customers. Since its launch in 2003, the iTunes Store has grown to become a leader in the digital content industry and a critical...

25 Mar 2023

Marketing Strategy - Caterpillar

Case study - 3 pages - Brand management

Despite the global competition, the American construction machinery company, Caterpillar, is still the leader today partly thanks to the quality of its machines. However, to cope with growing competition, quality, producing a defect-free product or service right from the beginning (Gummesson,...

23 Jan 2023

Renault's strategy

Case study - 4 pages - Automotive marketing

Renault has developed around a major axis that is fully reflected in its strategy, optimizing production costs through powerful economies of scale. This has been accentuated by its alliance strategy, particularly with the Nissan group and Mitsubishi, which are increasing production...

21 May 2023

How to Manage Great Resignation - The Economist (2021) - How Firms can Rethink their Recruitment Strategy for Keeping their Workforce in Place and Motivated?

Text commentary - 4 pages - International economy

This article from The Economist was edited approximately one year ago (late November 2021), two years after the pandemic crisis. Economies are impacted in many ways. First of all, human resource managers have to reinvent their job. For two years, the job market has been struggling due to the...

24 Nov 2022

The Use of Animal Imagery in Marketing Strategy

Thesis - 53 pages - Marketing theories

Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...

11 Jul 2022

An overview of Panzani's market and strategy

Case study - 19 pages - Brand management

The Panzani Group is a player in the French food market. It brings together leading brands such as Panzani, Lustucru Sélection, Taureau Ailé, Ferrero, Zakia and Régia. At the origin of this major player in the grocery industry, there is a brand: Panzani, the 5th favourite brand of the French....

05 Apr 2022

Human Resources Management strategy: Training - 3 articles review

Law article commentary - 2 pages - Human resources

Training is a central human resource management practice that underscores the value of employee development. While staff training is not a mandatory requirement, it demonstrates the organization's commitment to quality production to surpass market expectations as part of a company's...

01 Sep 2022

SWOT Analysis - The organic food marketing strategy

Case study - 10 pages - Services marketing

The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful chemical...

12 Dec 2022

Corporate strategy - Disney +

Case study - 9 pages - Business strategy

Entertainment giant Disney's new streaming platform is undoubtedly a major turning point for the company. Disney+ is an online video-on-demand platform owned and operated by The Walt Disney Company through its Walt Disney Direct-to-Consumer and International division with the four...

16 Aug 2022

Strategy and Business Policy - Amazon

Case study - 3 pages - Business strategy

The chosen organization is Amazon. This is a global multinational company that has been incorporated in the United States. The company's headquarters are in Seattle, the United States. Amazon focuses on e-commerce and has also ventured in other areas of emerging technology include artificial...

07 Jul 2022

Internationalization Strategy Proposal - Tim Hortons

Case study - 12 pages - International marketing

The Tim Hortons chain was established in 1964 and opened in Hamilton, Ontario. The first Tim Hortons restaurants offered only two products: coffee and donuts. Over the years, Tim Hortons has become Canada's largest national chain in the coffee and bakery market. Tim Hortons has more than 4600...

16 Jun 2022

The European employment strategy

Dissertation - 7 pages - European union

Over the last ten years, employment has remained the top concern of Europeans, including new EU members. In fact, due to the lack of change in each national level, EU citizens have grown to trust the European Union more than their own governments to improve their country's employment...