Analysis "OM/SCM in the news" Operations/supply chain management of Tesla Company
Case study - 2 pages - Logistics
The first article focuses on the importance of using the lithium battery in the automotive sector. This battery represents a great alternative to the use of diesel fuel. The essential component of this battery is the lithium is qualified by the "new gasoil". Consumption demand for this type of...
Strategic Analysis - Tesla Inc.
Case study - 10 pages - Business strategy
The strategic analysis of an organisation is significantly important for the success in its endeavors. The success of organisation is greatly dependent on the management that plays a vital role in the decision-making and their decisions facilitate the achievement of organisational goals and...
Financial analysis - Tesla
Financial analysis - 3 pages - Automotive marketing
Founded in 2003, Tesla Motor is an American company that designs electric cars. Currently headed by the very charismatic Elon Musk, the automaker has set up its headquarters in Palo Alto, in the very heart of Silicon Valley, in the United States. By offering models of electric cars that...
PESTEL Analysis - Tesla
Case study - 2 pages - Automotive marketing
Politically, subsidies and ecological bonuses for the purchase of non-polluting vehicles help orient the purchase of cars in Europe towards the environmental protection desired by political parties. The CAFE standard was put in place in order to penalize manufacturers who do not respect the...
Marketing Mix - Tesla
Case study - 4 pages - Automotive marketing
In this part, we will introduce the Tesla company by discussing its generalities and market figures. Next, we will see what the concept of the marketing mix consists of in general. In past years, this company was called Tesla Motors. Currently, Tesla is one of the...
Detailed analysis of the financial performance of Tesla and NIO
Financial analysis - 15 pages - Finance
In this document, we will perform an analysis of two electric car manufacturers, Tesla and NIO. We will be able to compare their models, their strategy but above all their performance. Tesla and NIO are companies that design, build and market vehicles. They are therefore involved in...
Tesla strategic and marketing analysis
Case study - 8 pages - Automotive marketing
Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its...
SWOT Analysis - Tesla
Case study - 8 pages - Automotive marketing
- Tesla Inc. is an American automotive manufacturer and innovative energy solutions company - Founded in 2003 - Develops electric-powered vehicles to promote the sustainable use of energy - Best known for sustainable innovation - Famous for manufacturing and marketing high-performance,...
Competitive Strategies and Government Policies: The Automobile Industry (Tesla Motors)
Case study - 2 pages - Management
Since the beginning of the last century, automobile companies have fought for control of a rapidly expanding market in what was a newly created automobile industry. Many companies existed throughout the years trying to find their place in the market, with three major companies remaining with the...
SWOT Analysis and recommendations - General Motors
Case study - 3 pages - Automotive marketing
General Motors suffered from a collapse in 2009 (after the crisis), which was mainly driven by five factors: (i) retired employees had plenty of benefits (from when the sector was more profitable) (ii) GM overfocused on "overpricing and discounting," which drove the clients' attention away...
Porter's Five Forces - Ford
Case study - 4 pages - Automotive marketing
Based in Dearborn, Michigan, USA, Ford Motor Company is an American automobile manufacturer. It all started on June 16, 1903, when Henry Ford, together with 11 other investors, had raised $28,000, equivalent to $797,000 in 2019. The actual production of the cars dates from July 23 of the same...
The automotive industry in the world
Case study - 5 pages - Automotive marketing
On a global scale, the automobile industry can go so far as to produce more than 60 million cars per year, both for passenger vehicles and for those destined for any other use. The current trend is such that China dominates the industry in almost every aspect. In fact, it abounds with the biggest...
PESTEL Analysis - The electric car market
Case study - 4 pages - Automotive marketing
An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an American created the first...
How are companies adapting their activity to the COVID-19 crisis?
Case study - 9 pages - Management
In this argument, we will try to explain a management problem that companies constantly encounter in their environment, whatever their sector and size, taking into account more particularly in the current crisis context. Thus, the following question will be answered more precisely: "How are...
SWOT Analysis - The space tourism market
Case study - 5 pages - Tourism marketing
Major players in the sector today, Richard Branson (Virgin Galactic), Jeff Bezos (BlueOrigin), Elon Musk (SpaceX), are now familiar names when it comes to space tourism. All of them have the ambition to democratize access to space with, however, some subtle differences in their respective...
The post-COVID-19 Automotive Industry - Challenges and Solutions
Sectorial analysis - 5 pages - Purchasing & supply chain
The Covid-19 pandemic has had a significant impact on all industries. While the tourism sector, as well as the aeronautics sector, has been particularly affected by the pandemic, several other sectors are also facing a similar crisis. This is particularly the case with the automotive industry....
Larry Page
Case study - 4 pages - Business law
The Business essay will be focusing on Larry Page, the CEO Google. Larry was born in March 26, 1973 in the America. Page is a computer scientist from the University of Stanford in Palo Alto and an American business magnate who together with Sergey Brin founded Google. Page became the CEO Google...
Amazon battles for slice of online gaming market - McGee Patrick (2020) - Amazon's study in the video game sector
Text commentary - 3 pages - Digital & e-marketing
The video game industry or video game industry is a sector of activity specializing in the creation and marketing of video games in the world. Existing since 1970 in the United States, this industry is becoming more and more popular in the world and whose largest firms are today mainly based in...
SWOT Analysis - Volkswagen
Case study - 4 pages - Automotive marketing
Volkswagen, meaning the people's car, is a German brand based in Wolfsburg. It was created on the 28th of May 1937. Volkswagen is the number 1 in the automotive industry, followed by Toyota since 2018. The brand has a lot of products such as financial services, trucks, cars, etc. The brand is...
International marketing plan for a French car manufacturer
Case study - 12 pages - Business strategy
Our subject here is to set up an international marketing plan to export electric / hybrid cars from a French manufacturer to the US market. In order to have a reliable marketing plan, we will do a quick overview of the different main stacks of the hybrid/electric cars. The electric / hydrib cars...
Elon Musk: Visionary
Essay - 5 pages - Management
Elon Musk is the extremely successful founder of three companies: the reusable rocket firm, SpaceX, Zip2, which helped newspapers design community-based websites in the 90s, and X.com which bought the online payment system Paypal and sold it for 1.5 billion in 2002. Elon Musk inspires anyone...
Science and religion in The Prestige
Thesis - 3 pages - Film studies
Christopher Nolan's The Prestige is a complex film dealing with issues other than magic. The movie touches on life themes such as family, love, and relationships, but it also talks about religious themes such as truth and sacrifice. The movie starts off with the narrator, Cutter, giving an...
International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market
Market study - 9 pages - Services marketing
Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical innovations...
Temple grandin video
Case study - 4 pages - Educational studies
Temple Grandin is an activist, a professor, a doctor of animal science, a researcher, an environmentalist, and a renowned public speaker. Temple Grandin is also diagnosed with a high functioning level of autism. Grandin grew up facing a lot of adversity and conflict as a result of her disorder,...
PESTEL Analysis - Netflix
Case study - 6 pages - Services marketing
Netflix is an American entertainment company that has grown into a major Internet TV provider. As of 2017, the company has a large customer base of over 100 million subscribers in over 190 countries, with over 51 million subscribers located in the United States. The company was founded by Reed...
Sustainable Luxury
Thesis - 13 pages - Services marketing
Until now, people have been familiar with the bio yoghurts and the bio vegetables but today it is for the luxury industry to become eco-friendly and ethical. Some big groups and companies of the sector have begun to make progress in this growing market. More than ever, the notion of the respect...
The concepts of accelerated learning and mind-body enhancements
Case study - 34 pages - Psychology
How did Bulgarian Ivan Barzakov bring the roots of Superlearning to America? Answer: Ivan Barzakov wanted to escape the yoke of the Communist oppression in Bulgaria and go to America. This entailed swimming for seven miles in the open, cold, shark-infested waters of the Adriatic sea and onto the...
Digital Innovation: the Impact of Artificial Intelligence (A.I.) and Automation on Jobs and the Economy
Essay - 3 pages - Computer science
While it is certain that AI and robotics are already automating low-skilled jobs such as the job of the cashier, the argument of the article displays a dystopian and technological determinist point of view. The idea is that AI will destroy more jobs than it creates and that robots might take over...
How is globalisation today and how a firm should adapt to that?
Essay - 8 pages - Micro-economy, job-unemployment
The 21st century saw unprecedented financial, economic, political and sanitary crisis. The environment of globalization was affected by these challenges. So, concerns about reversed globalization or de-globalization appeared. The following analysis demonstrates that Globalization is not...
Sustainable Tourism in Croatia - How Does Croatia Operate its Shift Towards a More Sustainable Economy Through Tourism?
Thesis - 24 pages - Tourism marketing
In 1800, there were 900 million human beings on earth. In 2020, the Earth is home to 7.8 billion people. This strong population growth is accompanied by an increase in demand for goods and services and production methods that cause environmental and social disorders. In the 1970s, many experts...
