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11 Apr 2024

Analysis "OM/SCM in the news" Operations/supply chain management of Tesla Company

Case study - 2 pages - Logistics

The first article focuses on the importance of using the lithium battery in the automotive sector. This battery represents a great alternative to the use of diesel fuel. The essential component of this battery is the lithium is qualified by the "new gasoil". Consumption demand for this type of...

29 Oct 2024

Business Model Canvas - Tesla, Inc.

Case study - 2 pages - Business strategy

Tesla, Inc., one of the most profound innovators, challenges the auto industry standards by introducing software-driven electric cars and green solutions aimed at transforming the energy sector. Following its operations, the company has been among the most transformed entities in the auto...

01 Apr 2022

Financial analysis - Tesla

Financial analysis - 3 pages - Automotive marketing

Founded in 2003, Tesla Motor is an American company that designs electric cars. Currently headed by the very charismatic Elon Musk, the automaker has set up its headquarters in Palo Alto, in the very heart of Silicon Valley, in the United States. By offering models of electric cars that...

05 Apr 2022

Strategic Analysis - Tesla Inc.

Case study - 10 pages - Business strategy

The strategic analysis of an organisation is significantly important for the success in its endeavors. The success of organisation is greatly dependent on the management that plays a vital role in the decision-making and their decisions facilitate the achievement of organisational goals and...

19 May 2021
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PESTEL Analysis - Tesla

Case study - 2 pages - Automotive marketing

Politically, subsidies and ecological bonuses for the purchase of non-polluting vehicles help orient the purchase of cars in Europe towards the environmental protection desired by political parties. The CAFE standard was put in place in order to penalize manufacturers who do not respect the...

20 May 2021
doc

Marketing Mix - Tesla

Case study - 4 pages - Automotive marketing

In this part, we will introduce the Tesla company by discussing its generalities and market figures. Next, we will see what the concept of the marketing mix consists of in general. In past years, this company was called Tesla Motors. Currently, Tesla is one of the...

22 Nov 2021

Tesla strategic and marketing analysis

Case study - 8 pages - Automotive marketing

Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its...

03 Aug 2021

Detailed analysis of the financial performance of Tesla and NIO

Financial analysis - 15 pages - Finance

In this document, we will perform an analysis of two electric car manufacturers, Tesla and NIO. We will be able to compare their models, their strategy but above all their performance. Tesla and NIO are companies that design, build and market vehicles. They are therefore involved in...

13 Oct 2020
doc

SWOT Analysis - Tesla

Case study - 8 pages - Automotive marketing

- Tesla Inc. is an American automotive manufacturer and innovative energy solutions company - Founded in 2003 - Develops electric-powered vehicles to promote the sustainable use of energy - Best known for sustainable innovation - Famous for manufacturing and marketing high-performance,...

10 May 2013
doc

Competitive Strategies and Government Policies: The Automobile Industry (Tesla Motors)

Case study - 2 pages - Management

Since the beginning of the last century, automobile companies have fought for control of a rapidly expanding market in what was a newly created automobile industry. Many companies existed throughout the years trying to find their place in the market, with three major companies remaining with the...

03 May 2023

SWOT Analysis and recommendations - General Motors

Case study - 3 pages - Automotive marketing

General Motors suffered from a collapse in 2009 (after the crisis), which was mainly driven by five factors: (i) retired employees had plenty of benefits (from when the sector was more profitable) (ii) GM overfocused on "overpricing and discounting," which drove the clients' attention away...

08 Jun 2022

The automotive industry in the world

Case study - 5 pages - Automotive marketing

On a global scale, the automobile industry can go so far as to produce more than 60 million cars per year, both for passenger vehicles and for those destined for any other use. The current trend is such that China dominates the industry in almost every aspect. In fact, it abounds with the biggest...

30 Jun 2021
doc

Porter's Five Forces - Ford

Case study - 4 pages - Automotive marketing

Based in Dearborn, Michigan, USA, Ford Motor Company is an American automobile manufacturer. It all started on June 16, 1903, when Henry Ford, together with 11 other investors, had raised $28,000, equivalent to $797,000 in 2019. The actual production of the cars dates from July 23 of the same...

29 Oct 2021

PESTEL Analysis - The electric car market

Case study - 4 pages - Automotive marketing

An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an American created the first...

12 Feb 2021
doc

How are companies adapting their activity to the COVID-19 crisis?

Case study - 9 pages - Management

In this argument, we will try to explain a management problem that companies constantly encounter in their environment, whatever their sector and size, taking into account more particularly in the current crisis context. Thus, the following question will be answered more precisely: "How are...

04 Nov 2021

SWOT Analysis - The space tourism market

Case study - 5 pages - Tourism marketing

Major players in the sector today, Richard Branson (Virgin Galactic), Jeff Bezos (BlueOrigin), Elon Musk (SpaceX), are now familiar names when it comes to space tourism. All of them have the ambition to democratize access to space with, however, some subtle differences in their respective...

29 Jul 2024

Business issues in the US

Course material - 24 pages - Management

In the early 20th century when faced criticisms or a crisis large, corporations started to end their culture of secrecy and to promote the broadcasting of information towards the public. They relied on journalists, or the used posters, publicity bureaus and press agents to become experts in...

14 Jul 2014
doc

Larry Page

Case study - 4 pages - Business law

The Business essay will be focusing on Larry Page, the CEO Google. Larry was born in March 26, 1973 in the America. Page is a computer scientist from the University of Stanford in Palo Alto and an American business magnate who together with Sergey Brin founded Google. Page became the CEO Google...

22 Oct 2020
doc

The post-COVID-19 Automotive Industry - Challenges and Solutions

Sectorial analysis - 5 pages - Purchasing & supply chain

The Covid-19 pandemic has had a significant impact on all industries. While the tourism sector, as well as the aeronautics sector, has been particularly affected by the pandemic, several other sectors are also facing a similar crisis. This is particularly the case with the automotive industry....

11 Apr 2014
pdf

International marketing plan for a French car manufacturer

Case study - 12 pages - Business strategy

Our subject here is to set up an international marketing plan to export electric / hybrid cars from a French manufacturer to the US market. In order to have a reliable marketing plan, we will do a quick overview of the different main stacks of the hybrid/electric cars. The electric / hydrib cars...

03 May 2023

Amazon battles for slice of online gaming market - McGee Patrick (2020) - Amazon's study in the video game sector

Text commentary - 3 pages - Digital & e-marketing

The video game industry or video game industry is a sector of activity specializing in the creation and marketing of video games in the world. Existing since 1970 in the United States, this industry is becoming more and more popular in the world and whose largest firms are today mainly based in...

25 Aug 2021

SWOT Analysis - Volkswagen

Case study - 4 pages - Automotive marketing

Volkswagen, meaning the people's car, is a German brand based in Wolfsburg. It was created on the 28th of May 1937. Volkswagen is the number 1 in the automotive industry, followed by Toyota since 2018. The brand has a lot of products such as financial services, trucks, cars, etc. The brand is...

25 Sep 2008
doc

Elon Musk: Visionary

Essay - 5 pages - Management

Elon Musk is the extremely successful founder of three companies: the reusable rocket firm, SpaceX, Zip2, which helped newspapers design community-based websites in the 90s, and X.com which bought the online payment system Paypal and sold it for 1.5 billion in 2002. Elon Musk inspires anyone...

28 Jul 2009
doc

Science and religion in The Prestige

Thesis - 3 pages - Film studies

Christopher Nolan's The Prestige is a complex film dealing with issues other than magic. The movie touches on life themes such as family, love, and relationships, but it also talks about religious themes such as truth and sacrifice. The movie starts off with the narrator, Cutter, giving an...

05 Dec 2011
doc

International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market

Market study - 9 pages - Services marketing

Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical innovations...

21 Dec 2012
doc

Temple grandin video

Case study - 4 pages - Educational studies

Temple Grandin is an activist, a professor, a doctor of animal science, a researcher, an environmentalist, and a renowned public speaker. Temple Grandin is also diagnosed with a high functioning level of autism. Grandin grew up facing a lot of adversity and conflict as a result of her disorder,...

13 Oct 2020
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PESTEL Analysis - Netflix

Case study - 6 pages - Services marketing

Netflix is an American entertainment company that has grown into a major Internet TV provider. As of 2017, the company has a large customer base of over 100 million subscribers in over 190 countries, with over 51 million subscribers located in the United States. The company was founded by Reed...

25 May 2018
doc

The concepts of accelerated learning and mind-body enhancements

Case study - 34 pages - Psychology

How did Bulgarian Ivan Barzakov bring the roots of Superlearning to America? Answer: Ivan Barzakov wanted to escape the yoke of the Communist oppression in Bulgaria and go to America. This entailed swimming for seven miles in the open, cold, shark-infested waters of the Adriatic sea and onto the...

19 Nov 2010
doc

Sustainable Luxury

Thesis - 13 pages - Services marketing

Until now, people have been familiar with the bio yoghurts and the bio vegetables but today it is for the luxury industry to become eco-friendly and ethical. Some big groups and companies of the sector have begun to make progress in this growing market. More than ever, the notion of the respect...

14 Sep 2020
doc

Digital Innovation: the Impact of Artificial Intelligence (A.I.) and Automation on Jobs and the Economy

Essay - 3 pages - Computer science

While it is certain that AI and robotics are already automating low-skilled jobs such as the job of the cashier, the argument of the article displays a dystopian and technological determinist point of view. The idea is that AI will destroy more jobs than it creates and that robots might take over...