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21 Nov 2023

Tourism and Cultural Differences

Tutorials/exercises - 1 pages - Linguistics & languages

This document raises the issue of cultural and language barriers in the context of tourism by means of two commented illustrations.

24 Sep 2023

Tourism attractions in Paris

Case study - 2 pages - Business strategy

As the fifth most visited city in the world in 2016, Paris attracts people from all other the world. The 2.9 million of French and foreign tourists generated more than 160 billion euros in 2017, which represents 7.2% of the GDP. This sector is a real motor for the growth, as its revenues...

25 Sep 2023

Business strategy in hospitality and tourism - The Ritz-Carlton group

Case study - 11 pages - Business strategy

The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted of a good implementation, especially in the United States, Europe and the Gulf. On a most recent period, implementation...

24 Sep 2023

Managing hospitality and tourism projects - Guest complaint follow-up procedure in Aster restaurant (London)

Case study - 12 pages - Management

Project management is a temporary action with a beginning and an end, which mobilizes identified resources (human, material, equipment, raw materials, informational and financial) during its realization, which has a cost and is therefore the object of a budgeting of means and a balance sheet...

09 Sep 2022

The tourism challenge in the region for Paris Giverny

Law case study - 6 pages - Luxury marketing

One of the main priorities for the new McArthurGlen Giverny Brand Village will be to attract national and pan-European tourists. This is why a marketing strategy must be deployed, focusing in particular on destination marketing. In different sectors, most companies recognize the importance of...

04 Nov 2021

SWOT Analysis - The space tourism market

Case study - 5 pages - Tourism marketing

Major players in the sector today, Richard Branson (Virgin Galactic), Jeff Bezos (BlueOrigin), Elon Musk (SpaceX), are now familiar names when it comes to space tourism. All of them have the ambition to democratize access to space with, however, some subtle differences in their respective...

09 Aug 2021

Tourism for seniors market study

Market study - 10 pages - Tourism marketing

Tourism is a sector that is constantly experiencing strong growth, and which also has particular importance for the French economy. There are several kinds of tourism, such as cultural tourism, but also business tourism, events, or sustainable tourism. This list...

15 Aug 2021

Marketing mix - The tourism

Case study - 11 pages - Tourism marketing

Tourism marketing is a term used to refer to the business discipline by which visitors are drawn to a particular place, which may be a state, city, particular heritage site or tourist destination, hotel or convention centre. The place can be anything that has the potential to attract a...

26 Mar 2021

How and why has the environment become so important in the field of tourism and luxury hotels?

Case study - 5 pages - Tourism marketing

The whole text explains the importance of linking sustainable development with luxury hotels. This importance is reflected in many of the establishments that the palaces have introduced. That's why the case study focuses on the Parisian palace The Plaza Athénée, which is located in the 8th...

28 Jul 2021

Market Study - Sustainable tourism

Market study - 8 pages - Tourism marketing

The tourist is, according to UNWTO, a traveller who travels away from his usual place of residence for at least one night and a year at most. The tourism market has a significant weight in the world economy, and its influence is not about to end, as it is constantly growing. France is the...

12 Jul 2021

Market Study - e-Tourism

Market study - 7 pages - Tourism marketing

Digital technology has invaded all sectors of activity for a few years now. The world lives in an ultra-connected sphere, and these connections are becoming increasingly important in the lives of consumers. Whether on a professional or personal level, more and more users of new technologies are...

25 May 2021

The COVID-19 Impacts on Tourism Industry - The Japan's Case

Thesis - 13 pages - Tourism marketing

It is within the frame of the Master of Applied Foreign Languages in English and Japanese at Jean Moulin Lyon III University that I did a two-month-internship in the DMC EXO Travel Japan. This Japanese office is part of a bigger group: EXO Travel. It was within the MICE team in Tokyo that I had...

30 Jul 2021

Sustainable Tourism in Croatia - How Does Croatia Operate its Shift Towards a More Sustainable Economy Through Tourism?

Thesis - 24 pages - Tourism marketing

In 1800, there were 900 million human beings on earth. In 2020, the Earth is home to 7.8 billion people. This strong population growth is accompanied by an increase in demand for goods and services and production methods that cause environmental and social disorders. In the 1970s, many experts...

29 Jan 2015

Medical tourism challenges

Case study - 3 pages - Educational studies

Traveling around the globe to seek cancer treatment has been steadily growing over the years. Medical tourism is mainly influenced by several factors that include: cheaper cancer treatments, advanced medical facilities, better qualified medical personnel and better healthcare services....

14 Mar 2014

A critical perspective on volunteer tourism

Case study - 7 pages - Management

The special interest tourism segment has been the new tourism of the 1980s and 1990s. According to Knowles and Curtis (1999), mass tourism will be replaced by a ‘more responsible and more realistic, variety of mass tourism, where price is no longer the critical...

31 Jul 2014

The Tourism sector in Chile: Chilean economy and Implantation of foreign companies

Case study - 8 pages - Economy general

Between 1973 and the early 1990s, Chile underwent a troubled political situation with a dictatorship situation of the government. Logically, the destinations in this situation remain on the sidelines of world tourism. But when the political crisis in Chile had subsided, giving way to...

22 Aug 2012

How do you determine the "right price" for tourism products?

Case study - 29 pages - Business strategy

The tourism industry currently is a rapidly changing sector. I saw it last year when I worked for a small tour operator in South Africa, African Eagle. Although the organization was quite small and rather upscale, we were looking for providers on a daily basis who offered their services at...

27 Jan 2011

Chinese Tourism in France: developmental perspectives of the market by 2030

Market study - 35 pages - Services marketing

Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...

23 Mar 2011

Green tourism

Essay - 4 pages - Services marketing

France is the leading tourist destination in the world. The concept of French tourism is linked to rural tourism whose definition remains unclear. INSEE talks about tourism in the countryside, or green tourism; rural tourism accounts for about 85% of French...

03 Mar 2011

Development of Ecotourism

Market study - 15 pages - Services marketing

Ecotourism was developed in the 1970s with the development of a growing interest in the environment and travel-oriented outdoor activities. It began flourishing at a time when consumers began to feel dissatisfaction with mass tourism. According to the International Ecotourism Society,...

27 Jan 2011

Sustainable development and tourism - Example of Accor

Dissertation - 40 pages - Management

For a few years already, we have attended a real awakening of the individuals, companies and public authorities on the need for acting for a sustainable development of planet. Within the framework of our study we will be able to be interested in a sector touched particularly by this topic:...

27 Jan 2011

The rise of E-Tourism

Worksheets - 4 pages - Services marketing

The Internet is a valuable medium for business tourism for disseminating information regarding the various offers available, either in the public or private sector. The online user can, via the internet, compare the features of different travel packages, and even book/pay online for these...

27 Jan 2011

Can the sector of tourism contribute to the development of Africa?

Essay - 4 pages - Services marketing

Tourism has become a leading global industry and has played a major role in the development of a continent. It contributes to the enhancement of the cultural heritage and culture of a country. According to figures provided by the WTO (World Tourism Organization), Africa has...

27 Jan 2011

Evolution of tourism in Turkey

Case study - 10 pages - Services marketing

This work focuses on the tourism development in Turkey. It is a country that is "friendly, handsome, with a rich culture and not at all expensive". It is a country that is modern enough to be comfortable but still traditional, and therefore interesting to analyze. As part of this...

31 Dec 2010

Cover letter for a training course in tourism in Latin America

Sample letter - 1 pages - Human resources

This paper is an example of a cover letter. The writer is hoping to get an internship at a tourism company in South America. It begins - Madam, I learned about your company from a study that researched tourism in South America. In order to complete my training I am required to do...

14 Dec 2010

Tourism: Las Vegas

Thesis - 11 pages - Economy general

With a total $800 billions turnover, the tourism market is more and more competitive. Each destination around the world has to find significant differentiation to appeal to new visitors and/or increase loyalty among their current “fans”. Las Vegas is one of the most famous...

29 Sep 2010

Why using brand management in the tourism industry ? The case of destination branding

Dissertation - 45 pages - Management

Nowadays the tourism sector is one of the most important economic sectors. The globalization of our world allows for better, easier, faster, and cheaper travel, and the technological progress achieved has left almost no place unknown. We may observe that many destinations are now...

29 Sep 2010

The Intercultural management in the tourism sector: a new opportunity for a sustainable performance

Dissertation - 60 pages - Management

The tourism sector is clearly characterized by the number of nationalities that form it. Culture is also part of it. Employees from a specific country can face a customer from another country, whose culture is totally different. In the same way, an employee can work in team with another...

29 Sep 2010

Denmark: National Plan for Tourism

Case study - 18 pages - Economy general

The Kingdom of Denmark, commonly known as Denmark, is a country located in the Scandinavian region of Northern Europe. It is the smallest and the southernmost among the Nordic countries. Greenland and the Faroe Islands are autonomous provinces of the Kingdom which are governed by domestic rules....

20 Oct 2010

The tourism marketing of Dubai: Why it's a success

Thesis - 25 pages - Geology

Dubai has emerged as one of the most attractive tourism destinations in the world with the help of an excellent marketing strategy, which gives the city a unique identity in relation with its origins. Dubai has chosen to invest in tourism as the ruling power had the foresight to...