ABC's Lost, just as any other show, works to make you feel connected to its characters. From its beginning it has connected you with the characters and their experiences on the island, and has given you significant development of the characters through flashbacks and eventual flash forwards. At times you are with them on the island, at other times you see what their family and friends (as well as their enemies) are thinking. You also see people searching for the wreckage and get an insight to their lives. All of these elements of the show, as well as a vast sea of fan guides, novelizations, its own wiki called Lostpedia, fan-fiction, video and online games, video diaries, and other cross-market promotions, work towards the heart of the Lost brand.
[...] However, is it at all possible to solve the puzzle that ABC has given the fans; or are the fans being led in circles? It is possible that as the show continues to create more questions, while providing less, straight answers, the fans could eventually grow tired of the games. The future of Lost is in the hands of its fans more so than the average show from the look of things. If the puzzle is solved, will the allure of Lost still remain? Or will losing its most distinct feature cause Lost to become boring? [...]
[...] Although the book does not include the island or the characters of Lost directly, it is still a way to look for clues as to what is happening on the show. (Zeithchik). Lost has also looked toward printed works as a form of advertisement as well. ABC has used strategic product placement in advertising Lost in Marvel Comics. To make sure that they were not forgotten (and also in an attempt to attract newer droves of fans) before the debut of their fourth season, Lost was included in a number of ways in widely read comic books. [...]
[...] Whether it finds a new home in comics, video games, or another unforeseen medium is something that the Losties may ultimately decide. Works Cited The Cut Scene. ‘Lost' video game trailer debuts with season February Variety. Accessed: April 2008.< http://weblogs.variety.com/the_cut_scene/2008/02/lost-video- game.html?query=Lost+video+game> Dominiak, Mark. TV Week. Can Read It In The Funny Pages”. June Crain Communications Inc. Accessed: April < http://www.tvweek.com/news/2007/06/you_can_read_it_in_the_funny_p.php> Editor. Adotas. “Verizon Has ‘Lost' July Accessed: April < http://www.adotas.com/2006/07/verizon-has-lost-it/> Fritz, Ben. " A 'Lost' civilization?." Variety. Feb Accessed: April 2008.< http://www.variety.com/article/VR1117981706.html?categoryid=1079&cs=1& query=Lost+video+game>. The Hollywood Reporter. [...]
[...] Via Domus is said to be set around the third season of Lost and is likely intended to keep the viewer interested throughout the season four gap although it is not an “official extension of TV show canon.” (Cut Scene). Video games are a powerful medium to explore, but Lost's older viewers (as well as viewers who just aren't gaming fans) are more likely to shy away from this and follow some of its other methods of cross-platform promotion. Lost has a good deal of printed material that allows a fan to move beyond what is shown on ABC. [...]
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