PESTEL Analysis - Facebook
Case study - 5 pages - Brand management
What started out as a small Harvard School social-networking platform has turned into what we know as Facebook today, who could have predicted what a global phenomena Mark Zuckerberg had created back in February 2004. At the age of just 23, Mr Zuckerberg was attending Harvard University studying...
Transforming the Showroom Experience - Audi AG
Case study - 5 pages - Automotive marketing
In the early 20th century, the German engineer August Horch founded with two companions the Audi company. Indeed, Horch in German means “listen”, and was translated into Latin to become “Audi”. Audi AG (AktienGesellschaft, Limited Company), is one of the oldest automakers in...
Nutella marketing comparison between Japan and France
Case study - 26 pages - Brand management
- Created in 1946 by the Ferrero family in Alba, Italy - Originally sold as “La Tartinoise” in France - They tried to make chocolate with nuts for the first time - Renamed Nutella in 1964 - France is the biggest consumer of Nutella in...
PESTEL Analysis - Amazon
Case study - 5 pages - Distribution marketing
In 1994 Jeff Bezos held a high-powered position as the vice-president of a prominent Wall Steet firm. However, Bezos became aware of the internet business boom which was taking place around the world and left his position to start his own business in what he calls his "regret minimisation...
Pestel Analysis - Lidl
Case study - 5 pages - Distribution marketing
Founded in 1973 by father and son team, Josef and Dieter Schwarz, in Ludwigshafen, Germany the original Lidl company had 3 employees and sold around 500 products. During the 1990s the company expanded and started opening stores across the European continent. Twenty-one years later the group...
Traditional and low cost airlines - marketing strategies
Case study - 11 pages - Tourism marketing
The airline industry has undergone profound changes in the space of a few years. First of all, because of increased digitisation, but also because of other so-called low-cost companies which have emerged and which have disrupted the traditional aviation pattern. This has been a great thing for...
PESTEL Analysis - Häagen-Dazs
Case study - 5 pages - Brand management
In the 1920s Reuben Mattus worked for his mother's ice-cream business, he would go around on a horse-drawn wagon in the streets of the Bronx, New York, selling ice cream and fruit ice pops. He continued to do this as the business expanded and in 1960, along with his wife Rose, they decided to...
Franchising, a 7-Eleven case study
Case study - 8 pages - Distribution marketing
Franchising is a way of licensing, between two firms in which the parent company (the franchisor) grants (the franchisee) which is a separate and independent entity the permission to do business by selling goods, or services that are provided by, or authorised by the (franchisor). What is...
PESTEL Analysis - Garmin
Case study - 5 pages - Sport marketing
Garmin Ltd. was co-founded in October 1989 by Gary Burrell and Dr Min Kao, who came up with the groundbreaking design and engineering of the GPS software technology used in their products today. Before his involvement with Garmin, Dr Kao also developed the first FAA-certified GPS navigation...
PESTEL Analysis - Polar
Case study - 5 pages - Sport marketing
The Polar Electro company which is based in a town called Kempele in Finland was founded in 1977 by Seppo Säynäjäkangasand, who invented the first wireless EKG monitor. With its technological innovations in wearable heart rate monitors, it has become one of the leading manufactures in the...
PESTEL Analysis - Fitbit
Case study - 5 pages - Sport marketing
“Innovation meets motivation”, this is the main slogan for this very popular brand of fitness wearable gear and it very aptly describes what the company has tried to achieve since it was founded in 2007 by James Park, CEO and president and Eric Friedman who is the chief technology...
PESTEL Analysis - McDonald's
Case study - 5 pages - Services marketing
In 1940 brothers Dick and Mac McDonald opened their first McDonald's Bar-B-Q restaurant in California. Featuring a typical drive-in-style menu and offering a carhop service. In 1948 the brothers closed briefly to make some alterations when they opened in December of that same year, they...
PESTEL Analysis - Airbnb
Case study - 5 pages - Tourism marketing
The growing popularity of collaborative consumption has had a massive impact on how many industries around the world operate. According to Wikipedia collaborative consumption can be defined as 'the set of resource circulation systems, which enable consumers to both "obtain" and "provide",...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we promote...
PESTEL Analysis - The aeronautical sector
Case study - 5 pages - Tourism marketing
Aeronautics is the science around the designing, building and flying of aircraft. Ranging from non-powered aircraft to supersonic space transport, and it is one of the world's largest industries in terms of product output, employment and monetary value globally. The freedom of flight opened...
PESTEL Analysis - Starbucks
Case study - 5 pages - Distribution marketing
The United States-based Starbucks Coffee Company was founded by three friends who met at The University of San Francisco in 1971. They opened their first coffee bean store in Seattle, Washington, in March of that year, near the historic Pike Place Market which bore its now historic brown mermaid...
PESTEL Analysis - IKEA
Case study - 5 pages - Distribution marketing
IKEA is a Swedish-based homeware brand founded by Ingvar Kamprad in 1943. The name IKEA is derived from an abbreviation of the founder's name, Ingvar Kamprad, and the village in which Kamrad he grew up, Elmtaryd, Agunnaryd. Kampard passed away in 2018 but not before fulfilling his dream of...
SWOT Analysis - Nike
Case study - 5 pages - Sport marketing
Nike originated in the 1960s, it started as a collaboration between Bill Bowerman and Phil Knight, and shoes were then sold under the name “Blue Ribbon Sports”. The company name changed to “Nike” in 1978 : the name Nike reflects a Greek goddess that symbolises victory....
Porter's Five Forces - Nike
Case study - 5 pages - Sport marketing
As part of their brand strategy and constant analysis within their business, Nike have adopted Porter's 5 Forces Analysis. The 5 forces are a study conducted on external threats according to their competitive intensity and influence over the company. This enables Nike to assess the threats such...
PESTEL Analysis - Decathlon
Case study - 5 pages - Distribution marketing
Decathlon is the largest sporting goods retailer in the world selling clothing, sportswear and sports equipment for over 70 different sporting disciplines. It was inspired by the belief that the best sports products should be accessible to everyone. It offers innovative and high-performance...
SWOT Analysis - Apple
Case study - 6 pages - ICT marketing
- Apple is an American multinational corporation - Operating in the technology and consumer electronics sector - Created by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 - Renowned for its innovation and is one of the most valued brands in the world, second only...
PESTEL Analysis - Netflix
Case study - 6 pages - Services marketing
Netflix is an American entertainment company that has grown into a major Internet TV provider. As of 2017, the company has a large customer base of over 100 million subscribers in over 190 countries, with over 51 million subscribers located in the United States. The company was founded by...
SWOT Analysis - Tesla
Case study - 8 pages - Automotive marketing
- Tesla Inc. is an American automotive manufacturer and innovative energy solutions company - Founded in 2003 - Develops electric-powered vehicles to promote the sustainable use of energy - Best known for sustainable innovation - Famous for manufacturing and...
SWOT Analysis - Airbnb
Case study - 5 pages - Tourism marketing
The hotel industry has high barriers to entry. Start-up costs are large as they require major investments in real estate, construction, maintenance, equipment, staff, marketing and the list goes on. This is exactly why Airbnb has made their success. The company generates revenue from the rental...
SWOT Analysis - Zara
Case study - 4 pages - Fashion and ready to wear marketing
Zara is an internationally famous fashion brand. The company currently sells in two hundred markets with over two thousand stores worldwide. Zara is one of eight brands that are owned by Inditex Group, the largest apparel retailer in the world. According to 2019 financial statements, Inditex...
Porter's Five Forces - Airbnb
Case study - 5 pages - Tourism marketing
While providing more than 7,000,000 accommodation listings around 81,000 cities and 220 countries, Airbnb (www.airbnb.com) is a major player and leader in the sharing economy. The platform offers an online broker service allowing individuals to rent or to hire short-term accommodation. These...
SWOT Analysis - H&M
Case study - 5 pages - Fashion and ready to wear marketing
The Hennes and Mauritz group is known globally as H&M, an extremely popular fast fashion brand. Currently H&M operates five thousand stores, including E-commerce platforms, across more than seventy countries. High stock turnover rate ensures that the company sets and keeps up with the latest...
SWOT Analysis - Chanel
Case study - 6 pages - Luxury marketing
Chanel SA., with its eponymous brand, is one of the world's best-known luxury brands. More than half of its sales come from its beauty business, which includes classic fragrances such as Chanel No5. While Chanel dominates premium fragrance rankings worldwide, it is still not among the top ten...
PESTEL Analysis - Uber
Case study - 6 pages - Services marketing
- A pioneer in the sharing economy, the Uber brand has brought about several changes in the service industries - The term "Uberisation" was formed - Uber connects a vehicle driver with a passenger wishing to make a journey - The drive takes a percentage of the journey...
PESTEL Analysis - Zara
Case study - 4 pages - Fashion and ready to wear marketing
- One of the world's best-known brands - One of the largest international fashion companies - The third-largest brand in the apparel industry - Inditex brand clothing line, a world leader in textile manufacturing - Several chains of shops - Head...
