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09 Jun 2022

PESTEL Analysis - Lafuma

Case study - 5 pages - Sport marketing

Lafuma is a pioneer in the field of outdoor sports equipment. Since 1930, it has designed and manufactured sports and leisure equipment in France. Over time, the company has evolved. In fact, metal frame backpacks were introduced by the company in 1936. The company began manufacturing camping...

07 Jun 2022

The automotive industry in the world

Case study - 5 pages - Automotive marketing

On a global scale, the automobile industry can go so far as to produce more than 60 million cars per year, both for passenger vehicles and for those destined for any other use. The current trend is such that China dominates the industry in almost every aspect. In fact, it abounds with the biggest...

04 May 2022

Competitive analysis of the aerospace industry - Boeing and Airbus

Case study - 6 pages - Brand management

One of the main challenges in all industries is rival companies, and it is critical to the survival of a company to consider its rivals competitive actions. In this report, we investigate the competitive rivalry between the two giants of the aviation industry, Airbus and Boeing, to discover how...

15 Apr 2022

The business model of an exchange - How does a cryptocurrency exchange generate money?

Case study - 11 pages - Bank marketing

Today there are more than 600 cryptocurrency exchanges in the world. Some cryptocurrency exchange platforms are no longer start-ups. A hundred of them are engaged in a fierce war of prices in order to capture customers. The Binance platform, for example, which is the world leader with 70% market...

14 Apr 2022

PESTEL Analysis - Merck Millipore

Case study - 6 pages - International marketing

Merck Millipore is a leading German life sciences company. Their headquarters are in Darmstadt, Germany. Founded in 1668, it operates in the fields of pharmaceuticals and chemistry. Indeed, the company's goal is to solve the most complex problems in the field of life sciences by...

10 Apr 2022

How to measure the value of a professional football player through a financial valuation model?

Dissertation - 8 pages - Sport marketing

The takeover of Newcastle United FC, 19th in the English Premier League, for 350 million euros by a Saudi public investment fund illustrates the attractiveness of football as a thriving and diverse industry. Indeed, the fund's liquidity is estimated at 400 billion dollars, making Newcastle...

03 Apr 2022

SWOT Analysis - Carlson Wagonlit Travel

Case study - 6 pages - Tourism marketing

The company, or rather the concept, originated many years ago, in 1872, when the Compagnie Internationale des Wagonlits et du Tourisme (CWILT) was founded in Europe. At the same time, on the American continent, the Foster travel offices opened their doors. Today, the Carlson Wagonlit Travel group...

02 Apr 2022

Porter's diamond 5 forces : Stellantis, an automotive company

Case study - 5 pages - Automotive marketing

Stellantis is an automotive company founded very recently, on January 16, 2021. It is the result of the merger of car manufacturers FCA and PSA. It is, therefore, a global manufacturer that brings together more than ten brands (Chrysler, Dodge, Jeep, Opel, RAM, Citroën, Abarth, DS Auto, Peugeot,...

31 Mar 2022

Financial analysis - Tesla

Financial analysis - 3 pages - Automotive marketing

Founded in 2003, Tesla Motor is an American company that designs electric cars. Currently headed by the very charismatic Elon Musk, the automaker has set up its headquarters in Palo Alto, in the very heart of Silicon Valley, in the United States. By offering models of electric cars that are both...

29 Mar 2022

SWOT Analysis - Vodacom

Case study - 5 pages - ICT marketing

Vodacom is a company that originated in South Africa in 1993, founded by Alan Knott-Craig Senior, who later handed the reins over to his son, Alan Knott-Craig Junior. The company has become the leading purpose-led African provider of financial and digital services, and connectivity, offering a...

16 Mar 2022

Analysis of a country - Japan's PESTEL analysis and Porter's 5 Forces

Case study - 5 pages - International marketing

Japan is maintaining complicated relations with neighboring countries such as Russia, South Korea, China and Taiwan; this is related to different resources (such as natural gas, hydrocarbons ...).

15 Feb 2022

Entry mode decisions, internationalization and global marketing - The case of French Cakes

Case study - 5 pages - International marketing

When companies enter foreign markets, they make decisions about what kind of marketing and organizational setup to choose - these are called entry modes decision. The process of internationalization begins with the choice of foreign markets in which the company hopes to enter. In addition...

08 Feb 2022

International business - Two examples of business letters

Sample letter - 4 pages - Marketing theories

This document contains two sample business letters

01 Feb 2022

A comparison of PayPal, AliPay and similar payment systems - What were the success factors behind them? What are their challenges for success?

Sectorial analysis - 15 pages - Digital & e-marketing

E-payment or electronic payment is a means of conducting commercial transactions for the exchange of goods or services over the Internet. The focus on e-payment services that support B2C e-commerce transactions or P2P consumer-to-consumer electronic payments are innovations that enable a new...

15 Jan 2022

Marketing plan for Apple Airpods

Case study - 7 pages - ICT marketing

The general objective set out in the marketing plan is to launch a personalized Apple product to meet the new demands and behaviors of the most demanding consumers. The aim is to encourage a new way for consumers to have greater value and motivation to buy from the brand through a new link that...

06 Jan 2022

Digital marketing: start-ups that differentiate themselves

Case study - 3 pages - Digital & e-marketing

Digital marketing is about connecting and reaching customers faster and easier when they need it. Technology and digital have become widespread in our current environment. Connecting with customers remains one of the best ways to grow your business, since the web has become indispensable in the...

03 Jan 2022

SWOT Analysis - Stellantis

Case study - 4 pages - Automotive marketing

Founded on January 16, 2021, Stellantis is a multinational corporation engaged in the automotive industry. The group was born from a merger between two big names, the PSA Group and Fiat Chrysler Automobiles. As of October 30, 2019, the announcement of the merger between the two companies was made...

30 Dec 2021

Pestel Analysis - Stellantis

Case study - 4 pages - Automotive marketing

The Stellantis group was founded on January 16, 2021. The multinational company that has existed for several months and manufacturer of automobiles was born from a merger between two groups including the PSA group and Fiat Chrysler Automobiles. Two years earlier, in 2019, the announcement of the...

18 Dec 2021

The Lego Group - SWOT analysis and sustainable development strategies

Case study - 3 pages - Brand management

In 1932, the Lego company was founded in Denmark after the carpenter Ole Kirk Christiansen lost his job and started building wooden toys in Billund. In the years that followed, Kirk Kristiansen's family transformed their small workshop, where they produced small wooden objects, into a large,...

17 Dec 2021

Sustainability in the Fashion and Apparel/Consumer Products Industries

Essay - 4 pages - Fashion and ready to wear marketing

Sustainability in global industries such as Fashion & Apparel, Consumer Products, and Food & Agriculture is a major subject of society. All of these industries face major sustainability-related problems and challenges that they need to overcome to protect the planet. Among these...

17 Dec 2021

Transportation and Retail Industries - The Sustainability Issue

Essay - 4 pages - Green marketing

Sustainability in global industries is a very important subject to focus on. All of these industries are facing different sustainability-related problems and challenges that they need to overcome to protect the planet for future generations. As part of the problems, we can find greenhouse-gas...

23 Nov 2021

The company's strategic diagnostic tools - Toyota SWOT analysis

Course material - 3 pages - Marketing theories

In 1979, Michael Porter developed the five forces strategy based on a competitive analysis. These 5 forces all influence the performance of the company. There are initially five groups of players: competitors, customers, suppliers, potential entrants and substitute products. It will therefore be...

18 Nov 2021

PESTEL Analysis - Vodacom

Case study - 5 pages - ICT marketing

The company is based in South Africa and was created since 1993. It can be considered as an extension of Vodafone in South Africa, DRC, Lesotho, and Mozambique. In fact, the Vodafone group has almost 64.5% of Vodacom. The latest operates in the telecommunication service industry. When it...

17 Nov 2021

Tesla strategic and marketing analysis

Case study - 8 pages - Automotive marketing

Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in the...

12 Nov 2021

Marketing Analysis of Ikea

Case study - 6 pages - Distribution marketing

Ikea's success is linked to the fact that the company has played a pioneering and major role in the development of low-cost kit furniture. In order to maintain and above all increase its position in the market, Ikea has developed effective marketing, communication and development strategies...

11 Nov 2021
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Understanding Digital Assets - Bitcoin, Blockchains, and Web 3.0

Case study - 4 pages - Digital & e-marketing

The Internet is a growing technology that keeps evolving. Moreover, there are more and more companies and new sites that are added to the Internet with programs and websites and this is why the way the Internet is used is changing, as people learn to adapt to new technologies. The era in which...

09 Nov 2021

How do brands manage to create genuine consumer communities through social networks? Case Study of Starbucks and Burger King

Dissertation - 7 pages - Digital & e-marketing

With the emergence of the Internet, any business wishing to retain consumers and increase brand awareness must have an excellent digital marketing strategy. For this, brands generally turn to social networks that allow them to create a community of loyal and engaged consumers while having a...

04 Nov 2021

SWOT Analysis - The space tourism market

Case study - 5 pages - Tourism marketing

Major players in the sector today, Richard Branson (Virgin Galactic), Jeff Bezos (BlueOrigin), Elon Musk (SpaceX), are now familiar names when it comes to space tourism. All of them have the ambition to democratize access to space with, however, some subtle differences in their respective...

02 Nov 2021

PESTEL Analysis - Vodafone

Case study - 5 pages - ICT marketing

Vodafone is a British telecommunication company based in Newbury. The company was created in 1984 and known as Racal Telecom, a branch of Racal Electronics. It is only in 1991 that the company became Vodafone group. The company made its entry in the stock market in 1988 under the name...

29 Oct 2021

PESTEL Analysis - The electric car market

Case study - 4 pages - Automotive marketing

An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an American created the first...