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1141 results

17 Oct 2020

PESTEL Analysis - Fitbit

Case study - 5 pages - Sport marketing

“Innovation meets motivation”, this is the main slogan for this very popular brand of fitness wearable gear and it very aptly describes what the company has tried to achieve since it was founded in 2007 by James Park, CEO and president and Eric Friedman who is the chief technology...

09 Oct 2020

PESTEL Analysis - McDonald's

Case study - 5 pages - Services marketing

In 1940 brothers Dick and Mac McDonald opened their first McDonald's Bar-B-Q restaurant in California. Featuring a typical drive-in-style menu and offering a carhop service. In 1948 the brothers closed briefly to make some alterations when they opened in December of that same year, they...

25 Sep 2020

PESTEL Analysis - Airbnb

Case study - 5 pages - Tourism marketing

The growing popularity of collaborative consumption has had a massive impact on how many industries around the world operate. According to Wikipedia collaborative consumption can be defined as 'the set of resource circulation systems, which enable consumers to both "obtain" and "provide",...

25 Sep 2020

Is there a place for sustainable marketing in the beauty world?

Dissertation - 39 pages - Luxury marketing

Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we promote...

16 Sep 2020

PESTEL Analysis - The aeronautical sector

Case study - 5 pages - Tourism marketing

Aeronautics is the science around the designing, building and flying of aircraft. Ranging from non-powered aircraft to supersonic space transport, and it is one of the world's largest industries in terms of product output, employment and monetary value globally. The freedom of flight opened...

12 Sep 2020

PESTEL Analysis - Starbucks

Case study - 5 pages - Distribution marketing

The United States-based Starbucks Coffee Company was founded by three friends who met at The University of San Francisco in 1971. They opened their first coffee bean store in Seattle, Washington, in March of that year, near the historic Pike Place Market which bore its now historic brown mermaid...

04 Sep 2020

PESTEL Analysis - IKEA

Case study - 5 pages - Distribution marketing

IKEA is a Swedish-based homeware brand founded by Ingvar Kamprad in 1943. The name IKEA is derived from an abbreviation of the founder's name, Ingvar Kamprad, and the village in which Kamrad he grew up, Elmtaryd, Agunnaryd. Kampard passed away in 2018 but not before fulfilling his dream of...

29 Aug 2020

SWOT Analysis - Nike

Case study - 5 pages - Sport marketing

Nike originated in the 1960s, it started as a collaboration between Bill Bowerman and Phil Knight, and shoes were then sold under the name “Blue Ribbon Sports”. The company name changed to “Nike” in 1978 : the name Nike reflects a Greek goddess that symbolises victory....

24 Aug 2020

Porter's Five Forces - Nike

Case study - 5 pages - Sport marketing

As part of their brand strategy and constant analysis within their business, Nike have adopted Porter's 5 Forces Analysis. The 5 forces are a study conducted on external threats according to their competitive intensity and influence over the company. This enables Nike to assess the threats such...

19 Aug 2020

PESTEL Analysis - Decathlon

Case study - 5 pages - Distribution marketing

Decathlon is the largest sporting goods retailer in the world selling clothing, sportswear and sports equipment for over 70 different sporting disciplines. It was inspired by the belief that the best sports products should be accessible to everyone. It offers innovative and high-performance...

12 Aug 2020

SWOT Analysis - Apple

Case study - 6 pages - ICT marketing

- Apple is an American multinational corporation - Operating in the technology and consumer electronics sector - Created by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 - Renowned for its innovation and is one of the most valued brands in the world, second only to Amazon and ahead of Google...

11 Aug 2020

PESTEL Analysis - Netflix

Case study - 6 pages - Services marketing

Netflix is an American entertainment company that has grown into a major Internet TV provider. As of 2017, the company has a large customer base of over 100 million subscribers in over 190 countries, with over 51 million subscribers located in the United States. The company was founded by...

10 Aug 2020

SWOT Analysis - Tesla

Case study - 8 pages - Automotive marketing

- Tesla Inc. is an American automotive manufacturer and innovative energy solutions company - Founded in 2003 - Develops electric-powered vehicles to promote the sustainable use of energy - Best known for sustainable innovation - Famous for manufacturing and marketing high-performance,...

10 Aug 2020

SWOT Analysis - Airbnb

Case study - 5 pages - Tourism marketing

The hotel industry has high barriers to entry. Start-up costs are large as they require major investments in real estate, construction, maintenance, equipment, staff, marketing and the list goes on. This is exactly why Airbnb has made their success. The company generates revenue from the rental...

09 Aug 2020

SWOT Analysis - Zara

Case study - 4 pages - Fashion and ready to wear marketing

Zara is an internationally famous fashion brand. The company currently sells in two hundred markets with over two thousand stores worldwide. Zara is one of eight brands that are owned by Inditex Group, the largest apparel retailer in the world. According to 2019 financial statements, Inditex...

09 Aug 2020

Porter's Five Forces - Airbnb

Case study - 5 pages - Tourism marketing

While providing more than 7,000,000 accommodation listings around 81,000 cities and 220 countries, Airbnb (www.airbnb.com) is a major player and leader in the sharing economy. The platform offers an online broker service allowing individuals to rent or to hire short-term accommodation. These...

05 Aug 2020

SWOT Analysis - H&M

Case study - 5 pages - Fashion and ready to wear marketing

The Hennes and Mauritz group is known globally as H&M, an extremely popular fast fashion brand. Currently H&M operates five thousand stores, including E-commerce platforms, across more than seventy countries. High stock turnover rate ensures that the company sets and keeps up with the latest...

04 Aug 2020

SWOT Analysis - Chanel

Case study - 6 pages - Luxury marketing

Chanel SA., with its eponymous brand, is one of the world's best-known luxury brands. More than half of its sales come from its beauty business, which includes classic fragrances such as Chanel No5. While Chanel dominates premium fragrance rankings worldwide, it is still not among the top ten...

04 Aug 2020

PESTEL Analysis - Uber

Case study - 6 pages - Services marketing

- A pioneer in the sharing economy, the Uber brand has brought about several changes in the service industries - The term "Uberisation" was formed - Uber connects a vehicle driver with a passenger wishing to make a journey - The drive takes a percentage of the journey that is usually between 5...

04 Aug 2020

PESTEL Analysis - Zara

Case study - 4 pages - Fashion and ready to wear marketing

- One of the world's best-known brands - One of the largest international fashion companies - The third-largest brand in the apparel industry - Inditex brand clothing line, a world leader in textile manufacturing - Several chains of shops - Head office located in Spain (Galicia) - Their first...

03 Aug 2020

L'Oreal Mix Marketing

Case study - 4 pages - Fashion and ready to wear marketing

L'Oréal is a French multinational company and the largest in the world specializing in the cosmetics and beauty sector. It was founded in 1909 by Eugène Paul Louis Schueller. The group has its operational headquarters based in Clichy, in the Hauts-de-Seine, and its main office in Paris. With...

30 Jul 2020

PESTEL Analysis - Nike

Case study - 6 pages - Sport marketing

Nike is a world-renowned American brand, legally governed by a public limited company. This sign was created by two businessmen, Philip Knight and Bill Bowerman. It specializes in innovation, manufacturing and sales of sports equipment and clothing primarily focused around their shoes. With a...

15 Jun 2020

Brand image analysis - Whole Foods Market

Case study - 2 pages - Distribution marketing

In today's society, which is becoming more and more aware of environmental problems and of the need to be more environmentally-friendly, Whole Foods Market is at the center of attention with its offer of local, organic, healthy food. Making it one of the leaders on the market. You might...

09 Apr 2019

The relationship between innovation and marketing

Essay - 6 pages - Marketing theories

The author has analyzed the data using secondary data which has been clearly cited in the paper for future reference. The aim of the study is to understand the relationship between marketing and innovation, the basic functions of business. Here the author answered the need for integration between...

06 Nov 2018

Strategic analysis of Marsh Inc

Essay - 3 pages - Services marketing

Mission, vision, and values all relate to an organization's intentions, and often they are communicated in some written form. Vision and mission are statements that help the company answer questions such as who they are, what kind of services they provide, and where exactly they are going...

17 Apr 2018

The German Automobile industry: case study

Case study - 23 pages - Automotive marketing

The main content of the essay concerns the Automotive industry. The essay is divided into three sections. First, section one is concerned with the German Automobile industry, combining with PEST and Porter's 5 forces analysis tool, which measuring the competitiveness of the sector in both...

07 Feb 2018

Fieldwork - Analyzing a retail outlet: Nielsen Holdings N.V.

Case study - 2 pages - Distribution marketing

Nielsen Holdings N.V. is an American global information and measurement company with headquarters in New York and Diemen in the Netherlands. Nielsen is active in over 106 countries. The company has a long history. It was founded in 1923 by Arthur C. Nielsen and was the first company to offer...

01 Mar 2017

An e-business analysis of Amazon

Case study - 5 pages - Distribution marketing

The purpose of this essay is to pick a brick-and-mortar company. Provide the history of the company, background, and life cycle of the company. I am going to describe the needs and customers Amazon addresses. I am going to provide the roles of internet strategy: business strategy, Information...

30 Jan 2017

Case study tutorials

Case study - 13 pages - Marketing theories

1. Which factors do you think would be the main contributors to your chosen company's brand equity? Brand equity that is based on consumers happens when consumers are ware and familiar with specific brands and their memories can easily hold uniqueness, favor and strength in the brands. Some...

30 Jan 2017

Investigation of the factors and forces that promote internationalization of firms - A case study of Wal-Mart stores Inc.

Case study - 67 pages - International marketing

The world is more independent in recent time more than ever and changes occur constantly. Due to such changes, most of the organizations with the potential to grow tend to take their operations to foreign countries away from their home country through internalization. The level at which a firm...

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