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23 Nov 2021

The company's strategic diagnostic tools - Toyota SWOT analysis

Course material - 3 pages - Marketing theories

In 1979, Michael Porter developed the five forces strategy based on a competitive analysis. These 5 forces all influence the performance of the company. There are initially five groups of players: competitors, customers, suppliers, potential entrants and substitute products. It will therefore be...

18 Nov 2021

PESTEL Analysis - Vodacom

Case study - 5 pages - ICT marketing

The company is based in South Africa and was created since 1993. It can be considered as an extension of Vodafone in South Africa, DRC, Lesotho, and Mozambique. In fact, the Vodafone group has almost 64.5% of Vodacom. The latest operates in the telecommunication service industry. When it...

17 Nov 2021

Tesla strategic and marketing analysis

Case study - 8 pages - Automotive marketing

Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in the...

12 Nov 2021

Marketing Analysis of Ikea

Case study - 6 pages - Distribution marketing

Ikea's success is linked to the fact that the company has played a pioneering and major role in the development of low-cost kit furniture. In order to maintain and above all increase its position in the market, Ikea has developed effective marketing, communication and development strategies...

11 Nov 2021
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Understanding Digital Assets - Bitcoin, Blockchains, and Web 3.0

Case study - 4 pages - Digital & e-marketing

The Internet is a growing technology that keeps evolving. Moreover, there are more and more companies and new sites that are added to the Internet with programs and websites and this is why the way the Internet is used is changing, as people learn to adapt to new technologies. The era in which...

09 Nov 2021

How do brands manage to create genuine consumer communities through social networks? Case Study of Starbucks and Burger King

Dissertation - 7 pages - Digital & e-marketing

With the emergence of the Internet, any business wishing to retain consumers and increase brand awareness must have an excellent digital marketing strategy. For this, brands generally turn to social networks that allow them to create a community of loyal and engaged consumers while having a...

04 Nov 2021

SWOT Analysis - The space tourism market

Case study - 5 pages - Tourism marketing

Major players in the sector today, Richard Branson (Virgin Galactic), Jeff Bezos (BlueOrigin), Elon Musk (SpaceX), are now familiar names when it comes to space tourism. All of them have the ambition to democratize access to space with, however, some subtle differences in their respective...

02 Nov 2021

PESTEL Analysis - Vodafone

Case study - 5 pages - ICT marketing

Vodafone is a British telecommunication company based in Newbury. The company was created in 1984 and known as Racal Telecom, a branch of Racal Electronics. It is only in 1991 that the company became Vodafone group. The company made its entry in the stock market in 1988 under the name...

29 Oct 2021

PESTEL Analysis - The electric car market

Case study - 4 pages - Automotive marketing

An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an American created the first...

28 Oct 2021
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Marketing Mix - Zara - published: 28/10/2021

Case study - 4 pages - Fashion and ready to wear marketing

In recent years, the fashion market and the textile industry have experienced enormous upheavals, especially with the global health crisis that has forced physical stores to close. Zara, being a large clothing brand, has been able to adapt to constraints and challenges by demonstrating...

24 Oct 2021

Apple: Ethics and Sustainable Development

Case study - 5 pages - Brand management

"The planet is not waiting. Neither do we.", "Products that consume so little energy is not common", "Investing in nature to offset our emissions should be expected", "Our business is carbon neutral, and by 2030, all our products will be too". Recently, Apple, the world's largest market...

23 Oct 2021

PESTEL Analysis - Carlson Wagonlit Travel

Case study - 5 pages - Tourism marketing

CWT... 3 letters in a short but telling acronym: "Carlson Wagonlit Travel" is a name that does not go unnoticed in the business travel industry. The firm took its marks in 1872 when the Belgian Georges Nagelmakers innovated by creating a company with the sole purpose of serving the traveler. The...

11 Oct 2021

Digital Strategy: Feedbacks, Performance and Image

Practical guide - 3 pages - Digital & e-marketing

The arrival of e-commerce and new technologies has changed the rules of the game. Traditional merchants have had to focus on improving customer relationships. Collecting feedback has become essential for any actor. Whether online or physical, brands are all going digital in order to collect as...

10 Oct 2021

Benchmark: Definition and Applications of Benchmarking

Practical guide - 4 pages - Marketing theories

Developed in the 1980s, benchmarking is a practice regularly used by companies, in particular, large groups who want to measure the performance of their products or processes compared to their competitors. It is a tool for achieving many objectives, such as obtaining or maintaining a leading...

09 Oct 2021

Example of a competitive benchmark - Fast food restaurants

Case study - 8 pages - Marketing theories

Marketing and competitor analysis play an increasingly important role in the life of businesses. Indeed, regardless of the sector, they are subject to very strong competition, and it is necessary to adapt to obtain the best results and always be more competitive. But developing effective...

07 Oct 2021

SWOT Analysis - Kraft Foods

Case study - 5 pages - Distribution marketing

"The spirit of a start-up, the soul of a powerhouse": created in 1980 under the name of Kraft Foods Global, the company was initially based in Delaware in the United States before relocating to Virginia, with it should be remembered a change of name in 2012, to become Kraft Foods Group Inc. 1989:...

05 Oct 2021

What development in the luxury sector? The case of China

Dissertation - 8 pages - Luxury marketing

Luxury has been part of society for thousands of years. It has always been present at all times and in all cultures. This is a concept that has different definitions depending on the country and, of course, especially among consumers, who do not all understand it in the same way. From this...

01 Oct 2021

PESTEL Analysis - Kraft Foods

Case study - 4 pages - Distribution marketing

"The spirit of a start-up, the soul of a powerhouse": created in 1980 under the name of Kraft Foods Global, the company was initially based in Delaware in the United States before it relocated to Virginia in 2012. This move coincided with the company changing its name to Kraft Foods Group, Inc....

30 Sep 2021

SWOT Analysis - The Sport Watches Market

Case study - 5 pages - Sport marketing

A sports watch is a robust analog or digital device designed to be worn by users offering features such as alarm, stopwatch, heart rate monitor, compass, tachymeter, tide indicators, etc., chosen according to the specific activity and personal preference. Sports watches were originally aimed at...

27 Sep 2021

VRIO Analysis - Airbus

Case study - 4 pages - International marketing

Airbus is one of the largest aviation companies globally, as well as at the European level. Finally, it is the world's second-largest group in the aeronautics sector in 2021. The health crisis has had a huge impact on the sector as well as the group's results. Indeed, in 2019, the...

26 Sep 2021

Impact of digital marketing

Dissertation - 4 pages - Digital & e-marketing

In recent years we have witnessed a change in society, which has radically transformed the buying habits of consumers and, even more so, the marketing strategies of brands and companies. The new generations are called ultra-connected and can now hardly do without an internet connection and even...

14 Sep 2021

Marketing Mix - Samsung

Case study - 4 pages - ICT marketing

Samsung was created in 1938 by Byung Chull Lee. We cannot talk about electronics and high tech nowadays without mentioning Samsung. Based in Seoul, Samsung is present in more than 65 countries. In the beginning, the brand was operating in the import-export business up to 1970. That year, the...

14 Sep 2021

SWOT Analysis - Lidl

Case study - 4 pages - Distribution marketing

Lidl is a chain of supermarkets based in Germany. It has most of its operations in some European countries such as the UK, Germany itself and the USA, outside Europe. It was created by Dieter Schwarz in 1973. The brand sells meat, wine, groceries, vegetables, etc. The company's tagline is...

02 Sep 2021

Marketing Mix - Adidas

Case study - 4 pages - Sport marketing

Created by Adolf Dassler in 1944, Adidas is a German company that operates in the sport outfit industry. In this sector, Adidas is the leader in Europe and the number 2 in the world after Nike. Adolf Dassler made himself the first sports shoe in 1920. It is only in 1924 that Adolf will start...

25 Aug 2021

SWOT Analysis - Volkswagen

Case study - 4 pages - Automotive marketing

Volkswagen, meaning the people's car, is a German brand based in Wolfsburg. It was created on the 28th of May 1937. Volkswagen is the number 1 in the automotive industry, followed by Toyota since 2018. The brand has a lot of products such as financial services, trucks, cars, etc. The brand is...

21 Aug 2021

Porter's 5 Forces - Nestle

Case study - 4 pages - Distribution marketing

Today, Nestle is the leader of the food processing industry in the world. Nestle is a Swiss multinational created since 1866. That aside, Nestle is also the number one company in the milk sector in the world. The brand was named after its creator Henri Nestlé. When we talk about Nescafe, we can...

17 Aug 2021

Marketing strategy - Pringles

Case study - 9 pages - Catering marketing

Known by all and greatly favoured at aperitif time, Pringles is the most widely consumed cracker on festive occasions of all kinds. Pringles is a commercial brand launched by Procter & Gamble, originally under the name "Pringle's" in 1967. While at the time they contributed to the...

11 Aug 2021
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Marketing mix - The tourism

Case study - 11 pages - Tourism marketing

Tourism marketing is a term used to refer to the business discipline by which visitors are drawn to a particular place, which may be a state, city, particular heritage site or tourist destination, hotel or convention centre. The place can be anything that has the potential to attract a tourist...

09 Aug 2021

SWOT Analysis - How to Develop a Strategy For Success - The Case of Burberry

Case study - 4 pages - Marketing theories

In every organization, company, society or enterprise that wants to make profit, the SWOT analysis is indispensable. The SWOT analysis helps managers to evaluate the strengths (S) and weaknesses (W) of a company in an internal level in one hand. On the other hand, it also allows them to...

08 Aug 2021

Corporate strategy - The example of Danone

Case study - 10 pages - Distribution marketing

Danone is an international company; they are known as a "multinational" dedicated to food products. The company is now internationally recognized for its products and is listed on the Paris Stock Exchange in the CAC 40 category. The company is present in more than 120 countries around the world,...