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04 Feb 2024

Bernard Arnault and LVMH group

Biography - 4 pages - Luxury marketing

Bernard Arnault is a French billionaire businessman and the chairman and CEO of LVMH, the world's largest luxury goods conglomerate. With a net worth of over $150 billion, he is one of the wealthiest people in the world and has been a prominent figure in the fashion and luxury industry for...

04 Feb 2024

How Can Suppliers Be Convinced to Join the Green Electricity Label?

Essay - 2 pages - Green marketing

Before everything, it seems important to understand what are the motivations and concerns of suppliers. Indeed, those suppliers want to show and also promote their commitment to sustainability, while attracting new eco-friendly customers. This willingness can be explained by the fact that...

04 Feb 2024

Market Study on Sustainable Energy Solutions: Trends, Challenges, and Opportunities

Market study - 2 pages - Green marketing

The existential threat climate change poses to our global ecosystem has never carried greater immediacy or necessity for sustainable energy solutions. This research will critically look into the sustainable energy market, revealing primary trends signaling a paradigm change in the resources that...

27 Jan 2024

Sport Barantula, a new sportswear brand

Case study - 7 pages - International marketing

We are an upcoming unlaunched business that specializes in offering sportswear with Celtic-inspired motifs. Our goal is to provide high-quality and stylish products that meet the needs of sporty students, outdoor adventurers, and fitness fanatics. That's why our mission is to provide athletes...

07 Jan 2024

The Implications of the Internet for Collaboration with Customers on Product Decisions

Essay - 7 pages - Marketing theories

Web 2.0 is opposed to web 1.0 (appeared in 1990) which was defined as a 'static web' where the user was passive and simply consume the information that came to him without intervening. The origin of the term Web 2.0 was introduced by Dale Dougherty of the company O'Reilly in 2004 and...

21 Dec 2023

Bajaj Auto: the Indian Motorcycle Manufacturer Internationalizes its Business

Case study - 2 pages - Marketing theories

Being one of the largest motorcycle manufacturers, the best internationalization theory to describe Bajaj would be Emerging Country Multinational theory (EMNC). One of the key components in the EMNC theory is that a company chooses where to enter next by where the highest acceptability will be...

21 Dec 2023

Which Marketing Strategy Should Royal Grolsch Pursue to Enter the Sweden Market with its Radler 0.0%?

Case study - 14 pages - Marketing theories

With the writing of this report, we aimed to determine whether it was worthwhile for the Grolsch beer brewery to enter the Swedish market with its product Radler 0.0%. To determine this, it was necessary to practice a country analysis as well as a market analysis including a SWOT and TOWS...

19 Dec 2023

Linkosuo Case - A product export plan

Case study - 9 pages - Sensorial marketing

In this report, there will be an analysis of the Dutch market for snacks and bread, a market that could interest the Finnish company Linkosuo. The interest of this report is to allow the company to know the Dutch snacks and bread market and thus to make an objective decision concerning the...

16 Dec 2023

Internal and External Analysis of the Company "Chez le brasseur - La Valette"

Case study - 12 pages - Catering marketing

Its branded beers, brewed in front of the consumer with complete and qualitative equipment, on the basis of malt from Belgium (among other properties), contribute largely to its attractiveness. Blonde, white, amber, brown, raspberry or fig draught, but also seasonal (spring, summer, Christmas),...

15 Dec 2023

How Do You Think the Focus on Hypercars and Sustainability Will Evolve and Adapt From 2023 Onwards?

Case study - 3 pages - Automotive marketing

Luxury cars are fuel-hungry and polluting and appear incompatible with environment friendly. However, the industry is now trying to attract a clientele which is more sensitive to sustainable development and ecological issues. Today, going green is an essential step for the automotive industry....

25 Nov 2023
pdf

DigitaI Lending - Commercial Banking Transformation

Presentation - 14 pages - Bank marketing

Digital lending enables faster processing of loan applications through advanced algorithms and technologies. Online lending platforms can evaluate loan applications quickly, providing borrowers with a response in minutes or hours instead of weeks or months with traditional lenders.

25 Nov 2023
pdf

The Digital Transformation of BNP Paribas

Case study - 15 pages - Bank marketing

This report will focus on a traditional French bank: BNP Paribas. Indeed, the objective will be to take a look at its evolution since its creation and how it has adapted to the evolution of technology. Faced with a growing Fintech industry, it is interesting to understand how BNP Paribas is...

15 Nov 2023

The impact of cognitive dissonance in higher education and career choices

Litterature review - 17 pages - Clients and users behaviour

Cognitive dissonance, a concept both profound and captivating, was brought to the fore by Leon Festinger in 1957. It embodies the psychological discomfort experienced by individuals when they encounter conflicting beliefs, attitudes, or behaviors. This incongruity incites a pursuit of cognitive...

13 Nov 2023

The Market

Course material - 6 pages - Marketing theories

This document is a marketing course on the market, especially on how to identify and delimit it.

13 Nov 2023

Egypt Tourism: Market Analysis Overview and Priority Markets

Market study - 7 pages - Tourism marketing

This exercise aims to elaborate a tourism development strategy for 2022 for an airport in the Red Sea region, in order to identify tourism growth opportunities and help the route development team identify key priority markets.

08 Nov 2023

The WidgetTech Customer Satisfaction Survey

Case study - 3 pages - Clients and users behaviour

WidgetTech is a leading technology company that specializes in manufacturing and selling cutting-edge widgets. Over the past few years, WidgetTech has experienced a significant drop in customer satisfaction scores. Their customers, who come from a wide range of industries, have reported issues...

02 Nov 2023

Cover Letter for a Business-Oriented Marketing Position

Sample letter - 1 pages - Marketing theories

This document is a cover letter to apply for a position in business-oriented marketing.

17 Oct 2023

Cover Letter for Admissions to the Master Program in Hospitality and Tourism Management

Sample letter - 2 pages - Tourism marketing

This document contains a sample cover letter for the master's Program in Hospitality and Tourism Management.

15 Sep 2023

Quality vs. Quantity: Creating a Content Strategy in 2019

Text commentary - 1 pages - Marketing theories

In this video, we hear a talk by Gary Vee in Melbourne about strategic content in 2019, and especially on the debate between quality and quantity.

02 Sep 2023

Career strategy with an International Business master's degree

Business plan - 12 pages - Marketing theories

I am currently in my last year of the International master's program as a multi-skilled salesperson with the company BURDIGALA in Bordeaux. My missions in the first year were to take care of all the marketing and communication parts (creation of events, creation of flyers, communication on...

02 Sep 2023

The place of wine in society in the face of climate change

Thesis - 38 pages - Green marketing

Don't worry, you're not the only one who drinks wine. Millions of us drink wine. And not just one glass! In fact, there are about a thousand bottles tasted every second in the world. France is known for its gastronomy, and its luxury, but also for its wine. Wine is a drink that brings...

08 Aug 2023

Segmentation, Targeting and Positioning - Volkswagen, Molson Coors, Tesco

Case study - 8 pages - Marketing theories

Sometimes marketers use the mass marketing approach where they lack a precise understanding of their consumers, and the objective is to offer certain products or services to a huge market with the belief that this would result in volume sales. In most cases, such a strategy is focused on...

03 Aug 2023

Advertising poster for an internship offer

Creative writing - 1 pages - Medias&communication marketing

This is an advertising poster for an internship, during the summer school holidays, for high school students.

16 Jul 2023

The Impact of Social Media on Startups Development

Thesis - 33 pages - Marketing theories

Startups are known for their ambitious goals and desire to succeed. There are several milestones that startups aim to achieve, including raising funds, achieving market fit, scaling the business, and establishing a strong brand. However, to accomplish these objectives, startups need to have a...

14 Jul 2023

Marketing Analysis of Novotel La Grande Motte Golf

Case study - 13 pages - Marketing theories

Novotel La Grande Motte Golf is based near the golf course of La Grande Motte, a Mediterranean seaside resort, south of France, 25 minutes south-Est from Montpellier. The hotel belongs to the Company named SAPAB. This society owns two other hotels. One in Paris and the second in Switzerland. Miss...

13 Jul 2023

The Consumer Decision-Making Process: The Shoe Buying Process

Case study - 12 pages - Fashion and ready to wear marketing

In marketing to understand the decision-making process of a consumer; it is important to first comprehend the behavior of the consumer in order to identify the elements of this behavior in front of a product such as, for example, the needs, the motivations, and others; he may have for a...

13 Jul 2023

Which Factors Motivate Generation Z to Pay for and Recommend Premium Streaming Music?

Thesis - 40 pages - Digital & e-marketing

This thesis focuses on the music industry, and more specifically on the new economic model that is allowing this sector to grow again: on-demand music. Also known as music streaming, on-demand music has profoundly changed the way music is distributed and consumed and seems to meet a need given...

28 Jun 2023

"Innovate or Die", is This True?

Presentation - 12 pages - Marketing theories

Innovate or die could be the maxim for any brand when planning and developing a marketing campaign for a product launch. A company's or brand's marketing innovation will be what sets it apart from the competition, a competitive advantage that will enable it to attract consumers and...

17 Jun 2023

Developing an overall marketing plan for a company

Market study - 10 pages - Marketing theories

Founded in 2006 in Dijon by Ezéchiel Mérite and Nathanaël Mérite, two twin brothers respectively project manager engineer and information and software system engineer. In 2010, the company changed premises and moved into those that combine modernity and conviviality for the study, creation and...

01 Jun 2023
pdf

Balenciaga: Retail Analytics Report

Case study - 13 pages - Fashion and ready to wear marketing

This presentation focuses on the brand Balenciaga, its history, its brand experience and merchandising.