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about 2500 words
2500 words
Suggestion of contents:
Introduction
1-Pepsi & Coca Cola: The two major players in the market of Cola
Flash-info on the market for soft drink in its entirety
Introduction of the two groups
2-External Analysis
The PESTEL analysis model
Threats & opportunities in this market:
Porter's Model
Key success factors
3-The strategies of Pepsi & Coca Cola
Analysis of strengths and weaknesses of the two actors
The value chains of the two groups
4-Comparative analysis of strategies of both groups
Mapping
SWOT Analysis
Comparison of global strategies
Looking Ahead?
Introduction
Characteristics of the strengths & weaknesses of Microsoft, and the environment in which it operates
The strengths and weaknesses of this subsidiary
Sketch of Porter's forces for the video game industry
Characteristics of the activities of Microsoft when compared to the opposition usually drawn between the new and old economy. Identify examples of this difference
Discuss the EES, the need for a strategy, the evolution of employment within the EU, the results, the challenges, etc. The document must be structured. Plagiarism will be controlled.
Case study
5 pages - be aware of plagiarism
5 pages - be aware of plagiarism
10 pages - give your sources
10 pages - give your sources
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