HR marketing: what strategy to attract and retain employees?
Dissertation - 8 pages - Human resources
The current context has changed the business world a lot. For several years now, these companies have undergone profound changes and must review their entire strategy, both with regard to customers and group employees. Indeed, all business sectors are impacted by increasingly fierce competition,...
Nestlé Strategic Analysis
Case study - 3 pages - Business strategy
Nestlé is a Swiss multinational company that operates in the food industry and was founded by Henri Nestlé, a Swiss pharmacist, in 1857. While the founder's basic idea was to produce powdered milk that could help mothers who could not breastfeed to feed their newborns, it now specializes in...
Strategic study of the Renault-Nissan alliance
Case study - 3 pages - Business strategy
In 1999, the chairmen of Renault and Nissan, L. Schweitzer and Y. Hanawa, signed an agreement to link their two companies. Renault purchased 36% of the capital of the Japanese company and 100% of its financial subsidiaries in Europe. This alliance has experienced strong growth, which has enabled...
Strategic Analysis - Meta, the new name of the Facebook Group
Case study - 4 pages - Business strategy
Meta as a metamorphosis, but also as a metaverse: that's it, it's done. Facebook has just changed its corporate name. Recently announced during Connect 2021, which took place on October 28, the blue logo platform formalized its mutation. During this media event, Mark Zuckerberg, CEO of...
Internal communication: a necessary vector for the efficiency of the company
Dissertation - 8 pages - Management
The business world has undergone profound changes in the space of a few years, in all sectors of activity. Indeed, new technologies and, in particular, the many digital transformations have impacted lifestyles, but also the purchasing behavior of consumers, not to mention working methods, which...
How is a lack of a communication strategy detrimental to business development?
Dissertation - 9 pages - Communication
Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which companies...
Logistics techniques for international trade
Dissertation - 12 pages - Logistics
Local companies have traded with foreign companies for many years. These business relationships may consist of the buying and selling of goods, but large-scale corporate buyouts and mergers play a role on the international stage as well. Before an agreement is reached between two (international)...
Entrepreneurship: How to Run a Market Study
Practical guide - 4 pages - Startup, entrepreneurship
Creating any company requires a market study done by entrepreneurs for a better understanding of the market they are willing to enter. This understanding of the market will give entrepreneurs the ability to easily convince their future investors. The efficiency of a market study is based on its...
Project Management - Definition, Components and Generalities
Practical guide - 5 pages - Management
Every year, companies launch a host of projects. Whether it is a simple change or the launch of a product, they must constantly focus on project management. However, until now, some companies have struggled to accurately estimate the resources and time required to successfully complete a project,...
Management Information Systems
Course material - 9 pages - Management
More and more, the company must handle a colossal amount of information which does not cease growing; whether they are sourced externally or produced internally, they are supported by an exponential increase in the capacity of computer systems. About 80% of a manager's working time is spent...
Estonia's Banking System Overview
Case study - 14 pages - Finance
This document is a PowerPoint presentation in which is given an overview of the Estonian banking system. The sector, news and events will be analyzed before providing a conclusion.
Business model - Global leader in packaging and paper
Internship report - 14 pages - Management
- 1967 - Establishment of Mondi in South Africa by Anglo American company - 1990 - Mondi expansion in Europe thanks to acquisition - 2007 - Mondi group demerger from Anglo American company - 2012 - Acquisition of Nordenia International...
From HR to e-HR
Case study - 7 pages - Human resources
The last few years have been marked by the massive daily use of new technologies. They have become indispensable in the lives of individuals, especially in the workplace, where these techniques have grown. Indeed, this technology supports the exercise of many functions like human resources...
The Lego Group strategy
Case study - 12 pages - Business strategy
LEGO is an international group founded in 1932 in Denmark. Under the legal form of a Société Anonyme, the LEGO Group was created by Ole Kirk Christiansen. This toy company takes its name from its founder, who was inspired by his native language (Danish) from the term "leg godt" which means "play...
The Accor Group Strategy
Case study - 12 pages - Business strategy
Accor, a group widely recognised in France for its presence in the hotel market. Accor has a wide variety of brands with different market positioning. The group's subsidiaries can thus be separated into 4 categories: - The "Luxury" category with the following brands: Raffles, Orient...
Pellenc company strategy - SWOT analysis, Porter's 5 forces, BCG Matrix, and McKinsey Matrix
Case study - 6 pages - Business strategy
Pellenc company was founded in 1973 by Roger Pellenc and Jean-Paul Motte in France. Its head office is in Pertuis, in the Vaucluse. In 2018, its turnover amounted to more than 140 million euros. This figure also is constantly changing, and the company has declared its target of 450 million euros...
The Impact of the Demand Planning Process on the Company's Performance
Case study - 17 pages - Business strategy
All manufacturing organizations across all industries face a common problem of balancing supply and demand. This problem is further accentuated in the context of fast-moving consumer goods organizations due to the high demand for product availability. With much research on solving this problem,...
Comparison of Generalized Linear Models and Machine Learning Techniques in Context of Motor Insurance
Thesis - 50 pages - Finance
The concept of insurance finds its roots back to the Antiquity period (2,500 years BC) among the Babylonian civilization where the first insurance transaction has been observed in the form of a loan. As carved in the code of Hammurabi, a bottomry or a bottomage represents an arrangement between a...
How can technology be used by the financial services industry to boost the development of cross-border payments and trade in the ASEAN region?
Sectorial analysis - 2 pages - Finance
ASEAN's financial services industry needs to be supported by technology to increase its competitiveness. The future of this industry depends on one hand on the development of cross-border trade in the ASEAN region, and on the other hand, on the development of the means of payment that exist....
Store Check Competitors and Competitive Offers on The Market of Chocolate
Case study - 3 pages - Business strategy
There are many existing brands in our chocolate market. We will therefore mainly take the best-known ones: - Nestlé - Lindt - Milka - Ferrero rocher - Kinder - Poulain - Côte d'or - Monbana - Leading brands (marque repère) in the...
Statistics for Management - Stata Commands
Course material - 3 pages - Management
version 14: specify Stata version clear all: clear working directory cd "directory path": change working directory capture log close: close log file if one is already open log using filename, replace: open a new log file log off: temporarily stop storing log on: start again log close: close the...
Managerial Finance
Course material - 12 pages - Finance
Financial markets: - Financing investments (for firms) ; - Inter-temporal allocation of cash-flows (for consumers/investors) ; - Risk transformation: risk-diversification and tis-transfer (for firms and investors). Companies are the unit of observation of this...
Statistics for Management - Tests Summary
Essay - 3 pages - Management
Assumptions: quantitative variable, normal distribution. Null: Sample mean is same as the population mean. Alternate: Sample mean is not same as the population mean. To compare the mean of two given samples. Assumptions: normal distribution of the sample. There are three versions of t-test...
How and why do effectual entrepreneurs use business plans?
Essay - 2 pages - Startup, entrepreneurship
The field of entrepreneurship has experienced remarkable progress over the past fifteen years. To begin with, there is a great amount of work that highlighted how the creation of new ventures opportunities can be discovered and exploited. The Theory of Effectuation, developed by Sara Sarasvathy...
Are entrepreneurs born or made?
Essay - 2 pages - Startup, entrepreneurship
Entrepreneurs are seen as pillars of the market economy and their activities as creators of value and employment. Indeed, we live in an entrepreneurial economy model. In the first place, it is important to define the word 'entrepreneur': she/he is an individual who has the courage to...
Outsourcing: the success keys
Practical guide - 5 pages - Business strategy
Outsourcing has become one of the most strategic tools commonly used in the corporate world. Being a fairly new strategy, many do not yet know how to apply it effectively. Indeed, most companies using this tool have only seen the tip of the iceberg and venture into an area they do not know and do...
Logistics outsourcing: the current situation and the future
Dissertation - 7 pages - Logistics
In a constantly developing business world, concentrating on your core activity can sometimes become difficult, given the diversity and number of tasks to be accomplished. This explains why company executives have taken a series of measures, including the outsourcing of logistics. ...
Outsourcing of human resources: the challenges and motivations of companies
Dissertation - 10 pages - Human resources
Companies today face many changes, regardless of their field of activity. The main objective of each of them is, of course, to achieve maximum profits in order to be able to continue their activity in the long term. Competition is a constant threat to societies, as it has come from all walks of...
Unilever in Vietnam: The "Perfect Village" - Should Unilever try to replicate the PV model in other countries?
Case study - 4 pages - Business strategy
Unilever has successfully penetrated the Vietnamese market and made significant profits despite the geographical and cultural challenges it faced in this region, which are predominantly rural. This success was not a coincidence but rather the product of a thoughtful, sustainable living plan that...
Geev, an ethical French start-up
Case study - 1 pages - Startup, entrepreneurship
First, I would like to know if someone had ever heard about Geev before? How many? Okay, so for those who don't know what I'm talking about, here's the long story short! Geev, it's a French start-up that was created by two business students at Bordeaux. ...
