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20 Nov 2021

HR marketing: what strategy to attract and retain employees?

Dissertation - 8 pages - Human resources

The current context has changed the business world a lot. For several years now, these companies have undergone profound changes and must review their entire strategy, both with regard to customers and group employees. Indeed, all business sectors are impacted by increasingly fierce competition,...

20 Nov 2021

Nestlé Strategic Analysis

Case study - 3 pages - Business strategy

Nestlé is a Swiss multinational company that operates in the food industry and was founded by Henri Nestlé, a Swiss pharmacist, in 1857. While the founder's basic idea was to produce powdered milk that could help mothers who could not breastfeed to feed their newborns, it now specializes in...

18 Nov 2021

Strategic study of the Renault-Nissan alliance

Case study - 3 pages - Business strategy

In 1999, the chairmen of Renault and Nissan, L. Schweitzer and Y. Hanawa, signed an agreement to link their two companies. Renault purchased 36% of the capital of the Japanese company and 100% of its financial subsidiaries in Europe. This alliance has experienced strong growth, which has enabled...

12 Nov 2021

Strategic Analysis - Meta, the new name of the Facebook Group

Case study - 4 pages - Business strategy

Meta as a metamorphosis, but also as a metaverse: that's it, it's done. Facebook has just changed its corporate name. Recently announced during Connect 2021, which took place on October 28, the blue logo platform formalized its mutation. During this media event, Mark Zuckerberg, CEO of...

03 Nov 2021

Internal communication: a necessary vector for the efficiency of the company

Dissertation - 8 pages - Management

The business world has undergone profound changes in the space of a few years, in all sectors of activity. Indeed, new technologies and, in particular, the many digital transformations have impacted lifestyles, but also the purchasing behavior of consumers, not to mention working methods, which...

27 Oct 2021

How is a lack of a communication strategy detrimental to business development?

Dissertation - 9 pages - Communication

Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which companies...

23 Oct 2021

Logistics techniques for international trade

Dissertation - 12 pages - Logistics

Local companies have traded with foreign companies for many years. These business relationships may consist of the buying and selling of goods, but large-scale corporate buyouts and mergers play a role on the international stage as well. Before an agreement is reached between two (international)...

04 Oct 2021

Entrepreneurship: How to Run a Market Study

Practical guide - 4 pages - Startup, entrepreneurship

Creating any company requires a market study done by entrepreneurs for a better understanding of the market they are willing to enter. This understanding of the market will give entrepreneurs the ability to easily convince their future investors. The efficiency of a market study is based on its...

30 Sep 2021

Project Management - Definition, Components and Generalities

Practical guide - 5 pages - Management

Every year, companies launch a host of projects. Whether it is a simple change or the launch of a product, they must constantly focus on project management. However, until now, some companies have struggled to accurately estimate the resources and time required to successfully complete a project,...

13 Sep 2021

Management Information Systems

Course material - 9 pages - Management

More and more, the company must handle a colossal amount of information which does not cease growing; whether they are sourced externally or produced internally, they are supported by an exponential increase in the capacity of computer systems. About 80% of a manager's working time is spent...

07 Sep 2021

Estonia's Banking System Overview

Case study - 14 pages - Finance

This document is a PowerPoint presentation in which is given an overview of the Estonian banking system. The sector, news and events will be analyzed before providing a conclusion.

07 Sep 2021
ppt

Business model - Global leader in packaging and paper

Internship report - 14 pages - Management

- 1967 - Establishment of Mondi in South Africa by Anglo American company - 1990 - Mondi expansion in Europe thanks to acquisition - 2007 - Mondi group demerger from Anglo American company - 2012 - Acquisition of Nordenia International...

07 Sep 2021

From HR to e-HR

Case study - 7 pages - Human resources

The last few years have been marked by the massive daily use of new technologies. They have become indispensable in the lives of individuals, especially in the workplace, where these techniques have grown. Indeed, this technology supports the exercise of many functions like human resources...

20 Jul 2021
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The Lego Group strategy

Case study - 12 pages - Business strategy

LEGO is an international group founded in 1932 in Denmark. Under the legal form of a Société Anonyme, the LEGO Group was created by Ole Kirk Christiansen. This toy company takes its name from its founder, who was inspired by his native language (Danish) from the term "leg godt" which means "play...

18 Jul 2021

The Accor Group Strategy

Case study - 12 pages - Business strategy

Accor, a group widely recognised in France for its presence in the hotel market. Accor has a wide variety of brands with different market positioning. The group's subsidiaries can thus be separated into 4 categories: - The "Luxury" category with the following brands: Raffles, Orient...

13 Jul 2021

Pellenc company strategy - SWOT analysis, Porter's 5 forces, BCG Matrix, and McKinsey Matrix

Case study - 6 pages - Business strategy

Pellenc company was founded in 1973 by Roger Pellenc and Jean-Paul Motte in France. Its head office is in Pertuis, in the Vaucluse. In 2018, its turnover amounted to more than 140 million euros. This figure also is constantly changing, and the company has declared its target of 450 million euros...

10 Jul 2021

The Impact of the Demand Planning Process on the Company's Performance

Case study - 17 pages - Business strategy

All manufacturing organizations across all industries face a common problem of balancing supply and demand. This problem is further accentuated in the context of fast-moving consumer goods organizations due to the high demand for product availability. With much research on solving this problem,...

07 Jul 2021

Comparison of Generalized Linear Models and Machine Learning Techniques in Context of Motor Insurance

Thesis - 50 pages - Finance

The concept of insurance finds its roots back to the Antiquity period (2,500 years BC) among the Babylonian civilization where the first insurance transaction has been observed in the form of a loan. As carved in the code of Hammurabi, a bottomry or a bottomage represents an arrangement between a...

24 Jun 2021

How can technology be used by the financial services industry to boost the development of cross-border payments and trade in the ASEAN region?

Sectorial analysis - 2 pages - Finance

ASEAN's financial services industry needs to be supported by technology to increase its competitiveness. The future of this industry depends on one hand on the development of cross-border trade in the ASEAN region, and on the other hand, on the development of the means of payment that exist....

17 Jun 2021
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Store Check Competitors and Competitive Offers on The Market of Chocolate

Case study - 3 pages - Business strategy

There are many existing brands in our chocolate market. We will therefore mainly take the best-known ones: - Nestlé - Lindt - Milka - Ferrero rocher - Kinder - Poulain - Côte d'or - Monbana - Leading brands (marque repère) in the...

15 Jun 2021
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Statistics for Management - Stata Commands

Course material - 3 pages - Management

version 14: specify Stata version clear all: clear working directory cd "directory path": change working directory capture log close: close log file if one is already open log using filename, replace: open a new log file log off: temporarily stop storing log on: start again log close: close the...

15 Jun 2021
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Managerial Finance

Course material - 12 pages - Finance

Financial markets: - Financing investments (for firms) ; - Inter-temporal allocation of cash-flows (for consumers/investors) ; - Risk transformation: risk-diversification and tis-transfer (for firms and investors). Companies are the unit of observation of this...

15 Jun 2021
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Statistics for Management - Tests Summary

Essay - 3 pages - Management

Assumptions: quantitative variable, normal distribution. Null: Sample mean is same as the population mean. Alternate: Sample mean is not same as the population mean. To compare the mean of two given samples. Assumptions: normal distribution of the sample. There are three versions of t-test...

14 Jun 2021
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How and why do effectual entrepreneurs use business plans?

Essay - 2 pages - Startup, entrepreneurship

The field of entrepreneurship has experienced remarkable progress over the past fifteen years. To begin with, there is a great amount of work that highlighted how the creation of new ventures opportunities can be discovered and exploited. The Theory of Effectuation, developed by Sara Sarasvathy...

14 Jun 2021
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Are entrepreneurs born or made?

Essay - 2 pages - Startup, entrepreneurship

Entrepreneurs are seen as pillars of the market economy and their activities as creators of value and employment. Indeed, we live in an entrepreneurial economy model. In the first place, it is important to define the word 'entrepreneur': she/he is an individual who has the courage to...

01 Jun 2021
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Outsourcing: the success keys

Practical guide - 5 pages - Business strategy

Outsourcing has become one of the most strategic tools commonly used in the corporate world. Being a fairly new strategy, many do not yet know how to apply it effectively. Indeed, most companies using this tool have only seen the tip of the iceberg and venture into an area they do not know and do...

28 May 2021
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Logistics outsourcing: the current situation and the future

Dissertation - 7 pages - Logistics

In a constantly developing business world, concentrating on your core activity can sometimes become difficult, given the diversity and number of tasks to be accomplished. This explains why company executives have taken a series of measures, including the outsourcing of logistics. ...

27 May 2021
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Outsourcing of human resources: the challenges and motivations of companies

Dissertation - 10 pages - Human resources

Companies today face many changes, regardless of their field of activity. The main objective of each of them is, of course, to achieve maximum profits in order to be able to continue their activity in the long term. Competition is a constant threat to societies, as it has come from all walks of...

08 May 2021

Unilever in Vietnam: The "Perfect Village" - Should Unilever try to replicate the PV model in other countries?

Case study - 4 pages - Business strategy

Unilever has successfully penetrated the Vietnamese market and made significant profits despite the geographical and cultural challenges it faced in this region, which are predominantly rural. This success was not a coincidence but rather the product of a thoughtful, sustainable living plan that...

27 Apr 2021
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Geev, an ethical French start-up

Case study - 1 pages - Startup, entrepreneurship

First, I would like to know if someone had ever heard about Geev before? How many? Okay, so for those who don't know what I'm talking about, here's the long story short! Geev, it's a French start-up that was created by two business students at Bordeaux. ...