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7 Dec 2022

SWOT Analysis of Walgreens - Strengths, weaknesses, etc.

Walgreens is a company comprising pharmacies and has been available on the American market since 1901. The Walgreens company is part of the Walgreens Boots Alliance and has positioned itself as the number-one pharmacy in the United States for several years. As of August 2018, the company had nearly 14,330 points of sale worldwide, of which 9,560 are located in Puerto Rico, the United States of America, and the US Virgin Islands. Walgreens also occupies a prominent place in the field of wholesale, being in close contact with doctors, hospitals, and various health centres.

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PESTEL Analysis of India

30 Nov 2022

PESTEL Analysis of India (Analysis of the...

India is a country in South Asia whose capital is New Delhi. Also called the Republic of India, in 2022, it was the second most populous country in the world, with 1.26 billion inhabitants. In addition, India is also the second largest tea-producing country in the world, renowned globally for its virtues.

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BCG matrix of Cadbury

23 Nov 2022

Marketing Analysis of Cadbury (Boston...

The BCG matrix is a strategic analysis tool implemented in order to understand the competitive intensity and the growth of the market on the products and/or services implemented in companies. The products are divided into four categories, the star products, and the cash cows, which are the most profitable for the companies, and the dilemmas and the dead weights, which can pose some organisational difficulties. Note that this matrix is...

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Accounting and Finance

16 Nov 2022

Dissertation Topics related to Accounting...

Finance and accounting are vast and diverse subjects, which make excellent subjects for dissertations, especially at the end of your studies. Here we give you ten ideas for dissertation topics in these areas, with suggested questions for each.

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PESTEL Analysis of The European Union

9 Nov 2022

PESTEL Analysis of The European Union -...

The PESTEL analysis is a strategic analysis that aims to look at all the factors having an impact, or potential impact, on a company, a market, or a country. These impacts can be classified into several categories: Political, Economic, Social, Technological, Ecological, and Legal.

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The Global Clothing Business

2 Nov 2022

SWOT Analysis of the Global Clothing Business

The clothing market is one of the most important from an economic point of view. This sector has experienced ongoing growth in recent years, despite the obvious decline since the appearance of the health crisis. Many independent physical brands have had to close their doors due to the lack of customers following successive confinements. Thus, global turnover decreased by 12.3% in 2020.

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E-commerce

26 Oct 2022

SWOT Analysis, Example for E-commerce in...

E-commerce is a sector that has undergone profound changes in the space of a few years. In 2021, sales on the internet in France reached 130 billion euros, and this trend has only increased since the arrival of the health crisis in 2020.

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Netflix

19 Oct 2022

Porter's Five Forces - Netflix (video...

Netflix is one of the main leaders in the world of streaming, despite a substantial drop in subscribers in recent months. In the first quarter of 2022, the platform had lost 200,000 subscribers, the reasons being variable. Among them are the very abrupt rise in competition and the discontinuation of programs in Russia. Today, the group has 221.64 million subscriptions worldwide, including 10 million in France.

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The Automotive Industry

12 Oct 2022

SWOT Analysis, Example for the Automotive...

The automotive market has historically been a major contributor to global GDP, particularly in industrialised countries. Here we provide a detailed SWOT analysis of this sector, on a global scale. We will discuss the strengths, weaknesses, opportunities, and threats pertaining to the global automotive industry market after painting a comprehensive picture and giving key figures of the industry.

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The feasibility study

5 Oct 2022

How to do a feasibility study? The...

Carrying out a feasibility study is an essential step in the management of a project. Indeed, the first steps of managing a project are theoretical, taking place "on paper". They mainly concern the design of a project, the designer's imagination, and its first developments. The feasibility study shakes up the established order by verifying whether the project is possible, viable and whether large-scale development is necessary.

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The natural cosmetics market

28 Sep 2022

The global natural cosmetics market -...

The natural cosmetics market is a recent market and is expanding rapidly, in perpetual evolution these last years. In the space of eight years, between 2016 and 2024, the turnover of the sector as a whole has almost doubled. In 2021, it reached $12 billion in total revenue, growing more than 5% year-on-year. This demonstrates the dynamism of the market, and its ability to grow, despite a challenging economic context, the resumption of...

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Canada: Labour organization

21 Sep 2022

Labour organization in Canada

The organisation of labour in Canada is very different from the organisation of labour in France for example. In this article, we describe the main key elements of the organisation of labour in Canada.

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PESTEL analysis of a country - Canada

16 Sep 2022

PESTEL analysis of a country - Canada

Canada is a country located in North America. There are 38939575 inhabitants in 2022. The total area is also 9984670 km² with a density of 3.90 inhabitants per km². The GDP is 1643.408 billion dollars. French and English are the official languages. As far as government policy is concerned, Canada is under a constitutional monarchy with a parliamentary democracy. The number of tourists is estimated around 20 million per year.

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Porter's 5 forces of organic food market in European Union
News
BCG Matrix Jaguar Land Rover
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The Brontë sisters and legacy
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The BCG Matrix and The Body Shop, cosmetics market leader

17 Aug 2022

The BCG Matrix and The Body Shop,...

In the world of cosmetics and body care, The Body Shop is positioned as one of the market leaders. Today we are going to analyse The Body Shop company through the explanation of the BCG matrix.

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The European Union : history, member states, entities
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Online and offline loyalty programs: what to use and how to measure
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Translate + proofread - Belt and Road initiative
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Analyse sectorielle de l'énergie hydroélectrique
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BCG matrix of the press sector - market share vs market growth
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The South African educational system
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Business plan for a corporate wellness company : well-being at work
Student life
Summer jobs and academic year jobs - earning money as a student
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Matrice BCG - Zoom
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Example of SWOT analysis with Twitter
Student life
Topics and problematics on Artificial Intelligence
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PESTEL - a strategic analysis of Rolex

18 May 2022

PESTEL - a strategic analysis of...

Many dream of one day owning a Rolex watch! Indeed, it is a brand highly appreciated by watch enthusiasts, in particular, due to the high quality of its products.

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Top 5 tools to manage social networks

11 May 2022

Webmarketing - Top 5 tools to manage...

There are so many different social platforms that it has become imperative to know how to manage your social networks. In order to manage the various account and create appealing content for its community, a community manager must have essential tools at their disposal. There are many platforms that allow you to administer your accounts, schedule publications and monitor the company's presence on social networks.

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Proofreading - 4C marketing mix, and an example with Apple
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The McKinsey matrix - a strategic tool
News
The SWIFT network - what is it and why are we talking about it

13 Apr 2022

The SWIFT network - what is it and why are...

Following the Russian military operation in Ukraine, many countries, namely the United States, Germany, Canada and the United Kingdom, have clearly expressed their desire to exclude certain Russian banks from the interbank network of SWIFT (Society for Worldwide Interbank Financial Telecommunications).

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Project management tools - a handy guide
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Doing a market study : steps to follow and the costs
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NATO - North Atlantic Treaty Organization
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Digital marketing - topics and problematics for a dissertation
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Tesla - BCG Matrix

2 Mar 2022

Tesla - BCG Matrix

The Boston Consulting Group's product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, and will help us understand Tesla's strategic choices.

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Proofreading - PESTEL analysis Brazil

23 Feb 2022

PESTEL analysis of a country : Brazil

The PESTEL analysis is a strategic analysis that aims to analyse all the Political, Economic, Social, Technological, Ecological, and Legal criteria, which exert various constraints and influences, for example, on a country. Our analysis aims to describe these impacts on Brazil.

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SWOT analysis example - Mercedes

16 Feb 2022

SWOT analysis example - Mercedes

Many people consider Mercedes to be one of the most popular car brands in the world. This is easily recognisable with a star that never ceases to seduce car enthusiasts. Known for its amazing performance, Mercedes is a German brand founded in 1926 by Karl Benz.

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Pestel analysis, an example of a country - Japan

9 Feb 2022

Pestel analysis, an example of a country -...

Japan is a country in Southeast Asia that lies between the Sea of Japan and the Pacific Ocean. It is also in eastern Korea, China and Russia. Japan is an archipelago that includes 6,852 islands. In this article, we will establish the PESTEL analysis of this country.

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Marketing case study - Benefits Cosmetics, a LVMH company
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Dissertation topics on corporate finance

26 Jan 2022

Dissertation topics on corporate finance

Corporate finance is a broad topic that offers many possibilities for writing a dissertation. Here we give you some ideas for topics and issues to develop or explore in this context.

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PESTEL analysis, example of a country - Germany

19 Jan 2022

PESTEL analysis, example of a country -...

The PESTEL analysis is a strategic analysis that aims to describe a maximum of the Political, Economic, Social, Technological, Ecological and Legal elements which exert, or could exert, influence on a company, a sector, a country. In this paper, we will study the PESTEL analysis of Germany.

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PESTEL Analysis of a Country - United States

12 Jan 2022

PESTEL Analysis of a Country - United States

The PESTEL analysis is an analysis that aims to cover all the political, economic, social, technological, ecological and legal elements which are likely to have an influence on a market, a sector, a company or even a country. Our PESTEL analysis focuses on the United States. We will, therefore, see in turn the different factors that can have an impact on this country.

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Oreo Marketing Analysis - Marketing mix, 4P

5 Jan 2022

Oreo Marketing Analysis - Marketing mix, 4P

Available in over 100 countries, Oreo is one of the most popular brands for cookie consumers. Founded by the National Biscuit Company in 1912, Oreo is now the leading cookie company, and its popular cookie associated with chocolate sandwiches is the best-selling worldwide with 34 billion in sales per year, of which 11 billion are in the United States. Since the creation of the brand, the company has sold over 550 billion cookies.

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Dissertation topics on employee loyalty

29 Dec 2021

Dissertation topics on employee loyalty

In recent years, employee loyalty has become one of the priorities for companies, in fact, competition is increasingly fierce in all sectors of activity. Companies, therefore, have an interest in avoiding excess turnover among the members of their teams.

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Ansoff matrix example - Apple

22 Dec 2021

Ansoff matrix example - Apple

Companies today must develop many skills in order to be more competitive. All industries are subject to fierce competition, and developing more relevant long-term marketing strategies is a top priority for companies. To do this, a series of tools are made available to them, including the ANSOFF matrix, which helps them more specifically define a growth strategy.

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Benchmarking example - Nike

15 Dec 2021

Benchmarking example - Nike

Nike is a company specializing in the ready-to-wear apparel, sports equipment and accessories. The group was founded in 1971 and experienced a large increase in its turnover towards the end of 2020 and during 2021. Indeed, with the resumption of multiple sporting events, after the end of lockdown restrictions, demand for products from the brand has continued to increase.

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SWOT Analysis example - Playmobil

8 Dec 2021

SWOT Analysis example - Playmobil

Playmobil is a brand of toys and games for children, mainly figurines. It was founded in Germany in 1974 and will soon celebrate its 50th anniversary. The brand quickly met with phenomenal success, with significant sales in the 1980s. Playmobil games are considered to be almost timeless games. The collections have evolved significantly over time, but the characters and their environments may eventually have changed, making vintage Playmobil...

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Example of the LCAG model using Chanel

1 Dec 2021

Example of the LCAG model using Chanel

All companies, regardless of industry, need to analyze their internal and external environment. This allows them to develop a more comprehensive marketing strategy and modify it according to demand and new trends, which are now constantly changing with the rise of the internet and social networks, not to mention the competition that is amplifying each year.

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Benchmarking concrete example - Netflix

24 Nov 2021

Benchmarking concrete example - Netflix

Netflix is one of the main VOD platforms available online. It is undoubtedly the leader in the field, with more than 200 million paying subscribers worldwide, including 67 million in the United States.

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PESTEL analysis of the retail sector in 2020

17 Nov 2021

PESTEL Analysis of the retail sector in 2020

The retail sector is one of the most important sectors economically for the French territory and a fortiori for the whole world. In 2020, more than 44,000 food outlets were listed, and at least 10,900 municipalities in France have one general food store.

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SWOT Analysis - Prada

10 Nov 2021

SWOT Analysis - Prada

Prada SPA is an Italian group specializing in fashion, leather goods and accessories. The group was founded in 1913 by two brothers from the Prada family and, therefore, benefits from over a century of experience and expertise. Initially specializing in the production of leather goods and, in particular, handbags, Prada gradually diversified to become a large multi-sectoral group.

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The PESTEL Method, example with Kiehl's

3 Nov 2021

The PESTEL Method, example with Kiehl's

The PESTEL method makes it possible to highlight the environment of a company in various fields. Thanks to this matrix, companies can know their strengths and advantages as well as the changes that may need to be made in their marketing strategy. It also makes it possible to monitor opportunities to turn them into strengths and to know how to analyze market risks. This analysis takes into account the political, economic, sociological, but also...

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B to C - Definition, comparison and examples

27 Oct 2021

B to C - Definition, Comparison and Examples

There are different techniques that determine the relationships that businesses have with customers. Today, each of them is trying to find the best way to establish a more reliable customer relationship, despite the health crisis and digitalization, both of which have profoundly transformed the world of consumption.

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Internal and external diagnosis of a company - L'Oréal

20 Oct 2021

Internal and External Diagnosis of a...

L'Oréal is a group specializing in the design and sale of cosmetic products founded in 1909. It is the world's leading cosmetics group, with 2019 sales of 29.9 billion euros. The health crisis, which began in 2020, impacted the group financially, with a 6.3% drop in turnover, bringing it down to 27.99 billion euros. However, despite this impact, the group managed to keep their heads high and achieve very high performances, especially in China.

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SWOT Analysis example - Yamaha

13 Oct 2021

SWOT Analysis example - Yamaha

Yamaha is a world-famous Japanese company, a world leader in many areas. It operates, in particular, in the field of engines, electronic devices, musical instruments, motorcycles. It was created at the end of the 19th century and thus benefits from more than a century of existence and experience.

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Marketing mix example - Nintendo Switch

6 Oct 2021

Marketing Mix example - Nintendo Switch

An icon in the gaming world, the Nintendo Switch is a video game console designed and marketed by Japanese brand Nintendo. Succeeding the Wii U, the Switch is defined as a hybrid model: it is the first console in the world that can be used both as a home console or a portable console. Nintendo carefully prepared its announcement and its launch on the market during a press conference in 2015, which made it possible to place it, as soon as it...

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Dissertation topics on management and business administration

29 Sep 2021

Dissertation topics on management and...

The question of management and administration of companies is a question essential to the success of groups, regardless of the field of activity. The topics below can be treated as part of a research master's or a professional master's, even if having more concrete references and experiences is a sure value for the validation of a diploma. Within the framework of a traditional research master's degree, it is interesting to punctuate the work...

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PESTEL analysis, an example of a Country - Spain

21 Sep 2021

PESTEL Analysis, an example of a country -...

The PESTEL analysis is a strategic analysis that aims to describe all the elements that are likely to have an impact on a company, a group or a territory. Here, we will study all the elements that can have an influence on Spain and the Spanish territories. The PESTEL analysis contains Political, Economic, Sociological, Technological, Ecological and Legal elements, which we will see in turn in order to draw up an exhaustive analysis of the...

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Porter's five forces model - Pret A manger

14 Sep 2021

Porter's Five Forces model - Pret A manger

Pret A manger is a catering company founded in Great Britain in 1986 which, in 2021, has more than 13,000 permanent employees, a figure which has fallen sharply since the start of the health crisis. Indeed, the group had to cut more than 3,000 jobs and closed about thirty stores.

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Proofreading - Porter's Five forces example - Zara

7 Sep 2021

Porter's Five Forces example - Zara

At the end of the 1970s, Michael Porter, professor emeritus in business strategy at Harvard University, developed an analytical model describing the 5 forces influencing the success of an existing or new business. This model, widely used to understand the positioning and functioning of a company within a market, is presented below. This model is then applied to the company Zara for illustrative purposes.

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PESTEL analysis, an example of a country - China

31 Aug 2021

PESTEL Analysis, an example of a country -...

China is a country of 1,411,780,000 inhabitants. It hosts 1/6 of the world's population or 18.7% of the planet. In 2021, it is the most populous country in the world. In China, the life expectancy is around 76 years. The area is 9.597 million square kilometers with 14,000 km of coastline. The current president is Xi Jinping.

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SWOT analysis example - Shein

26 Aug 2021

SWOT Analysis example - Shein

Shein is an online business born in 2008 in China. In 2019, the group recorded a turnover of 2.38 billion euros. To date, this is a company that has remained very discreet. It sells mainly female clothing and accessories.

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SWOT Analysis Example - Amazon

19 Aug 2021

SWOT Analysis Example - Amazon

The Amazon site was created in 1994. Today it is the largest virtual store in the world. Hundreds of thousands of people order from it every day since the internet revolutionized the way people consume.

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AriZona

12 Aug 2021

Internal and External Diagnosis - AriZona

AriZona Beverage Company is one of the world's largest flavored, tea-based and energy drinks companies. The company was created in the 1970s by John Ferolito and Don Vultaggi. The AriZona brand saw the light of day in the 1990s, and quickly achieved great success. In just a few years, it became the best-selling American brand of tea-based drinks. Its head office is based in Woodbury, United States.

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Marketing mix example - Fisher-Price

4 Aug 2021

Marketing mix example - Fisher-Price

Fisher-Price is an American company specializing in the design and sale of toys for newborns and young children. It has been a subsidiary of the Mattel group since 1993.

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France

28 Jul 2021

PESTEL Analysis, an example of a country -...

France is a country with an area of 643,801 km2. In 2021, the number of inhabitants is 67,422,241. Note also that the GDP growth is 1.50% per year. The currency has been the euro for over 20 years, and the life expectancy is 82 years. The President of the Republic is Emmanuel Macron.

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Dissertation topics on social data

21 Jul 2021

Dissertation topics on social data

Social data refers to all the data that is generated by users themselves, on social networks, and actively. They are called UGC (User Generated Content). This may, for example, concern comments left by a user following the publication of content by a brand, writing an article on the Wikipedia platform, comments left on Tripadvisor, publications on YouTube, etc. Here we give you five ideas on social data.

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SWOT Analysis example - Twitch

13 Jul 2021

SWOT Analysis example - Twitch

Twitch is an application that was created in 2011 and bought by the giant Amazon in 2014 for the sum of $ 970 million. The American giant was indeed very quickly interested in this company which offers a service of live videos and streaming, a very similar platform to YouTube, which is its main competitor.

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Nestlé

6 Jul 2021

PESTEL Analysis example - Nestlé

Nestlé founded in 1873, is today in 2021, one of the leading agri-food companies in the world. In 2019, the turnover was 84.4 billion euros, and the brand is present in 187 countries. The number of employees stands at 291,000, with 403 factories in 84 countries.

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Dissertation topics on green marketing

29 Jun 2021

Dissertation topics on green marketing

How is sustainable development beneficial to the use of greener marketing on a daily basis? How to use communication in the implementation of green marketing? Here you will find some ideas for a dissertation studying green marketing.

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Student life
How to write a research paper?

22 Jun 2021

How to write a research paper?

To carry out a research paper it is above all necessary to be rigorous, methodical and coherent. To do this, we must not forget that your investment capacity will also be an important element. In other words, you are going to devote a good part of your time to it, especially do not think that a research paper can be done in a few days.

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Ralph Lauren

15 Jun 2021

SWOT Analysis - Ralph Lauren

Polo Ralph Lauren is an American clothing company founded in 1967. The firm initially established itself in the United States, where it opened its first boutiques. In the early 1980s, the company went international and developed in the United Kingdom, Europe and Asia.

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Dissertation topics on Big data

8 Jun 2021

Dissertation topics on Big data

Big data is a concept that has recently experienced significant growth and is now at the heart of the concerns of many players in the economy. Big data refers to absolutely gigantic databases that compile tens of millions of data, most often from different sources.

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Amazon

2 Jun 2021

Porter's Five forces - Amazon

At the start of 2021, Amazon is known to more than 99% of consumers around the world. Its turnover in the third quarter of 2020 amounts to $ 96.1 billion, or just under 95 billion euros, and is still experiencing rapid growth, especially since the start of the pandemic linked to Covid-19.

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Dissertation topics on remote work

25 May 2021

Dissertation topics on remote work

The following is a non-exhaustive list of subjects for the preparation of a dissertation on remote work: maintaining employee motivation, internal communication and remote work.

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Dissertation topics on female leadership
News
How to find a job during a pandemic?

11 May 2021

How to find a job during a pandemic?

Looking for a job during these times is a real challenge, with new difficulties, which did not exist two years ago, for example. The unemployment rate has indeed risen sharply during the year 2020, the needs are lower due to partial unemployment and the reduced activity of many companies, the future prospects are weak with numerous uncertainties. In addition, job forums, social events and company meetings are mostly canceled or postponed due...

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Dissertation topics on content marketing
Student life
What do you study in business school?
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The different parts of a business plan

20 Apr 2021

What are the different parts of a business...

A business plan is an aggregated document prepared as part of the creation, management, or takeover of a business. The document aims to detail the company's strategy and bring together a certain amount of important information for its recipients.

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Student life
What books should MBA students be reading?

15 Apr 2021

What books should MBA students be reading?

Congratulations, you have decided to start your MBA course. We all know the best way to grow your knowledge base is to read. A quick Amazon search for business books produces a list of over 2 million books published on various subjects that will further your knowledge in this field. So, how do you narrow it down? Which books are going to give you the most comprehensive base for your studies and your future in business?

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Student life
The SWOT analysis

7 Apr 2021

The SWOT analysis

The SWOT is a widespread strategic analysis tool that makes it easy to use. Its name is an acronym for Strengths ("Strengths"), Weaknesses ("Weaknesses"), Opportunities ("Opportunities") and Threats ("Threats"). So, we can also call it a SWOT analyzer.

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Student life
How to make money as a college student
Student life
How to announce a plan in an essay introduction?

23 Mar 2021

How to announce a plan in an essay...

The announcement of the plan should allow the reader to understand the structure of your duty, the articulation of that. It is imperative to present the major parts of your development and its hierarchical organization in a synthetic way! Let's see in detail how to do it.

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The digitalization of points of sale
Student life
How to choose a dissertation topic

3 Mar 2021

How to choose a dissertation topic

The choice of a dissertation topic is often difficult. Which topic to choose? Why choose this one? These questions are frequently asked and are of great importance once we understand the amount of work and the implication a dissertation represents.

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Dissertation topics on risk management
Student life
How to write a dissertation conclusion

23 Feb 2021

How to write a dissertation conclusion

The conclusion of a dissertation is the part in which the reader is offered a closure, that is, in which the project ends. This means that there is no more content to come. In addition, there are the final findings of the project, the interpretation of the results of the thesis, in the light of the specialized context to which it belongs.

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Dissertation topics on the supply chain

16 Feb 2021

Dissertation topics on the supply chain

We suggest some ideas of topics for your dissertation on the supply chain: the impact of new technologies on the supply chain, the link between supply chain management and logistics.

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Student life
How to ace an online interview

9 Feb 2021

How to ace an online interview

At the start of 2021, online interviews represent nearly 40% of interviews, national or international. Practical and less expensive, companies have learned to face new technologies and to use them to recruit and evaluate their future employees, especially in times of health crisis.

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HR dissertation topics

2 Feb 2021

Human resource dissertation topics

There are many dissertation topics concerning human resources (HR). The HR department fills numerous roles within a company, and they have become more and more varied over time. What is certain is that not all companies understand this function in the same way and, it can be quite interesting to see the differences that sometimes arise between them.

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PESTEL analysis - Coca-Cola

27 Jan 2021

PESTEL analysis - Coca-Cola

The Coca-Cola Company is an American company specialising in non-alcoholic drinks and has become the leader in the soda market, with its famous drink with the eponymous name: "Coca-Cola". Since 2012, the group has been the 3rd largest agrifood company in the world, in terms of turnover, behind PepsiCo and Nestlé.

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Business management
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BCG matrix

12 Jan 2021

What is a BCG matrix and what is it used for?

A BCG matrix (Boston Consulting Group), or growth-share matrix, is a tool employed in marketing to plan and organise a company's product portfolio. It is, in fact, a graphic representation that shows two parts: industry attractiveness and company competitiveness. In other words, on one hand, there is market growth rate, and on the other hand, relative market share.

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Student life
How to write an essay?

5 Jan 2021

How to write an essay?

Writing an essay is easier than it seems, the secret is the work, of course, and more importantly to be organised! In this article, we will give you some tips on how to write your dissertation, and how to successfully defend it. This exercise aims to initiate you into research methods and demonstrate that you know how to establish a problem, argue it and use references.

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Student life
Influencers

29 Dec 2020

Marketing essay topics - Influencers

Today we have a batch of 5 marketing essay topic ideas for you : Social media influencers, Image building, The profession of influencer, Credibility of the influencer upon collaboration with a brand, The influencer's grip on consumers

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Disney +

15 Dec 2020

SWOT Analysis - Disney +

Disney + is a video-on-demand platform which competes with channels like Netflix, Amazon, even OCS and the various replay of television channels. They currently have 60 million subscribers and hope to reach 100 million within five years.

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News
Students and their approach to the Covid-19 Pandemic

9 Dec 2020

Students and their approach to the...

The first cases of COVID-19 were reported in Wuhan City, China in December 2019, the virus has spread around the globe at an alarming rate. By 30 January 2020 WHO declared the outbreak as a Public Health Emergency and issued temporary recommendations, by 11 March 2020, they declared COVID-19 as a worldwide pandemic.

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Customer Relationship Management

2 Dec 2020

Marketing essay topics: Customer...

Here are a few topics to help you write your essay about Customer relationship management (CRM): customer relationship and digitalisation in companies, customer relationship in the luxury industry, business ethics and customer relationship and customer digital experience.

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Student life
How to write a good cover letter?

24 Nov 2020

How to write a good cover letter?

Firstly, what is a cover letter? A cover letter is THE document that completes your resume, it is the essential element to your application. Its only goal is to show that you have understood the job requirements and what the company expects. It also indicates your skills, the reasons why you match the job description and states your motivation. So how do we do that?

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The PESTEL Analysis

17 Nov 2020

The PESTEL Analysis

The PESTEL analysis is a business strategy analysis, which highlights the political, economic, sociological, technological, ecological and legal fields. It is above all, a marketing tool used by companies to determine what influence the environment can globally have on their activities.

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News
Students and the Elections in the US

10 Nov 2020

Students and the Elections in the US

After the 2016 US Presidential elections, Americans became acutely aware of the importance of placing their vote, this has been especially important to get across to students who often live busy lives and don't think their vote will count.

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Essay topics for MBA students
Student life
Internship presentation

26 Oct 2020

How do you give an internship presentation?

The purpose of an internship presentation is to detail all of the various knowledge acquired, and the various missions carried out during your time with a particular company or organisation.

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News
In-demand job in 2020

13 Oct 2020

What is the most in-demand job in 2020?

The year 2020 is profoundly marked by the health crisis linked to the Coronavirus epidemic, which has had multiple economic impacts, both on household consumption and on employment. While many sectors have suffered from confinement, many companies have also had to resort to redundancies or have been forced to continue with partial unemployment measures.

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How to write references for your paper?

6 Oct 2020

How to write references for your paper?

Why should I write a bibliography? When writing an essay or a school paper, it is often requested that you add a bibliography at the end of the document, so as to precisely quote one's sources. A bibliography is a very important part of the paper, because it allows the readers, and therefore the correctors, to refer to books and other documents you have read to write your document.

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Student life
How to succeed in essay writing?

29 Sep 2020

How to succeed in essay writing?

We have all been there before, you receive your assignment and slot it into your work schedule. Even though it may be a difficult essay, you have given yourself plenty of time to complete the task, so you are not concerned. Then before you know it, your deadline is around the corner, and you haven't even started work on it yet.

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Our tips
Research paper topics in tourism

23 Sep 2020

Research paper topics for students: tourism

Here are a few topics to help you write your research paper: the benefit of tourism on the economy, different types of tourism and consumers, new technologies and digitalisation, the importance of social media in the tourism industry, tourism marketing.

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Our tips
Essay topics in marketing communication

17 Sep 2020

Great essay topics in marketing communication

As students, we not only have to write an essay at the end of the year, we also have to find an awesome topic, to begin with. This topic has to be interesting to us, but more importantly to our professor. For us, so that we can happily work on it, for our professor so that he does not get bored when reading it.

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Student life
How to balance study and work for a student?

8 Sep 2020

How to balance study and work for a student?

There are many students who need to work to support themselves during their studies. Whether you are studying full time and working part-time or visa versa, it can be quite tricky to find the right balance for you to do both well.

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News
How to prepare yourself to go back to school
News
Coronavirus - returning to school in September

21 Aug 2020

Coronavirus - returning to school in...

The recent global COVID-19 pandemic has disrupted our lives in many ways, however, it seems that the world is coming to grips with this new virus and countries are starting to get control of the situation.

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Testimonials
Writing documents from home during the coronavirus

18 Aug 2020

Writing documents from home during the...

Before the coronavirus hit us, I worked a part-time job in a fast-food restaurant, as I was still going to college. Then the quarantine was declared! During the first weeks, I didn't do anything, as I was not really sure if I was going to be able to go back to work soon or not. The situation was so uncertain and confusing, not only for me but for all of my family too.

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Testimonials
How to earn money as a student

18 Aug 2020

How to earn money as a student - Cristal's...

It is commonly known that students struggle to make ends meet! You have books to buy, public transport to pay, rent to pay and you still have to eat and go out. It's not always easy. Therefore, you have to find some way to earn a few extra bucks. You could sell the books you no longer use, you can tutor younger students, you can do some babysitting... I've done it all! What if the solution is just under your nose, or more precisely, in your...

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Student life
How to manage student loans?

13 Aug 2020

How to manage student loans?

This is one of the biggest challenges for most students as few students are fortunate enough to be able to afford to pay for their tuition or have a benefactor to pay it on their behalf. The majority rely on taking out various student loans. These loans can feel crippling at times, hopefully we can show you just a few ways in which students can take control of their finances to create a plan for success.

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Student life
How to manage the stress of upcoming exams?

23 Jul 2020

How to manage the stress of upcoming exams?

As a student you are inevitably faced with writing exams, this is the culmination of all your hard work and hours of studying. An opportunity for you to show that you have mastered your subject and ready to move on to the next level.

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Our tips
How to write a book review?

21 Jul 2020

How to write a book review?

Why do we, students, write book reviews? For what purpose? Book reviews may be looked down upon or seem boring to write, they are however very useful, for they gather the main and essential information about a book, an article or a study that you have read.

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Testimonials
Claire's testimony

7 Jul 2020

My experience with Oboolo - Claire's...

The fact is that students need money. Students who leave home to go to University need money to pay for their flat, to pay for their electricity and to go out with their friends. Students who are lucky enough to be able to stay at home during their studies also need money. They need to pay rent to their parents, pay for their hobbies, pay for one on one lectures etc., every student needs money.

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News
COVID-19 health crisis and workplace

3 Jul 2020

What has the COVID-19 health crisis...

The worldwide health crisis caused by the Covid-19 coronavirus has completely transformed the workplace landscape in just a few weeks. From the forced introduction of telework for workers in many companies to the forced closure of many others. How have the measures adopted by governments to try to stop the pandemic affected workers? Today we will focus on all those employees who have been forced to switch to telework. Panacea or a puzzle?

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Our tips
How to create a plan for your final dissertation

3 Jul 2020

How to create a plan for your final...

Once you have chosen your subject, your problem, your brief axis that you know more or less what your dissertation is going to dissect, the major question remains, how? It is difficult enough to have solid ideas, knowing how to arrange them is an additional challenge, we are going to help you overcome this challenge by giving you some advice on how to plan your thesis.

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Our tips
What is literature for?

3 Jul 2020

What is literature for?

The word Literature is the union of two Latin words, littera and dura, in other words, the word that lasts. How can we help students to understand the use of literature? Why do we need to study literature? What is its purpose of literature? Why do we need to read?

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