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26 Nov 2020

One Flew Over the Cuckoo's Nest - Ken Kesey (1962) - The 3 main characters

Essay - 3 pages - Literature

At first sight, this quotation makes me think that in reality it is our acts which determine the person that we are. We can be judged by our acts. It is particularly true in Ken Kesey's novel... The example of the three main characters: The Chief, the Big Nurse and McMurphy.

23 Nov 2020

Critical thinking questions - The media and its influence

Essay - 2 pages - Sociology

The agenda setting theory says that mass media influences society through the stories that are labelled newsworthy and the time and space given to them. I totally agree with this theory. I think we pay more attention to social problems that receive attention in the media and it's normal...

23 Nov 2020

Critical thinking questions - Social problem

Essay - 1 pages - Sociology

I think that the most important social problem facing the world today is global warming, because it is a natural issue which is growing enormously and we can't stop it. We can certainly limit it by changing our daily habits but that won't make it stop or disappear so we have to live with...

23 Nov 2020

Pestel Analysis - Lidl

Case study - 5 pages - Distribution marketing

Founded in 1973 by father and son team, Josef and Dieter Schwarz, in Ludwigshafen, Germany the original Lidl company had 3 employees and sold around 500 products. During the 1990s the company expanded and started opening stores across the European continent. Twenty-one years later the group...

17 Nov 2020

Traditional and low cost airlines - marketing strategies

Case study - 11 pages - Tourism marketing

The airline industry has undergone profound changes in the space of a few years. First of all, because of increased digitisation, but also because of other so-called low-cost companies which have emerged and which have disrupted the traditional aviation pattern. This has been a great thing for...

16 Nov 2020

Idea of progress - What is the purpose of science? Is scientific progress always something positive for humanity?

Essay - 1 pages - Sociology

I will talk about the notion of IDEAS OF PROGRESS. Progress can be defined as an improvement, a development or a change; it can be a technological, scientific or social advance in order to make the world a better place. It is characterised by a positive and wilful behaviour with a view to...

16 Nov 2020

Myths and heroes - To what extent can the choices that people make, condition and influence their lives and have an impact on the world they live in?

Essay - 2 pages - Sociology

I will talk about the notion of myths and heroes. A myth can be defined as a popular or traditional belief, an unusual story about gods or heroes. But the term hero doesn't always represent a mythological figure or a superhero. Indeed, a hero can be a person who is admired for his or her...

16 Nov 2020

Idea of progress - How Americans relate to ecology nowadays?

Essay - 2 pages - Ecology & environment

We will talk about the notion of the idea of progress and illustrate it with the environmental issue in the USA. Progress can be defined as an improvement, a development or a change. It can be a technical, scientific or social advance which contributes to making the world a better place. Here, we...

16 Nov 2020

Places and forms of power - What power and determination do young people have to promote change in our societies and in the world of today?

Essay - 2 pages - Sociology

I will talk about the notion of locations and forms of power. In politics and social science, power is the ability to influence the behaviour of people. In order to live together, members of a community accept rules and laws. It helps to create social cohesion, but it can also lead to conflicts...

10 Nov 2020

PESTEL Analysis - Häagen-Dazs

Case study - 5 pages - Brand management

In the 1920s Reuben Mattus worked for his mother's ice-cream business, he would go around on a horse-drawn wagon in the streets of the Bronx, New York, selling ice cream and fruit ice pops. He continued to do this as the business expanded and in 1960, along with his wife Rose, they decided to...

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