Appeals of a Memory

Christopher M. S.

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Appeals of a Memory

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Abstract

It's in every speech at the podium, every twist of the tongue, and every presentation we've ever done. Investor relations meetings, political campaigns, and weekly performance reviews. It's a part of every society that's ever risen to power since its inception, and is so deeply ingrained with the way of doing things, it's almost difficult to imagine a functional community that hasn't incorporated it at one point or another. It has plenty of names that have followed it throughout the generations, and in ours, its known quite simply as the "sales pitch". A balancing act of both persuasion and permission, this practice utilizes the tools of ethos, pathos, and logos to help keep everyone involved, interested, entertained, and open to any ideas being slung their way. As long as these tactics of rhetoric are used effectively, it's said that any idea can be sold to the right buyer, but what does it take to make sure all these elements blend smooth, and ensure that both parties always come out happy on the other end?

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[...] Bibliography 1. Dlugan, Andrew. "Ethos, Pathos, Logos: 3 Pillars of Public Speaking." Six Minutes; Speaking and Presentation Skills. N.p., 24 Jan 2010. Web. 3 Nov 2011. < http://sixminutes.dlugan.com/ethos-pathos-logos/> 2. Waddell, Craig. Comp. The Role of Pathos in the Decision Making Process; A Study in the Rhetoric of Science Policy. 1st. New Jersey: Lawrence Erlbaum Associates, 1997. 127-146. Web. 3 Nov. 2011. < http://books.google.com/books?hl=en&lr=&id=CGvK8pBsiSAC&oi=fnd&pg=PA127&dq= rhetoric ethos logos pathos&ots=trTLrTmY6v&sig=z3VDtXfgSA4kIDdymgihXfqq8l4> 3. Miller, Carloyn. The Ethos of Rhetoric. Columbia: University of South Carolina Press, 197-218. eBook. < http://www4.ncsu.edu/~crmiller/Publications/ExpertiseAgency04.pdf>. [...]

[...] Appeals of a Memory It's in every speech at the podium, every twist of the tongue, and every presentation we've ever done. Investor relations meetings, political campaigns, and weekly performance reviews. It's a part of every society that's ever risen to power since its inception, and is so deeply ingrained with the way of doing things, it's almost difficult to imagine a functional community that hasn't incorporated it at one point or another. It has plenty of names that have followed it throughout the generations, and in ours, its known quite simply as the “sales pitch”. [...]

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