Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. ‘It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign.'
[...] Advertising can be blamed for a great number of social impacts. One of these is that advertisers force people to buy things that they don't really want or need, often by projecting negative emotions such as fear, anxiety or guilt upon the consumer. It seems that advertising plays with our basic human emotions and takes advantage of them, using them as another technique to sell goods. Advertising, from bus-stop benches to television commercials, constantly surrounds us. Two of the best effective mediums advertisers use that affects virtually everyone is; the radio and television. [...]
[...] Certain parallels can be drawn between advertisements and televisioprogramses as we saw previously bringing a well known character into an advertisement is bound to attract the Childs interest, Similarly, presenters on children's television channels tend to be funny and likable. Using props, puppets that are also funny and slapstick appeals to the young audience retaining their interest in what's going on. These advertisements are normally on prime time, that is when children are more than likely to watch TV. Primarily advertising is concerned with informing potential customers about the existence of certain goods and children use advertisements for exactly this purpose and to gain what they want. [...]
[...] Can the effect of advertising make children buy specific products? the ad industry, “relevant to kids” is shorthand for fully exploiting the vulnerability of young people ' Advertising can effectively steer children into buying particular products and two areas are high on their agendas. Clothing and games are high priority areas that children desire; advertisements in this area are big business. The pressure on children from their peers to obtain these ideals is unacceptable, if the child wants to be accepted into a group they must conform to their standards, conformity in this way is dangerous. [...]
[...] The U.K has the highest level of advertising aimed at children in Europe and there are no restrictions off the amount of TV ads to children, many other countries though do have restrictions. v Sweden And Norway do not permit any television advertising to be directed towards children under 12 and no adverts at all are allowed during children's programs. v Australia does not allow advertisements during programs for pre- school children. v Austria does not permit advertising during children's programs, and in the Flemish region of Belgium no advertising is permitted 5 minutes before or after programs for children. [...]
[...] Advertising on the television does have quite a significant effect on children. TV is a primary source of socialization, and children begin to absorb the lessons of TV before they can read or write. In this way, TV is seen as helping to create what children expect of themselves and others, and what constitutes the standards of civilized society. Children watching the TV for pleasure are also under the influence of unseen forces and the paradox of TV advertisements is that it can influence human behavior . [...]
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