Use of social norms, social norms, descriptive norms, businesses
There are various advantages that a hotel and the society can have from adopting environmental programs. These advantages include the saving of energy, reducing the amount of wasteful detergent that is released to the environment and increasing the hotel chain due to the economic benefits of enacting these programs. Specifically for the business, it saves costs such as labor, water and detergent and the potential reward that it may get from customers who reward environmentally friendly businesses. Consequently, more customers are being urged by hotels to reuse their towels so that they may conserve the environment.
[...] A good example would be snacks and soft drink packages. In this experiment, product producers would be requested to put specific feedbacks on the packs of the different snacks and soft drinks. A possible hypothesis for this study would be that packs with descriptive normative feedback would lead to more disposals as compared to the other feedbacks. Examples of descriptive normative identities that may be used in the two experiments would be informing that other people using the street are disposing waste in the bins, or other people using the products are putting the packs in the appropriate waste containers respectively. [...]
[...] Follow-up Study The preceding summary has shown that social norms are individual's beliefs about behavior that is common and accepted in a specific situation. Basically, social norms are formed through social interaction have a powerful influence on behavior, are most powerful in novel situations. Further, social norms can be grouped as either inductive or descriptive. Consequently, social norms may be applied in influencing behavior that is popular but detrimental to the environment. For instance, social norms may be very influential in advocating against littering the environment and for conserving energy in individual households. [...]
[...] The first study may be applied to make more people not dispose of waste carelessly. The second may be applied by the municipalities and the government by requiring that all the manufactures packing products should have a descriptive normative feedback on them to influence correct disposal of the packs and containers. Reference Goldstein, N., Cialdini, R., & Griskevicius, V. (2008). A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels. Journal Of Consumer Research, 472-482. [...]
[...] The use of descriptive social norms may be used to encourage more conservative behavior. Conventionally, these refuse bins, though strategically placed; have a standard norm that advocates environmental conservation. In this regard, there is a need to start using descriptive normative stickers on the refuse bin containers. A study would first use different stickers to find the most effective in influencing opinion. In this case, one bin would have no treatment control at all, the second one in the experiment would have an informative tag while the last would have a descriptive normative feedback. [...]
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