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23 Aug 2022

Improving the Company's Production and Retail - Purdy's Chocolates Undercover Mission

Case study - 3 pages - Catering marketing

The Chief Executive Officer of Purdy's Chocolates noted that, for a company to keep growing and expanding, there was need for the top management to become aware and alive to the employees' and customer's opinion and view (Reality, 2014, p. 1). It was for this very purpose that she asked one of...

14 Aug 2022

Reflective entrepreneurial report: UK alcoholic industry

Market study - 11 pages - Catering marketing

For an entrepreneur to be successful in establishing a startup, it is important that they identify viable business opportunity/ies. The business environment is characterized by numerous business opportunities. All that an entrepreneur needs to do is to identify the business opportunity (Agbim,...

13 Aug 2022

Business Plan - Sparkle Bar and Restaurant

Business plan - 7 pages - Catering marketing

Sparkle is a medium-sized enterprise that intends to operate in the UK restaurant and bar industry. The restaurant will be located in Clapham, South-West London and will have a seating capacity of 84 patrons. The firm intends to gain a sustainable competitive advantage in the UK restaurant and...

17 Aug 2021

Marketing strategy - Pringles

Case study - 9 pages - Catering marketing

Known by all and greatly favoured at aperitif time, Pringles is the most widely consumed cracker on festive occasions of all kinds. Pringles is a commercial brand launched by Procter & Gamble, originally under the name "Pringle's" in 1967. While at the time they contributed to the...

27 Jun 2021
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PESTEL Analysis - Subway

Case study - 5 pages - Catering marketing

Since its inception in 1989, the Subway company has continued to expand its activities in many countries around the world. Most of its restaurants are located in the United States. In addition, beyond the quality of the products offered by Subway, the popular brand loved by burger fans is known...