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Sensory marketing

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19 Dec 2023

Linkosuo Case - A product export plan

Case study - 9 pages - Sensorial marketing

In this report, there will be an analysis of the Dutch market for snacks and bread, a market that could interest the Finnish company Linkosuo. The interest of this report is to allow the company to know the Dutch snacks and bread market and thus to make an objective decision concerning the...

11 Jul 2021

Sensory Marketing - Nike

Case study - 4 pages - Sensorial marketing

How to attract a consumer who is more and more inclined to buy online without getting up from his sofa while being able to compare prices directly between the different brands? Nike, a brand recognised internationally for its sports products and especially its "sneakers", has identified the issue...