Politics, newspaper article, Alessandro Bigi
In the below literature review we are going to examine the effect of satire on politicians. Our thesis is that "A political satire in the 21st Century has a higher impact on the public opinion than a revealing newspaper article, through creating humor and simplicity." The thesis is going to be examined by different methods, reviewing literature and taking examples of the international history. The thesis is based on the conception that while articles and revealing interviews are hard to read and understand, caricatures and satires, using humor are easier to digest and they also include a reflection, as well as an opinion to relate to. As a satire is considered to be a form of literature, it is suitable for forming opinions, therefore, it is an effective part of a political campaign.
According to Bigi et al, (2011) when Satire gets serious, it can have different effects on people, politicians, public speakers and even societies. The authors cover the main aspects of influencing the public through political satire. Alessandro Bigi, the main author of the study is a researcher at the Lulea University. He specializes on political sciences. The national brand of the country is based on generalization, however, it is mainly influenced by international publications about the country. Investment, travel and migration decisions are made based on the image of the country, and every nation is trying to create the most appealing picture about itself. Although there are some countries that spend a lot of money on branding, one mistake made by companies or political leaders can lead to a great damage of reputation.
[...] Reviewing the history of critical political writing, they find that the main elements of these are exaggeration and simplification. These two methods have a powerful effect on the audience, and allows them to reflect on the statements emotionally. As a political tool, in the wrong hands, satire can have dangerous effects Reflection on the study We can clearly see that the similarities in the ancient Greek and modern political systems creates a good basis for comparison. As in Ancient Greece, in the 21st Century as well, everyday people are looking for information in an easily digestible form. [...]
[...] Bigi says: “Political leaders attract more media attention than business, export brands, or tourism, because of the immediate implications of what they say or (Bigi et al pp. 150) The study also notes that there are economic implications of the country's image, as well as political. For example, a product originating from a given country will have a higher perceived value if the reputation of the country is positive. (Bigi et al 149.) Olympic games, competitions, football events and results have an effect on a country's brand and image, however, there are more factors of country branding than international relations and sports events. [...]
[...] Still political leaders attract more attention, because of the implications of their acts or announcements. The publication examines the Berlusconi-effect and its implications on the Italian brand. As there are several court cases pending against the prime minister, including financial manipulation and private scandals. As the context of the cases and scandals was picked up by the international press, the brand reputation of Italy has been decreased. This is not only because of the reports and public allegations, but also the national and international press campaign. [...]
[...] This statement will allow us to examine the reasons behind the effects using psychological and reflection-based research methods The Future of Political Cartoons -Review Rob Tornoe reflects on one of the earliest and most famous cartoons, about Benjamin Franklin. He is an award-winning Editorial Cartoonist of the popular Politicker.com. The cartoon said: “Join or and it used a type of simplification process, together with exaggeration. Although political cartoon has changed significantly since then, it is important to know that the basic elements have stayed the same. The author argues that while newspapers tend to complicate matters, cartoons are able to get the message through much faster than an article. This theory is in line with our initial thesis. [...]
[...] "When Satire is serious: how political cartoons impact a country's brand." Journal of public affairs (2011): 149- 153. Print. Bal, Anjali, et al. Caricatures, cartoons, spoofs and satires: political brands as butts” Journal of public affairs (2009): 229-237. Print. Tornoe, Rob. future of political cartoons” Syndicates. Ed Publ Fourth Estate 143 no12 D (2010) 19 Tornoe, Rob. Political Cartoons. [online] < http://www.politicalcartoons.com/artist/Rob+Tornoe.html> Arnholt, S., Hildreth, J. [...]
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