Nowadays, transport plays bigger part in our society. For the last century, the transport has not ceased.. That's why I've chosen to talk about this topic. I, particularly want to talk about a French company called Alstom.
But this company is quite large and has many products based on transporting people. In this essay, I will tell how Alstom can market the TGV, internationally.
Moreover, Alstom is the international leader in the market of high-speed trains. The TGV is present now in Europe (France, Spain) and in Asia (Korea). I want to show in this essay that the TGV is a revolutionary invention and it can be introduced in many countries.
In 1960, the railroad was technologically and economically weakened. This is why, the French started thinking about a new kind of railroad. Against concurrent like the plane and the car, the best solution seemed to create the high-speed lines.
It's like this that, in 1981, the first line between Paris to Lyon was brought into service. It is thus that the TGV story has begun.
[...] if a company like Arriva decides to built a high-speed line between to big cities and it chooses Alstom to install and provide TGV that will be allow new contracts. Besides, if a company starts to install TGV, the other companies will want to have it in order to remain in the competition. That will be a good opportunity and advantage for Alstom because it will have already references. But, be careful because Alstom doesn't have the monopoly in this market. [...]
[...] Moreover the government is involved in trading agreements with the EU for the development of the TGV (Eurostar, Thalys). Economy: In 2004, the gross domestic product in France was 1648 billion euros. Nevertheless the gross domestic product per habitant was 25370 In 2004, the number of unemployed people was and the inflation rate was approximately (MSN Encarta, 2005). With these statistics we can see that France is a rich country and that's why this country has the means to develop its transport. [...]
[...] On the other hand, we have indirect competitors of TGV (plane and cars). These competitors are very important in the USA because the plane or car use is more widespread. In fact in USA, there are 5131 airports (MSN Encarta, 2005). But the biggest problem is to install the TGV in this country (the USA relief is particular). Today, American governors try to choose another mean of transport in order to stand in for, especially, planes (because the sky has started to become saturated) and also cars. [...]
[...] That means that we are going to talk first about the strength and the weakness of the TGV (internal factors) and later about its opportunities and threats (external factors). Strengths: ALSTOM is the world's leader in technology for high-speed rail. That's why the TGV is considered to be a good product. Moreover the TGV trains have carried more than 400 million passengers and traveled more than 1 billion km with an availability rate of 96% (MSN Encarta, 2005). The TGV can reach 300 km/h while allows an optimal comfort. [...]
[...] In this analysis, we could see that TGV can be marketed in this country because there are a lot of trains companies that means a lot of potential customers. It also can help people who don't work in the same city where they live. Moreover this country is the fourth power in the world and it benefits from a lot of opportunities thanks to European Union. Also, its population frequently uses trains. Part The TGV can be marketed in England First of all, I've decided to focus on England for marketing TGV. [...]
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