The cultural melting pot is an event created to increase the speed of cultural integration in Rotterdam. The Students at the INholland University in Rotterdam organize the event themselves. The event will be held in the park near the Euromast in Rotterdam on the 6th of September 2008. The main activities of the event will be food, drinks and music from different nationalities. The event will present 13 different nationalities which will represent their national dishes. The name of the event Cultural melting pot is a name that should explain our purpose of the entire event; it is all about integration of different cultures in one single event.
Rotterdam is a multicultural city, with inhabitants from many different countries. Even though that Rotterdam is as multicultural as the statistics shows, we do not think that the integrations between the nationalities/cultures are working as good as it could do. An event that works for the integration and the awareness of the differences and the similarities between the people of the city could according to us be a good start or a carrot for a better climate between the citizens. The event itself will also be good for the promotion of the city and it could attract visitors from other cities and maybe in the future even from other countries.
[...] Transport: The artists are from different countries, many of them will have to take a flight to get to Rotterdam. Transport of artist to the event area will be done in mini busses; we will probably need 5-7 vehicles accessible, that can transport the artist to the “Artist/VIP” area behind the stage and also to bring them back to their accommodation after the performance. I do not now about his anymore? Flow control The maintain order and functionality during the event and also to evaluate the event afterwards to see what was good and what can be improved; we have several “Flow guards” at the event. [...]
[...] The event has to be a gathering of people from different nationalities, different ages, it's therefore important that there is many different of activities. Our event is not a marketing event, indeed our aim isn't to make any profits main group 18- group 30- secondary 40-55 Personas Main target Group: Name: Ericka Age: 26 Occupation: Student From: Rotterdam Name: Manfred Age: 24 Occupation: Working From: Rotterdam Name: Harmed Age: 18 Occupation: Student From: Rotterdam Name: Rosita Age: 23 Occupation: Working From: Rotterdam The day of the event We have decided to organize this event during one entire day from 12 to The event will take place on a Saturday, this because that's the day of the week when most people are free from work and are often free on Sunday, which means that they can stay longer on Saturday evening. [...]
[...] In this way we also imagine a slogan which is taste of many nations”. Posters We have created two different posters which we well sell in some universities of Rotterdam, in the city center or in other places. These posters will also be sell on the event and used for our billboard. Billboards The Banner We had created for our event a huge banner where we show many faces of people from different nationalities and in which we can read the name of our event “Culture Melting the date, time and place of the event but also our website address. [...]
[...] The following sponsors will contribute to the making of the Cultural melting pot: Our event is a non-profitable event. The main idea is to promote the integration between different countries. Because of this reason in our project we have to possess as many sponsors as possible. We want to cooperate with companies which can provide us discounts for their services. Our event will be supported by: “Victor event” 20% discount Company is responsible for all the technical fees (stage, tends, lights, barriers, bins etc.) Heineken 50% discount Company is responsible for all drinks. [...]
[...] The rest of the costs will be covered by: European Union the organization which main idea is: “breaking the fences between European countries”, Culture Department in the Netherlands which main issue is supporting all the festivals and events which are linked with culture, Rotterdam to promote the cultural image of the city. Advertisement / promoting tents We will have some areas on the event where sponsors and other companies could be interested in to promote themselves. The sponsors might want us to let them have an information tent or a selling tent. [...]
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