The main source of concern is increasing tourism in Fulton, Missouri. Mikhail Gorbachev's planned speech at the Winston Churchill Memorial at Westminster College in Fulton will officially bring an end to the Cold War. It will also be the anniversary of the 1946 Winston Churchill Iron Curtain speech that he gave in 1946 to announce the terms Cold War and Iron Curtain for the first time. This will place a spotlight on the city of Fulton and will attract around 15,000 people to the area. More than 400 members of the media from regional, national, and international organizations will be in Fulton. Tourist spots and activities unique to Fulton can be made known to a wide array of audiences through the increased media coverage. The goal for the city of Fulton will be to increase awareness of the community by 50 percent as well as increase tourism sells (hotel, recreation, hospitality sector, etc.) by 20 percent.
[...] Visitors will be able to take photos with the statue and write what the fall of the Berlin meant to them on snippets of paper to win a prize in a drawing. A reenactment of the Civil War Battle of Callaway County will be scheduled prior to the festivities of the Gorbachev speech as a prelude and something for the tourists and media to focus on when giving a description of Fulton in newscasts, and newspapers. News releases will be sent out to the media professionals that have arrived in Fulton with the key message of family fun exemplified. [...]
[...] Festive events such as the International Fair in celebration of the end of the Cold War and the Callaway Racetrack will showcase some of the fun activities that families can attend to in Fulton. This will create an opportunity for Fulton to soar in the spotlight as a fun filled small town with low cost activities for the family to enjoy on a social and intellectual level. Taking Action and Communicating: There will be a celebration after Gorbachev's speech that will focus on Fulton's contribution to history and also include live entertainment and carnival rides. [...]
[...] Bush, Mikhail Gorbachev and NATO representatives have visited and given speeches of their own in the town. After the fall of the Berlin Wall Churchill's granddaughter gave a piece of the wall to Westminster College. The piece of the Berlin Wall was turned into a statue that sits outside the college and reminds the community of that great day when Cold War ended. Our audience will be the news media that will be visiting Fulton for the speech as well as the estimated who will watch the speech. [...]
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