In 1995 the World Bank introduced a knowledge management (KM) programs that is a new form of management information system (MIS). This was a system that could be used to define a strategy on the business needs of the organization (Zeleny, 2005). On the other hand, American airlines developed a system known as Boombox that enables flights booking to be an easy task. This was transformed by the need for this system by the changing needs of the market. KM is meant to be a user friendly application that supports development of communities. Similarly, Boombox is an easy to use application that allows airfare pricing and shopping, it allows the customers to make changes with minimal efforts (World Bank & World Bank, 2008).
The changes to Boombox system starts by American telling ITA what they want in pricing and shopping, the system is then configured according to Americans business logic. The information is filtered to meet the interface that is desired. The World Bank KM allows systematic communication by keeping everyone informed and come up with incentives that improve the move towards a knowledge culture and also to set up a means of measuring progress (Thierauf & Hoctor, 2006).
Through Boombox, the American airlines was the first to apply a well knowledgeable pricing and scheduling system that represents the way shopping flows. It has a clear way of configuring, testing and deploying changes and new features, and through use of it there is reduction in middleware and operational costs. The search for the best time to take a flight can be searched in this system within the next 60 days (Miles, 2008). The results of the searches done in the Boombox can be filtered to target marketing campaigns; this allows the integration of the relationship management with the email management systems which increases customers' loyalty thereby increasing the company's revenue.
[...] Through use of knowledge management tools the World Bank has demonstrated the need for small organization and companies need to use this tool. Productive use of knowledge management tools enables the organization to leverage their asset and create a new way of gaining a competitive edge in the market (Thierauf & Hoctor, 2006). Through knowledge management tools the staff members are able to do their jobs well making them more productive. It is thus evident that this tool is efficient in data filtering and analysis to the organization and the customers. [...]
[...] It improves the sales and cuts down the cost thereby giving the company an advantage in business (Zeleny, 2005). Both QPX and Boombox are reliable, simple in configurations and handles unlimited travel searches. They easily calculate prices and checks availability for all relevant options. They evaluate a large number of combinations of query letting the customers to identify the best solution for their travel. This system is easy to configure and allows deployment of features such as calendar and slice by slice shopping. [...]
[...] J. (2006). Optimal knowledge management: Wisdom management systems concepts and applications. Hershey, PA: Idea Group Pub. World Bank, & World Bank (2008). Using knowledge to improve development effectiveness: An evaluation of the World Bank economic and sector work and technical assistance, 2000-2006. Washington, D.C: World Bank. Zeleny, M. (2005). Human systems management: Integrating knowledge, management and systems. Hackensack, NJ: World Scientific Pub. [...]
[...] On the other hand, through use of Boombox the American airlines resources can be focused on designing and creating better online customer experience rather than on the integration details. References Luo, Z. (2013). Technological solutions for modern logistics and supply chain management. Hershey PA: Information Science Reference. Miles, J. (2008). Dear American Airlines. Boston: Houghton Mifflin. Thierauf, R. J., & Hoctor, J. [...]
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