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Musical savagery: masculinity in contemporary music videos

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CSW COLLEGE

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documents in English
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case study
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3 pages
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  1. The sexualized black female stereotype
  2. A patriarcal image of dominance
  3. Comparison with "This Love", Maroon 5
  4. The racist ideology according to which blacks are more savage and aggressive

Music videos in general, it is true, are usually intentional exaggerations of tropes or clichés. The worn-out images make easy shortcuts for listeners and viewers looking for a quick visual accompaniment for a song and don't demand much more. However, these intentional exaggerations help to reveal an unintentional assumption about the proper gendered and racial roles in our culture. By examining the specific case study of the Beyoncé video for her 2003 song "Crazy In Love", I will show how certain masculine roles are played out and strengthened through this medium, further establishing themselves as the dominant tropes about masculinity in our culture.

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