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The use of social norms

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  1. Use of social norms
  2. Follow-up study

There are various advantages that a hotel and the society can have from adopting environmental programs. These advantages include the saving of energy, reducing the amount of wasteful detergent that is released to the environment and increasing the hotel chain due to the economic benefits of enacting these programs. Specifically for the business, it saves costs such as labor, water and detergent and the potential reward that it may get from customers who reward environmentally friendly businesses. Consequently, more customers are being urged by hotels to reuse their towels so that they may conserve the environment.

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