Case Study - Schaefer Kalk
Case study - 4 pages - Marketing theories
The Schaefer Kalk firm was started in 1860 by Johann Schafer. It extracts limestone and processes it into various types of products that are sold to construction and industrial customers all over the world. The primary objective of the report is to explore the marketing strategies and operations...
Case Study Exam in International Commerce
Tutorials/exercises - 7 pages - International marketing
The document includes the answers to a case study exam in international commerce. Excerpt: "The company; Monper offers a variety of chocolate products. The company moves away from industrialized and mass-produced products and produces chocolate with 100% artisan process that...
Estoppel: questions and case study
Essay - 5 pages - International law
The doctrine of the promissory estoppel is a remedy afforded to a party receiving a promise/representation (the promisee) enabling them to rely on that promise/representation made by the other party (the promisor) to recover damages due to the either beneficial or prejudicial and detrimental...
Merchandising - Stradivarius Store Case Study (Spanish Clothing Brand)
Case study - 5 pages - Fashion and ready to wear marketing
Merchandising is a set of strategies and techniques implemented by a company in order to optimise the management of a point of sale or a place of distribution and to organise and optimise the shelf space occupied by the brand's products. Merchandising also aims to make the relationship...
Case Study - GoPro
Case study - 4 pages - Brand management
GoPro was founded in 2002 by Nick Woodman, a snowboarder, skier and motorsport enthusiast looking for a better way to film himself and his friends on the water. The idea, which started with a 35 mm camera and a wrist strap made from old diving suits and bits of plastic, grew into the...
The case study of BIC, a French company dominating the global market
Case study - 10 pages - International marketing
Bic is a well-known French company that has evolved through the years and became very famous worldwide. It is nowadays known for three types of products, the first category of products is related to stationery goods, this includes all types of writting tools, pens, markers, pencils and their most...
A Case Study Comparing Marketing Campaigns in Film with Research into Models of Distribution and Marketing in Cinema
Case study - 4 pages - Marketing theories
In this case study we will be looking at the marketing campaigns of two films, one before the digital age truly began and one during the boom to see how they both were marketed to audiences and how successful it was in terms of profit return and critic consensus. Before we get into...
Marketing case study: Phonebloks
Case study - 24 pages - International marketing
Acceptability Functional Acceptability : - "create your own" device concept: choose your attributes, capabilities and functionality. - production handled by Motorola: knowledge and capacities to create reliable and high quality products. Psychological Acceptability - Google is one of the...
How do brands manage to create genuine consumer communities through social networks? Case Study of Starbucks and Burger King
Dissertation - 7 pages - Digital & e-marketing
With the emergence of the Internet, any business wishing to retain consumers and increase brand awareness must have an excellent digital marketing strategy. For this, brands generally turn to social networks that allow them to create a community of loyal and engaged consumers while having a...
Franchising, a 7-Eleven case study
Case study - 8 pages - Distribution marketing
Franchising is a way of licensing, between two firms in which the parent company (the franchisor) grants (the franchisee) which is a separate and independent entity the permission to do business by selling goods, or services that are provided by, or authorised by the (franchisor). What is a...
Assess the Online sales of fresh products in China - The case study of fresh products application (Freshippo)
Essay - 4 pages - Business strategy
With the popularity of the internet and the development of e-business, an increasing number of consumers tend to shop online. Fresh agricultural products also need to grasp this opportunity as there is a large potential market on the internet.
Knowledge management and decision making: Uber case study
Case study - 9 pages - Management
Decision-making is an intellectual process taking the assessment to a collection of a course of activities among dissimilarities. Making decision creates a last choice; therefore, in terms of recruitment and personnel selection the outcome is the successful applicant (Timar and Balas, 2007)....
The German Automobile industry: case study
Case study - 23 pages - Automotive marketing
The main content of the essay concerns the Automotive industry. The essay is divided into three sections. First, section one is concerned with the German Automobile industry, combining with PEST and Porter's 5 forces analysis tool, which measuring the competitiveness of the sector in both...
Investigation of the factors and forces that promote internationalization of firms - A case study of Wal-Mart stores Inc.
Case study - 67 pages - International marketing
The world is more independent in recent time more than ever and changes occur constantly. Due to such changes, most of the organizations with the potential to grow tend to take their operations to foreign countries away from their home country through internalization. The level at which a firm...
Case study tutorials
Case study - 13 pages - Marketing theories
1. Which factors do you think would be the main contributors to your chosen company's brand equity? Brand equity that is based on consumers happens when consumers are ware and familiar with specific brands and their memories can easily hold uniqueness, favor and strength in the brands. Some...
Bertolt Brecht: Case study
Case study - 7 pages - Educational studies
Born on February 10, 1898 in the city of Augsburg, Bavaria, Germany, he had not yet completed sixteen and already published his first work in the magazine "Die Ernte". It was a drama entitled "The Bible", which precedes the publication at that time some poems, stories, reviews, and devoted...
Inflation - Brief case study
Case study - 4 pages - Educational studies
There are more subtle or safer to destroy the basis of society than to corrupt its currency. This process mobilizes to destruction, all the hidden forces of the laws economics. As currency value variations were, for all that involved, among the most significant events of economic history of the...
Free Software in the Bank of Brazil: Case study
Case study - 5 pages - Finance
The Bank of Brazil in accordance with the Migration Project of the Federal Government, migrated your old proprietary system to the open source system. Mainly aimed at savings hardware, computers were becoming obsolete for use with proprietary software and would be destroyed and part of his pieces...
L'Oreal'case study: Strategy in China
Case study - 20 pages - Economy general
Since its creation in 1909 by a young French chemist called Eugene Schueller, L'Oreal has become one of the most powerful companies in the cosmetic industry. History Eugene Schueller established L'Oreal in 1909. Two years earlier, Mr. Schueller had developed an innovative hair-dye called...
Ethical consumerism concept and analyses at Google Inc - Case Study
Case study - 3 pages - Computer science
Different companies believe in giving the best products to their consumers through enhancing and promoting their brand in the market. One of the ways that is becoming more popular is Ethical Consumerism where the companies believe that the consumers will take more of their products on the basis...
Brazil bank: Free software case study part I
Case study - 6 pages - Finance
With the advancement of technology we have today computerized systems in any company, from corporations to a simple newsstand, we found computer systems. Computers work is required to use this software and can be free or Owner. Some examples of proprietary software are Windows and Office, as...
Case study: Hegel
Case study - 4 pages - Educational studies
The original story: When the historian becomes a situation of the news in a work intended for performance (he recalls in this respect that the objective history of a people begins when it becomes a written history, a civilization do not succeed would be unable to cultural evolution). Its content...
Social Movements: Case study
Case study - 3 pages - Educational studies
objectives by swaying a certain target group's ideologies. Some groups try to directly influence a small group of individuals such as decision makers while others use more indirect means such as broadcasting their views to reach a wide range of individuals. During the 1960s and 1970s, the rise of...
Intangible property: case study
Case study - 3 pages - Other law subjects
Made a sudden seizure and experts should conduct the investigation and prepare the corresponding technical report, answering the questions formulated by the plaintiffs, the Public Ministry and the judge. Not realizing expertise by decision of the experts after inspection, the expert report must...
L'Oreal case study: Strategic Management
Case study - 12 pages - Management
L'Oreal is a French-based company specialized in the development, manufacture and marketing of cosmetics and dermatological products. Created in 1907 by Eugene Schueller, the brand has considerably developed itself in a highly competitive market with constant change. L'Oreal has succeeded in...
E case study: Alzheimer's disease
Case study - 6 pages - Biology
Alzheimer's disease is a dementia disorder in the world in the elderly. Today the disease has spread over 860000 cases in France according to WHO (World Organization of Health) and that number keeps growing each year. Often referred to the twenty-first century, this disease attacks...
L'Oreal company case study: Management and performance
Case study - 49 pages - Management
L'Oreal, the global leader in the cosmetics industry celebrated its 100th anniversary in 2009. The group's history began in 1907 with the development of a formula for hair dye. That was when L'Oreal was launched officially. It is the world leader in cosmetics today. As part of a...
Case Study: The Guton Lock
Case study - 3 pages - Humanities/philosophy
There are three locks for lifting the ship and three other ones for lowering. Each of the six locks has two chambers. This is designed so to facilitate two way transits, thus, reducing traffic (McCartney 16). This therefore required the design of the wall to be done and constructed in a way the...
The two faces of Churchill: Case study
Case study - 6 pages - Literature
As history is not static, their understanding changes constantly varying according to the historian vision, which, unfortunately, can not be completely impartial. This happens in history, when the same fact is considered differently. And the importance of Winston Spencer Churchill - British...
Case study of the "The Garling Report"
Case study - 5 pages - Educational studies
So as to provide quality care for the patient, giving efficient care is essential. Most important is putting into consideration the factors that affect patient care. A medico-legal expert, Peter Garling found that regardless of the NSW health receiving twenty-seven percent of the state's budget,...
