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02 Aug 2013
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Creating a company

Case study - 2 pages - Business strategy

The establishment a physical place, deciding on the right location, to start up is crucial. Some of the tools that are available to marketers include websites such as claritas.com. According to Mullins & Walker (2010) claritas.com “offer low-cost reports based on census data that show the...

05 Jul 2013
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Challenge of the tribunal chairman in Forezienne SA v Shunxi Coal and Commodities Trading Company Inc

Case study - 3 pages - Social sciences

We should not challenge the chairman because a challenge now effectively constitutes a waiver of annulment and refusal of recognition and enforcement on the grounds of lack of independence of the chairman later on, should we lose the case. However, this is only to the extent that the e-mail from...

09 Jul 2012
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Apple Computer Incorporated Company

Essay - 17 pages - Business strategy

The Apple Company designs, manufactures and markets computers, networking solutions, software, peripherals and services. Among the many available products are portable music players which they both design and develop. Notwithstanding, they engage in online distribution of television shows,...

04 Oct 2012
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Nintendo: reviving a company, transforming a market

Case study - 13 pages - Business strategy

Nintendo was founded in 1889, and gained success in the early 1980s for its Nintendo Entertainment System, its Super Nintendo and its Nintendo64. In the mid-1990s however, Sony introduced the PlayStation, and Microsoft came up with the Xbox. In turn, Nintendo quickly lost its market shares to its...

24 Feb 2012
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Financial analysis of the French company Carrefour

Thesis - 10 pages - Finance

Carrefour SA is a France-based company that is engaged in retail distribution. It was founded in 1959 and opened its first supermarkets and hypermarkets in France in the 1960s. During the following two decades Carrefour expanded in Europe (UK, Italy) and widened its service range (consumer...

03 Feb 2012
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Google: a full presentation of the company, its activities and strategies

Essay - 18 pages - Management

Google is a firm which operates in the high technology sector, especially in the Internet field. The two founders started with "Google" website, an Internet browser which gives people the possibility to research on the web. But the firm also offers all kinds of web services like "Street view",...

27 Jan 2011
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Case of the Nickel Company

Case study - 29 pages - Business strategy

Like women, men are increasingly aware of the importance of their bodies and their image. According to the reports in 1995, 65% of men thought that, it is "important to take care of their skin” and it was seen that, 19% of men used their partner's skin care products. In 2004, there was an...

27 Jan 2011
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Portrait of the company, Ericsson

Case study - 8 pages - Services marketing

It seems important to clarify that companies do not communicate about the brand products but on the characteristics and the quality of the product itself. Ericsson is the largest supplier of mobile systems in the world and supports all major standards for wireless communication. They provide...

27 Jan 2011
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The Nestle company - an example of organic growth in Europe

Case study - 5 pages - Business strategy

Introduction Each company has two ways to ensure its development through external growth. One way is acquiring the competition (or a complementary increase in its business volume) and another is organic growth which is achieved by adding additional means of production that is created by...

27 Jan 2011
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The Company Lacoste and its evolution

Case study - 8 pages - Business strategy

The Lacoste Company was founded in 1933 by Rene Lacoste (a professional French tennis player) and Gillier Andre (President of the largest French company).This brand has experienced a dramatic expansion and development both in France and abroad, based on an exclusive brand of...

27 Jan 2011
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Strategy development and communication of the mobile phone company Orange

Case study - 6 pages - Business strategy

I) History The use of mobile phones increased suddenly in the 1990's until market saturation was reached shortly after 2000. Although it was originally limited to professional use by social elite, it grew to become the preferred means of communication for many people. A) The merger of two...

27 Jan 2011
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The Algerian company vis-a-vis the stakes of universalization

Case study - 8 pages - Business strategy

Algerian companies often make the headlines of some national dailies and receive rave reviews because of the registration of their quality management system ISO 9001: 2000. From a strictly marketing standpoint, it is a good move for the company. However, it will pay close attention to...

27 Jan 2011
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Marketing mix of the Porsche company

Case study - 5 pages - Services marketing

Porsche is the most profitable car company in history. Almost all of the company supplies and deliveries are realized through the railways. During the fiscal year 2008-2009, a turnover of 11.63 billion euros and a net profit of 9.80 billion euros were achieved. In the first quarter...

18 Jan 2011
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Royal Dutch Shell plc: A company that needs to face the future today

Thesis - 16 pages - Services marketing

Petroleum is one of the fundamental substances necessary to make our economies function smoothly. It has shaped today's world as we know it - concerning both negative and positive elements. However, petroleum will not last forever. It is has been estimated that the global oil re-sources will...

10 Jan 2011
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3M: The culture of the Company and its innovation

Case study - 4 pages - Management

3M is an American company which was created in 1902 by five businessmen. It has activities in various fields such as: industry and transport, health, signaling, communication and optical systems, office equipment, security and protection, electricity, electronics and telecommunications....

10 Jan 2011
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The evolution of the Walt Disney Company

Case study - 6 pages - Business strategy

Walt Disney and an artist, Ub Iwerks, created a company that specialized in cartoons in the early 1920s in Kansas City. They had derived the inspiration from the Lumiere Brothers' invention. Walt Disney's company soon went bankrupt. Undeterred, he teamed up with his brother...

10 Jan 2011
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Short history of United Fruit Company - the case of Guatemala

Essay - 8 pages - Modern history

A small country located at a key point of Central America, Guatemala has a troubled and tragic history, and was thus told by a specialist that it was a "gift from the devil". Recent history seems to confirm this grim diagnosis. The civil war in Guatemala (1962-1996) was one of the longest and...

04 Jan 2011
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Analysis of a company: H&M

Thesis - 31 pages - Management

Large companies and major conglomerates tend to have a more enhanced transparency than small and medium sized businesses. They are present in our daily life via their marketing campaigns, communications and advertising. Their products incite our desires to gain ownership over these seemingly...

04 Jan 2011
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Study of the Porsche company

Case study - 20 pages - Management

Registrations, turnover, and financial results: all these have only grown for Porsche over the years. The arrival of the Cayman was witnessed on November 26, 2005, but the hybrid Cayenne and Panamera arrived in 2009 and offered outstanding performance. Amid a global automotive industry in serious...

27 Jan 2011
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The Audi company and its launching of a model of cross-country vehicle

Case study - 8 pages - Services marketing

The Volkswagen Group of France SA is a subsidiary that was created in 1960. Today it is the largest importer of cars in France. This company holds a significant market share in France, and accounts for 10.2% of it. In 2006, it achieved a turnover of 4.5 billion Euros. The group holds five...

03 Mar 2011
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The Walt Disney Company since 1923 till present

Case study - 10 pages - Services marketing

We do not go to the cinema to watch a cartoon; we go to watch a Disney production. The popularity of this company is such that Disney is not merely the symbol of animated films; it has become a synonym of them. With five theme parks (located in Florida, California, Hong Kong, Tokyo and...

27 Jan 2011
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Strategic analysis of the company "Easyjet"

Case study - 17 pages - Services marketing

The low-cost airline companies are subject to the same safety rules and controls on airplanes than any scheduled airline. They meet all the various conventions, protocols and agreements, of European and international standards. At the national level, even though France is part of the European...

03 Mar 2011
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Analysis of the Perrier Company (2005)

Case study - 10 pages - Services marketing

For over twenty years, Perrier has retained its position as the world leader in aerated water. Despite great difficulties in the 1990s, following the case of benzene, the company was able to restore the situation in the early 2000s, including the establishment of an effective innovation...

16 Feb 2011
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Establishment of SAP on the market of company management software

Case study - 3 pages - Management

An ERP (Enterprise Resource Planning) is modular and integrated software used to manage key business processes of an organization (sales and distribution, finance, production, procurement, human resources). It has two basic components: the database (shared) and modules (applications). Without...

03 Feb 2011
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Business model of the Facebook company

Case study - 8 pages - Computer science

In February 4, 2oo4, Mark Zuckerberg left the prestigious Boston University and along with his roommates , Dustin Moskovitz and Chris Hughes, created the The Facebook. Facebook brings together more than 190 million users worldwide (600 000 new members per day) 70 % of who are from outside the...

07 Dec 2011
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Are company stress management programs effective?

Case study - 16 pages - Psychology

France has very specific characteristics on stress at work,problems such as suicide are much more frequent than elsewhere. Ironically, France is a country where firms are trying to reduce stress problems. The French case is a good example to study in the current context.The question is:what firms...

03 Nov 2011
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The company incentive plans: Case of Cessna

Case study - 2 pages - Human resources

The company incentive plans of Cessna can also be seen as performance goals to the workers of the organization. Compensation and benefits offered by Cessna are basically given to all workers after the completion of the six month probation period. The corporation's incentive plans can be...

03 Nov 2011
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Company motivation profile

Case study - 6 pages - Management

PetSmart is the number one retailer of pet food and supplies. It has around 825 stores in the United States and Canada. PetSmart was founded in 1987 and is headquartered in Phoenix, Arizona. PetSmart stores offer obedience training and they have grooming for animals offered in many store....

26 Oct 2011
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Audi: An analysis of the trends in the automobile market and revamp in the company policies to capture the UK markets

Market study - 10 pages - Business strategy

"The German car production firm produces the Audi brand of cars. Based in Ingolstadt, Germany, the company is one of the premier car manufacturing units in the world. Right from sports cars to luxury car models, the company has been making great strides globally. It has established...

26 Oct 2011
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Huawei: An Analysis of the company's strategies and success in UK market

Market study - 10 pages - Business strategy

"Huawei has been a success in the UK (United Kingdom) market, but has not left the kind of impression that it has left in some of the other markets. Huawei has been at the forefront of constant innovation and new product design. The entry of the company in the UK market was marked by the...